🔹 Job Title: Digital Marketing Specialist
🔹 Company: Flagstone Group LTD
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Hybrid (1 day/week in office)
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies across multiple channels
- Collaborating with cross-functional teams to plan, communicate, and execute initiatives
- Monitoring and reporting on campaign performance
- Assisting in the creation of landing pages and supporting AB testing initiatives
- Researching and analyzing market trends to inform strategy
ASSUMPTION: This role requires a proactive, data-driven individual with strong communication skills and the ability to work independently and in a team environment.
📋 Key Responsibilities
✅ Research and Analysis
- Conduct market research and analyze data to inform digital marketing strategies
- Monitor competitors and industry trends to identify opportunities and threats
ASSUMPTION: The ideal candidate will have strong analytical skills and the ability to translate data into actionable insights.
✅ Planning
- Develop and maintain digital marketing plans and calendars
- Coordinate with cross-functional teams to ensure alignment with overall business objectives
ASSUMPTION: Excellent organizational skills and the ability to manage multiple projects simultaneously are crucial for this role.
✅ Campaign Creation and Execution
- Create and execute digital marketing campaigns across various channels (Paid Search, Paid Social, SEO, etc.)
- Collaborate with designers and content creators to develop engaging campaign assets
ASSUMPTION: Proficiency in using relevant marketing tools and platforms is essential for campaign success.
✅ Performance Monitoring
- Track and analyze campaign performance using relevant metrics and KPIs
- Optimize campaigns based on performance data and A/B testing results
ASSUMPTION: A strong understanding of digital marketing metrics and analytics tools is required for this role.
✅ Reporting and Communication
- Prepare and present regular reports on campaign performance to stakeholders
- Collaborate with internal teams to ensure consistent messaging and branding across channels
ASSUMPTION: Excellent communication skills, both written and verbal, are essential for this role.
✅ Landing Page Creation
- Assist in the creation and optimization of landing pages to improve conversion rates
- Collaborate with designers and content creators to develop compelling landing page content
ASSUMPTION: Familiarity with landing page optimization best practices and relevant tools is required.
✅ AB Testing Support
- Support the planning and execution of A/B tests to optimize digital marketing campaigns
- Analyze test results and provide data-driven recommendations for campaign improvement
ASSUMPTION: A solid understanding of AB testing best practices and relevant tools is essential for this role.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience:
- 2+ years of experience in digital marketing roles, with a focus on paid search and social campaigns
- Proven track record of driving campaign performance and exceeding targets
Required Skills:
- Proficient in Google Ads and Microsoft Ads management
- Experience with Paid Social campaigns, particularly Meta and LinkedIn
- Strong SEO knowledge and understanding of AB testing best practices
- Excellent data analysis skills and ability to draw actionable insights from data
- Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams
- Experience using GTM would be helpful, but not essential
- Ability to report on the performance of a range of digital campaigns
Preferred Qualifications:
- Experience in a B2B role would be preferable
- Familiarity with the financial services industry
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience level and industry standards for digital marketing roles in London)
Benefits:
- Hybrid working arrangement: Spend at least 1 day a week in the collaborative London office
- Competitive bonus scheme designed to reward and recognize high performance
- Flexible benefits budget to fund meaningful benefits for the employee, such as hormone or fertility testing, cancer screening, neuro-diversity coaching, or other personalized benefits
- Range of salary sacrifice options to help employees make tax-efficient savings on electric cars, nursery schemes, home and tech goods, etc.
- Around the World scheme: 3 months work from anywhere scheme
- Mental wellbeing support: Access therapy and mental health sessions through Spill
- Learning and development: £1,000 personal development budget to help employees grow in their role
- Private health care: Enjoy all the benefits AXA has to offer, including reduced gym memberships and medical history disregarded
- Medical cash plan: To help employees with the costs of dental and optical expenses
- Life insurance and Income Protection: Four times the employee's annual salary for peace of mind
- Matched pension contributions up to 5%
- 25 days holiday, plus bank holidays, wellbeing days, and volunteering days
- Enhanced parental leave: Enhanced maternity, paternity, and adoption pay
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2013
Company Description: Flagstone – the cash deposit platform – gives savers everything they need to manage, protect, and nurture their cash. With a single application, savers can spread their deposits across hundreds of accounts, maximize their interest, and keep their cash secure. Our platform is available to UK individuals, businesses, and charities at www.flagstoneim.com. We are available to international individuals, corporates, funds, and trusts at www.flagstoneim.com/international.
Company Specialties: Cash Management, Cash Deposit Accounts, High Interest Accounts, Wealth Managers, Corporate & SMEs, Charities, High Net Worth, Interest Rate, Financial Advisers, Trusts, SIPP & SSAS, Accountants, Solicitors, Treasury Service, Banks, Deposit, Instant Access, Term, Notice, Secure, Diversification, FSCS Protection, Single Application, FinTech
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing role.
Work Arrangement: Hybrid (1 day/week in the office)
Growth Opportunities:
- Potential to take on more responsibility and advance to a senior marketing role as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to work on high-impact projects and contribute to the company's overall success
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 1st Floor, Clareville House, 26-27 Oxendon Street, London, SW1Y 4EL, GB
Geographic Context: London, a major global city with a diverse population and a thriving financial services industry
Work Schedule: Full-time, with flexible working hours to accommodate team collaboration and campaign deadlines
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with senior leadership or other relevant stakeholders
Key Assessment Areas:
- Digital marketing skills and experience
- Data analysis and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research the company and industry to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Digital Marketing, Paid Search, Paid Social, SEO, AB Testing, Campaign Management, Data Analysis, Stakeholder Communication, Hybrid Work, London, Financial Services
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Meta Ads Manager
- LinkedIn Ads
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Excel (or equivalent)
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
👔 Cultural Fit Considerations
Company Values:
- Collaborative: We work together to achieve our goals and support each other's growth
- Curious: We embrace continuous learning and innovation to stay ahead of the curve
- Responsible: We take ownership of our actions and their impact on our colleagues, clients, and the wider community
- Inclusive: We foster a diverse and inclusive environment where everyone feels valued and respected
Work Style:
- Collaborative: We work closely with cross-functional teams to ensure our marketing efforts align with overall business objectives
- Data-driven: We use data to inform our strategies and measure our success
- Agile: We adapt quickly to change and embrace new challenges as they arise
- Inclusive: We value diverse perspectives and actively seek out opportunities to learn from one another
Self-Assessment Questions:
1. Can you provide an example of a time when you had to adapt your marketing strategy based on data insights, and what was the outcome?
2. How do you approach working with cross-functional teams to ensure consistent messaging and branding across channels?
3. Can you describe a situation where you had to manage a tight deadline and collaborate with multiple stakeholders to deliver a successful campaign?
🛑 Potential Challenges
1. Role-specific challenges: Balancing multiple campaigns, tight deadlines, and the need to stay up-to-date with industry trends and best practices
2. Company-specific challenges: Working in a fast-paced, growing startup environment with a lean marketing team
3. Industry-specific challenges: Navigating regulatory requirements and competitive pressures in the financial services sector
4. Location-specific challenges: Managing work-life balance in a bustling, global city like London
📈 Similar Roles Comparison
1. How this role differs from related positions:
* Focus on paid search and social campaigns, rather than broader digital marketing strategies
* Emphasis on data analysis and performance optimization, rather than creative content development
* Requirement for B2B experience, rather than B2C or consumer-focused roles
2. Industry-specific context:
* Financial services industry trends and regulations
* Competitive landscape and market dynamics
* Relevant industry-specific marketing channels and tactics
3. Career path comparison:
* Potential progression from digital marketing specialist to senior marketing roles, such as marketing manager or head of marketing
* Opportunities to transition into related fields, such as product marketing, brand management, or market research
📝 Sample Projects
1. Project example 1: Developing and executing a targeted Paid Search campaign to drive new customer acquisitions for Flagstone's high-interest savings accounts
2. Project example 2: Collaborating with the content team to create engaging, SEO-optimized blog posts and landing pages to improve organic traffic and conversions
3. Project example 3: Conducting A/B tests on social media ad creatives and targeting options to optimize campaign performance and reduce cost per acquisition
💡 Key Questions to Ask During Interview
1. What are the most significant marketing challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
2. How does the marketing team collaborate with other departments, such as product, sales, and customer success, to ensure consistent messaging and alignment with overall business objectives?
3. What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns, and how are they tracked and reported on?
4. How does the company support the professional development and growth of its marketing team members?
5. What are the most important qualities and skills the company looks for in a digital marketing specialist, and how do they assess candidates for these qualities during the interview process?
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare for the interview process by researching the company, industry, and role-specific requirements
4. Follow up with the hiring manager or HR representative after each interview round to express your interest and reiterate your qualifications
5. If selected for the final round, be prepared to discuss your thoughts on the company's marketing strategy and how you can contribute to its success
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
