Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Remote Recruitment

🔹 Location: South Africa

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (South Africa)

🚀 Job Overview

Key aspects of this role include:

• Executing and optimizing digital marketing campaigns across multiple channels
• Collaborating with UK teams to deliver impactful marketing strategies
• Monitoring and analyzing campaign performance to provide insights and recommendations
• Staying updated with the latest digital marketing trends and best practices

ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to work independently in a remote setting.

📋 Key Responsibilities

✅ Develop and manage multi-channel digital marketing campaigns using tools such as HubSpot and Google Analytics

✅ Optimize content for the website and social media platforms, including LinkedIn and Facebook, to increase visibility and engagement

✅ Collaborate with the UK marketing team to align on strategies and deliverables

✅ Monitor and analyze campaign performance, providing insights and recommendations for improvement

✅ Stay updated with the latest digital marketing trends and best practices

✅ Coordinate with content creators, designers, and other stakeholders to ensure timely and effective marketing execution

ASSUMPTION: This role requires strong analytical skills and the ability to interpret data effectively to make informed decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in digital marketing, particularly in managing online campaigns

Required Skills:

• Proficiency with marketing tools such as HubSpot, Google Analytics, and LinkedIn Sales Navigator
• Strong analytical skills
• Excellent written and verbal communication skills in English
• Ability to work independently with minimal supervision
• Reliable internet connection and personal laptop
• Collaborative mindset with strong interpersonal skills

Preferred Skills:

• Experience working remotely with global teams
• Familiarity with A/B testing and SEO best practices

ASSUMPTION: Candidates with experience in remote work and familiarity with A/B testing and SEO best practices may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: R25,000 per month (Industry standard for a Digital Marketing Specialist with 2-5 years of experience in South Africa)

Benefits:

• Remote work flexibility
• Opportunity to work with a global team

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in South Africa. Benefits may vary based on the company's standard policies.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with opportunities for growth)

Founded: 2018 (Relatively new company with a focus on remote recruitment)

Company Description:

• Remote Recruitment operates as a full-service employment agency providing recruitment/staffing for UK-based companies
• Specializes in sourcing talent for marketing specialists, sales, and assistants/admin roles
• Handles the entire recruitment process, including background checks and contracts

Company Specialties:

• Recruitment
• Management
• Communication
• Business Administration

Company Website: remoterecruitment.co.uk

ASSUMPTION: Remote Recruitment focuses on providing remote recruitment solutions for UK-based companies, offering opportunities for remote workers.

📊 Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience in digital marketing)

Reporting Structure: Reports directly to the UK marketing team

Work Arrangement: Remote work with flexible hours (Requires a reliable internet connection and personal laptop)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunity to work with a global team and gain international experience

ASSUMPTION: This role offers growth opportunities within the marketing department and exposure to international work environments.

🌍 Location & Work Environment

Office Type: Remote (No physical office required)

Office Location(s): South Africa (Remote work from anywhere in the country)

Geographic Context:

• South Africa has a diverse and growing digital marketing industry
• Remote work is increasingly popular and offers flexibility for employees
• Time zone: Africa/Johannesburg (GMT+2)

Work Schedule: Full-time (40 hours per week) with flexible hours (May vary based on team needs and time zones)

ASSUMPTION: The work environment is fully remote, requiring strong self-motivation and remote-working competence.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (digital marketing skills)
• Final interview with the marketing team

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Communication and interpersonal skills
• Remote work competence and self-motivation

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for remote work
• Be ready to discuss specific digital marketing campaigns and their outcomes during the interview

ATS Keywords: Digital Marketing, Campaign Management, HubSpot, Google Analytics, Social Media, Content Optimization, Analytical Skills, Communication Skills, Remote Working, Collaboration, Interpersonal Skills

ASSUMPTION: The application process may vary based on the company's specific needs and the number of applicants.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• LinkedIn Sales Navigator
• Social media platforms (LinkedIn, Facebook, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Remote work and flexibility
• Global collaboration
• Customer focus

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Are you comfortable working independently with minimal supervision?
• Do you have strong communication skills and the ability to collaborate with global teams?
• Are you open to feedback and willing to adapt your work style as needed?

ASSUMPTION: Candidates who are self-motivated, collaborative, and adaptable will be a good fit for this role and the company's culture.

⚠️ Potential Challenges

• Working remotely may require strong self-discipline and time management skills
• Collaborating with a global team may present time zone and communication challenges
• Keeping up with the latest digital marketing trends and best practices may require continuous learning
• Managing multiple digital marketing campaigns simultaneously may be challenging

ASSUMPTION: These challenges can be overcome with strong self-motivation, effective communication, and a commitment to continuous learning.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager, but with a focus on campaign execution rather than strategy development
• In South Africa, digital marketing roles are in high demand and offer competitive salaries
• Career progression may include roles such as Senior Digital Marketing Specialist or Digital Marketing Manager

ASSUMPTION: This role offers a unique blend of campaign execution and strategy development, with opportunities for career progression within the marketing department.

📝 Sample Projects

• Developing and executing a multi-channel digital marketing campaign for a UK-based client
• Optimizing content for a client's website and social media platforms to increase engagement and conversions
• Analyzing campaign performance and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 30 days?
• How does the company support the professional development of its employees?
• What are the most challenging aspects of working remotely for the team?
• How does the company measure the success of its digital marketing campaigns?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your digital marketing experience and skills
• Prepare a cover letter that demonstrates your enthusiasm for remote work and digital marketing
• Be ready to discuss specific digital marketing campaigns and their outcomes during the interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.