Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Ametek, Inc.

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and updating website content using CMS platforms
• Collaborating with cross-functional teams to align website content with marketing campaigns and brand guidelines
• Optimizing website performance, SEO, and user experience
• Monitoring and analyzing website traffic and user behavior using tools like Google Analytics
• Supporting digital marketing campaigns including email marketing, paid media, and social media

ASSUMPTION: This role requires a strong background in B2B digital marketing and website management using CMS platforms. Experience in eCommerce platforms is a plus.

📋 Key Responsibilities

✅ Manage and update website content using CMS platforms (Sitecore, AEM, etc.)

✅ Collaborate with cross-functional teams to ensure website content aligns with marketing campaigns and brand guidelines

✅ Optimize website performance, SEO, and user experience

✅ Monitor and analyze website traffic and user behavior using tools like Google Analytics

✅ Support digital marketing campaigns including email marketing, paid media, and social media

✅ Ensure consistency in messaging and branding across all digital platforms

✅ Assist in the integration and management of eCommerce functionalities (if applicable)

✅ Troubleshoot website issues and coordinate with developers or IT teams for resolution

ASSUMPTION: The ideal candidate will have experience in the B2B sector, with a bonus for those who have managed eCommerce platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Digital Media, or related field

Experience: 3+ years of experience in digital marketing and website management

Required Skills:

• Proficient in CMS platforms such as Sitecore, AEM, Drupal, or similar
• Strong understanding of B2B digital marketing strategies and customer journeys
• Familiarity with SEO best practices and web analytics tools
• Excellent communication and project management skills

Preferred Skills:

• Basic HTML/CSS knowledge
• Experience with marketing automation tools (Salesforce)
• Understanding of digital advertising (Google Ads, LinkedIn Ads)
• Ability to work in a fast-paced, collaborative environment

ASSUMPTION: While a Bachelor's degree is required, relevant experience and certifications may be considered equivalent.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level digital marketing roles in Bangalore)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible working hours and work-from-home options available

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ametek, Inc. operates in the manufacturing industry, with a focus on providing industrial technology solutions.

Company Size: Ametek, Inc. has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Ametek, Inc. was founded in 1930 and has since grown into a leading global provider of industrial technology solutions.

Company Description:

• Ametek, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annualized sales of approximately $7.0 billion.
• The company operates through two segments: Electronic Instruments Group (EIG) and Electromechanical Group (EMG).
• Ametek, Inc. is committed to solving its customers' most complex challenges with differentiated technology solutions.

Company Specialties:

• Advanced analytical, test, and measurement instrumentation
• Medical components and devices
• Automation solutions
• Thermal management systems
• Specialty metals and electrical interconnects

Company Website: https://www.ametek.com

ASSUMPTION: Ametek, Inc. is a well-established company with a strong global presence, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a combination of technical skills and strategic thinking.

Reporting Structure: The Digital Marketing Specialist will report to the Marketing Manager and work closely with cross-functional teams, including product management, sales, and IT.

Work Arrangement: This role is on-site, with flexible working hours and work-from-home options available.

Growth Opportunities:

• Advancement to a Senior Digital Marketing Manager or similar role
• Expansion into other areas of digital marketing or related fields
• International assignments or relocation opportunities

ASSUMPTION: Given Ametek, Inc.'s global presence and diverse business segments, there are ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Ametek, Inc.'s Bangalore office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 1100 Cassatt Road, Berwyn, PA 19312, US (Headquarters); Bangalore, Karnataka, India (and other global locations)

Geographic Context:

• Bangalore is the capital city of Karnataka, located in southern India
• Known as the "Silicon Valley of India," Bangalore is a major hub for technology and IT companies
• The city offers a mix of traditional Indian culture and modern urban living, with a diverse range of amenities and attractions

Work Schedule: Full-time (40 hours/week), with flexible working hours and work-from-home options available

ASSUMPTION: Bangalore provides a vibrant and dynamic work environment, with ample opportunities for professional growth and personal development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Technical skills in digital marketing and website management
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Ametek, Inc. and its products to demonstrate your understanding of the company and its offerings

ATS Keywords: Digital Marketing, Website Management, CMS Platforms, B2B Marketing, SEO, Google Analytics, Email Marketing, Paid Media, Social Media, Branding, eCommerce, Project Management, HTML, CSS, Marketing Automation, Digital Advertising

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the current hiring timeline.

🛠️ Tools & Technologies

• CMS platforms: Sitecore, Adobe Experience Manager, Drupal
• SEO tools: Google Search Console, SEMrush, Ahrefs
• Web analytics tools: Google Analytics, Adobe Analytics
• Email marketing platforms: Mailchimp, Constant Contact, HubSpot
• Paid media platforms: Google Ads, LinkedIn Ads, Facebook Ads
• Social media management tools: Hootsuite, Buffer, Sprout Social
• Project management tools: Asana, Trello, Jira

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Customer focus
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you align with Ametek, Inc.'s core values?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you possess strong communication and collaboration skills?

ASSUMPTION: Ametek, Inc. values a diverse and inclusive work environment, with a strong focus on collaboration and customer focus.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest digital marketing trends and tools
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in company priorities and strategies

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to learning and development.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. Digital Marketing Manager: The latter role involves more strategic planning and team leadership, while the former focuses on day-to-day execution and project management.
• B2B vs. B2C Digital Marketing: B2B marketing requires a deeper understanding of industry-specific trends and customer journeys, while B2C marketing focuses more on consumer behavior and mass market appeal.
• Career progression: Digital Marketing Specialist → Senior Digital Marketing Specialist → Digital Marketing Manager → Director of Marketing

ASSUMPTION: This role is well-suited for candidates with experience in B2B digital marketing and a strong desire to grow their careers in a dynamic and collaborative environment.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch
• Optimizing website performance and user experience to improve conversion rates and SEO rankings
• Managing and growing social media channels to increase brand awareness and engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does this role collaborate with other departments, such as product management and sales?
• What opportunities are there for professional growth and development within the company?
• How does Ametek, Inc. support work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past digital marketing campaigns and their outcomes
• Research Ametek, Inc. and its products to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.