Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Jobberman

🔹 Location: Remote (Lagos State, Nigeria)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-funnel digital marketing strategies
• Managing paid advertising campaigns across various platforms
• Creating and optimizing visual content for social media and e-commerce
• Collaborating with cross-functional teams to ensure brand consistency
• Analyzing performance data and making data-driven optimizations

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on e-commerce or the fashion industry. The ideal candidate will have experience in managing paid ad campaigns, social media marketing, SEO, and email marketing.

📋 Key Responsibilities

✅ Visual Content Creation & AI Image Enhancement:

• Enhance product images using AI tools to improve visual appeal and accuracy
• Refine model photos to ensure dresses look their best while maintaining a natural appearance
• Improve product presentation by adjusting background elements and ensuring the dress is the focus
• Ensure visual consistency across platforms by refining and standardizing product images
• Optimize images for different platforms to ensure fast loading times and high-quality visuals
• Collaborate with photography and design teams to reflect the brand's style and vision

✅ Performance Marketing:

• Plan, launch, and manage paid advertising campaigns to drive traffic and conversions
• Monitor campaign performance and make data-driven optimizations to maximize ROI
• Run retargeting campaigns and lookalike audience strategies

✅ Social Media Management:

• Develop and manage social media calendars across various platforms
• Create, edit, and publish engaging visual and written content that reflects the brand's identity
• Manage social media advertising campaigns and market products effectively
• Monitor social media channels for trends, audience feedback, and engagement opportunities
• Actively engage with followers, respond to comments and DMs, and grow the community
• Collaborate with fashion influencers and stylists to generate quality user-generated content
• Analyze performance metrics and prepare regular reports
• Stay updated on the latest social media trends, tools, and best practices

✅ Content & SEO:

• Produce website content focused on occasion wear trends, styling tips, and fashion events
• Create and optimize blog content, landing pages, and product descriptions for SEO to improve organic search rankings
• Conduct keyword research and optimize content for relevant search terms to attract organic traffic
• Collaborate with the e-commerce customer relations manager to produce high-quality content for digital campaigns and email marketing

✅ Email Marketing:

• Build and manage email campaigns using appropriate tools
• Design automated flows (welcome series, cart abandonment, post-purchase, re-engagement)
• Analyze and improve email open rates, CTRs, and conversions

✅ Analytics & Reporting:

• Use tools such as Google Analytics, Shopify Analytics, and Meta Business Suite to track key performance metrics
• Provide regular reports on the effectiveness of digital marketing campaigns and recommend data-driven optimizations
• Stay updated on the latest industry trends and marketing tools to ensure strategies are always evolving

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, with a focus on paid advertising, social media management, SEO, and email marketing. The ideal candidate will have experience in managing campaigns and analyzing performance data to make data-driven optimizations.

🎯 Required Qualifications

Education: HND or Bachelor’s degree in any field

Experience: Minimum of 2 years of experience in digital marketing, preferably in e-commerce or the fashion industry

Required Skills:

• Proven track record in managing paid ad campaigns, social media marketing, SEO, and email marketing
• Experience with Google Analytics, Facebook Business Suite, Google Ads, and other marketing automation tools
• Strong knowledge of social media platforms and paid media strategies
• Proficiency in SEO (search engine optimisation) and content marketing
• Ability to analyze performance data and make data-driven decisions to optimize campaigns
• Creative flair for visual content creation and familiarity with tools like Canva or Adobe Photoshop
• Strong copywriting skills and the ability to craft compelling, brand-consistent content
• Excellent communication and organizational skills

Preferred Skills:

• Experience in content creation (text, visuals, video)
• Additional certifications in digital marketing, SEO, Google Ads, Facebook Ads, or other relevant tools

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on paid advertising, social media management, SEO, and email marketing. The ideal candidate will have experience in managing campaigns and analyzing performance data to make data-driven optimizations.

💰 Compensation & Benefits

Salary Range: NGN 150,000 - NGN 200,000 Monthly Net Pay

Benefits:

• Pension
• HMO
• Performance-Based Bonus
• Leave Entitlements
• Training & Development

Working Hours: 9 am - 5 pm, Monday - Friday

ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 2-5 years of experience in Nigeria. The benefits package is competitive and includes health insurance, retirement benefits, and performance-based bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Services. Jobberman is Nigeria’s leading career development and recruitment solutions company, connecting qualified job seekers with verified employers.

Company Size: 51-200 employees. Jobberman offers online career development support, training services, and personalized HR solutions for job seekers and employers.

Founded: 2009. Jobberman was founded in 2009 and has since grown to become one of the leading career development and recruitment solutions companies in Nigeria.

Company Description:

• Jobberman offers online career development support, training services, and personalized HR solutions for job seekers and employers.
• Employers have access to an extensive database of high-quality job seekers and can quickly test and screen for suitable candidates or choose to have an experienced team of HR professionals help them find the right match.
• Job seekers get access to the country's largest volume of verified listings, customizable job alerts, and professional profile enhancement services to ensure they stand out in the job market.

Company Specialties:

• Job Publication
• Recruitment
• Human Resources
• Application Screening
• Career Advice
• Jobs in Nigeria
• Vacancies in Nigeria
• Post Your Job Ads
• Online Media
• Head-hunting

Company Website: http://bit.ly/2TATeUy

ASSUMPTION: Jobberman is a well-established company in the human resources services industry, with a strong focus on connecting qualified job seekers with verified employers. The company offers a range of services to support career development and recruitment solutions.

📊 Role Analysis

Career Level: Mid-level. The Digital Marketing Specialist role is a mid-level position that requires a strong background in digital marketing, with a focus on paid advertising, social media management, SEO, and email marketing.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including photography and design teams, to ensure brand consistency across all digital channels.

Work Arrangement: Remote Solely. This role is a remote position that can be performed from anywhere in Lagos State, Nigeria.

Growth Opportunities:

• As a mid-level role, there are opportunities for career progression within the marketing department or other departments within the company.
• The company offers training and development opportunities to help employees grow their skills and advance their careers.
• Jobberman is a well-established company with a strong track record of success, providing ample opportunities for growth and development.

ASSUMPTION: The Digital Marketing Specialist role is a mid-level position that requires a strong background in digital marketing, with a focus on paid advertising, social media management, SEO, and email marketing. The ideal candidate will have experience in managing campaigns and analyzing performance data to make data-driven optimizations.

🌍 Location & Work Environment

Office Type: Remote. This role is a remote position that can be performed from anywhere in Lagos State, Nigeria.

Office Location(s): Lagos State, Nigeria

Geographic Context:

• Lagos State is the most populous state in Nigeria and is home to a diverse range of industries and businesses.
• The state is known for its vibrant culture, bustling nightlife, and numerous tourist attractions.
• Lagos State offers a range of housing options, from modern apartments to traditional compounds, to suit different budgets and preferences.

Work Schedule: 9 am - 5 pm, Monday - Friday. The work schedule for this role is standard office hours, with a one-hour lunch break.

ASSUMPTION: The Digital Marketing Specialist role is a remote position that can be performed from anywhere in Lagos State, Nigeria. The work schedule is standard office hours, with a one-hour lunch break.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the marketing team
• Job offer

Key Assessment Areas:

• Digital marketing skills and experience
• Campaign management and optimization
• Data analysis and reporting
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Include specific examples of your campaign management and optimization experience
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your communication and collaboration skills by providing examples of successful cross-functional collaborations
• Research the company and its values to ensure a strong cultural fit

ATS Keywords: Digital Marketing, Paid Advertising, Social Media Management, SEO, Email Marketing, Campaign Management, Data Analysis, Visual Content Creation, Brand Consistency

ASSUMPTION: The application process for the Digital Marketing Specialist role at Jobberman involves an online application submission, followed by a phone or video screening, an in-depth interview with the hiring manager, and a final interview with the marketing team. The key assessment areas include digital marketing skills and experience, campaign management and optimization, data analysis and reporting, communication and collaboration skills, and cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Google Analytics
• Shopify Analytics
• Meta Business Suite
• Google Ads
• Facebook Business Suite
• Canva or Adobe Photoshop
• SEMrush or Ahrefs
• Mailchimp or Klaviyo

ASSUMPTION: The Digital Marketing Specialist role at Jobberman requires experience with a range of digital marketing tools and technologies, including Google Analytics, Shopify Analytics, Meta Business Suite, Google Ads, Facebook Business Suite, Canva or Adobe Photoshop, SEMrush or Ahrefs, and Mailchimp or Klaviyo.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Customer Focus
• Collaboration

Work Style:

• Remote work environment
• Data-driven decision-making
• Collaborative and cross-functional teamwork
• Strong focus on results and performance
• Continuous learning and professional development

Self-Assessment Questions:

• Do you have a strong background in digital marketing, with a focus on paid advertising, social media management, SEO, and email marketing?
• Are you comfortable working remotely and managing your time effectively?
• Do you have experience in campaign management and optimization, with a proven track record of success?
• Are you able to analyze data and make data-driven decisions to optimize campaigns?
• Do you have strong communication and collaboration skills, with experience working with cross-functional teams?
• Do you align with the company's values of integrity, excellence, innovation, customer focus, and collaboration?

ASSUMPTION: The Digital Marketing Specialist role at Jobberman requires a strong background in digital marketing, with a focus on paid advertising, social media management, SEO, and email marketing. The ideal candidate will have experience in campaign management and optimization, data analysis and reporting, communication and collaboration skills, and alignment with the company's values.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Working remotely and maintaining a healthy work-life balance
• Collaborating effectively with cross-functional teams, including photography and design teams, to ensure brand consistency across all digital channels
• Analyzing performance data and making data-driven optimizations to maximize ROI

ASSUMPTION: The Digital Marketing Specialist role at Jobberman presents several challenges, including managing multiple campaigns and projects simultaneously, keeping up with the latest trends and best practices in digital marketing, working remotely and maintaining a healthy work-life balance, collaborating effectively with cross-functional teams, and analyzing performance data and making data-driven optimizations to maximize ROI.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. Social Media Manager: The Digital Marketing Specialist role is more focused on paid advertising, SEO, and email marketing, while the Social Media Manager role is more focused on social media management and content creation.
• Digital Marketing Specialist vs. SEO Specialist: The Digital Marketing Specialist role is more focused on paid advertising, social media management, and email marketing, while the SEO Specialist role is more focused on search engine optimization and improving organic search rankings.
• Career Path: Digital Marketing Specialist -> Senior Digital Marketing Specialist -> Digital Marketing Manager -> Director of Marketing

ASSUMPTION: The Digital Marketing Specialist role at Jobberman is similar to other digital marketing roles, such as Social Media Manager and SEO Specialist, but with a broader focus on paid advertising, social media management, SEO, and email marketing. The career path for this role typically involves progression to Senior Digital Marketing Specialist, Digital Marketing Manager, and Director of Marketing.

📝 Sample Projects

• Managing a paid advertising campaign for a new product launch, including targeting, ad creative, and landing page optimization
• Creating and optimizing blog content for SEO to improve organic search rankings for a specific keyword or set of keywords
• Designing and implementing an automated email flow to re-engage inactive customers and drive repeat purchases

ASSUMPTION: The Digital Marketing Specialist role at Jobberman involves a range of projects, including managing paid advertising campaigns, creating and optimizing blog content for SEO, and designing and implementing automated email flows to drive repeat purchases.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What is the company's approach to work-life balance, especially for remote employees?

ASSUMPTION: The Digital Marketing Specialist role at Jobberman presents several key questions to ask during the interview process, including the team structure, priorities, professional development opportunities, KPIs, and work-life balance policies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience
• Include specific examples of your campaign management and optimization experience
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your communication and collaboration skills by providing examples of successful cross-functional collaborations
• Research the company and its values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.