Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Implementing SEO strategies to drive organic traffic and improve search rankings.
• Managing and optimizing Google Ads and Meta Ads campaigns.
• Leveraging marketing automation tools like Zoho CRM for lead nurturing and customer segmentation.
• Collaborating with external agencies and internal teams to execute marketing strategies.
• Tracking, measuring, and reporting on campaign performance across digital channels.

ASSUMPTION: This role requires a strong understanding of digital marketing, SEO, and paid advertising, with a focus on driving organic traffic and optimizing paid campaigns.

📋 Key Responsibilities

✅ Implement SEO strategies to drive organic traffic and improve search rankings.

✅ Utilize tools like Search Atlas to analyze SEO performance and optimize content.

✅ Support marketing efforts with ad copy creation and content strategy.

✅ Manage and optimize Google Ads and Meta Ads campaigns.

✅ Monitor performance, adjust bids, and optimize campaigns to improve ROI and reduce cost per acquisition.

✅ Collaborate with the team to ensure campaigns align with business goals.

✅ Leverage Zoho CRM for marketing automation, lead nurturing workflows, and customer segmentation.

✅ Create and optimize email campaigns, triggers, and automation workflows.

✅ Maintain and update customer data to ensure proper targeting and personalization in campaigns.

✅ Work with external agencies and partners to execute marketing strategies.

✅ Coordinate with internal teams to align digital marketing efforts with overall company objectives.

✅ Track, measure, and report on campaign performance across digital channels.

✅ Use analytics tools to track KPIs, provide insights, and suggest improvements for future campaigns.

✅ Assist with creating marketing visuals using tools like Canva, Figma, or other graphic design platforms.

✅ Support with designing marketing materials such as ads and social media content.

ASSUMPTION: This role requires a hands-on approach to digital marketing, with a focus on driving results through SEO, paid advertising, and marketing automation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-3 years of experience in digital marketing, SEO, and paid advertising.

Required Skills:

• Strong SEO knowledge and experience with optimization strategies.
• Understanding of Google Ads, Meta Ads, and other paid media platforms.
• Ability to track, analyze, and report on campaign performance.
• Proficient in marketing copywriting with an understanding of how to write engaging ad copy.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with external and internal teams.
• Strong attention to detail and organizational skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Preferred Skills:

• Familiarity with graphic design tools like Canva and Figma.
• Ability to create visually appealing content to complement marketing campaigns.
• Experience in using Zoho CRM and its marketing automation tools.

ASSUMPTION: Candidates should have a strong foundation in digital marketing, with a focus on SEO and paid advertising, and a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,000 per month (USD) - This is an estimate based on industry standards for a digital marketing specialist role with 2-3 years of experience in a remote, contract position.

Benefits:

• Fully remote work arrangement.
• Opportunity to work with a fast-growing company in the exterior solutions space.

Working Hours: 9 AM - 5 PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees - As a mid-sized company, ProjectGrowth offers a collaborative work environment with opportunities for growth and impact.

Founded: 2021 - ProjectGrowth is a relatively new company, providing ample opportunities for applicants to grow with the organization.

Company Description:

• ProjectGrowth specializes in matching global talent with exciting tech jobs in the US.
• The company focuses on remote flexibility, offering roles that can be performed from anywhere in the world.
• ProjectGrowth is committed to its applicants' long-term success, offering guidance and support throughout their career journey.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://jobs.ashbyhq.com/ProjectGrowth

ASSUMPTION: ProjectGrowth is a dynamic and innovative company, focused on connecting global talent with exciting tech jobs in the US.

📊 Role Analysis

Career Level: Mid-level - This role requires a solid foundation in digital marketing, with a focus on SEO and paid advertising, and the ability to work independently and collaborate with teams.

Reporting Structure: This role reports directly to the hiring manager or marketing director.

Work Arrangement: Fully Remote - This role can be performed from anywhere, with a focus on results and communication.

Growth Opportunities:

• As a fast-growing company, ProjectGrowth offers opportunities for career advancement and growth.
• This role provides the chance to work with a diverse range of teams and stakeholders, expanding skills and knowledge.
• Applicants can expect to gain valuable experience in digital marketing, SEO, and paid advertising, with the potential to take on more responsibilities as the company grows.

ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and the chance to work with a diverse range of teams and stakeholders.

🌍 Location & Work Environment

Office Type: Fully Remote - This role does not require a physical office presence, allowing for flexibility and work-life balance.

Office Location(s): Not applicable - As a fully remote role, this position can be performed from anywhere in the world.

Geographic Context:

• ProjectGrowth is headquartered in New York, NY, but this role can be performed from anywhere.
• The company focuses on connecting global talent with US tech jobs, providing opportunities for applicants from diverse backgrounds and locations.
• As a remote role, this position offers flexibility and the ability to work from anywhere with an internet connection.

Work Schedule: 9 AM - 5 PM EST - This role follows a standard business hours schedule, with the flexibility to work from anywhere.

ASSUMPTION: As a fully remote role, this position offers applicants the opportunity to work from anywhere in the world, with a focus on results and communication.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form.
• Record a video showcasing your skill sets.

Key Assessment Areas:

• Digital marketing skills, with a focus on SEO and paid advertising.
• Communication and collaboration skills, with the ability to work effectively with external and internal teams.
• Attention to detail and organizational skills, with the ability to manage multiple projects and campaigns.
• Cultural fit and alignment with ProjectGrowth's mission and values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience with SEO and paid advertising.
• Prepare a portfolio or examples of your work, showcasing your ability to drive results through digital marketing campaigns.
• Practice your interview skills and be prepared to discuss your approach to digital marketing, SEO, and paid advertising.

ATS Keywords: Digital Marketing, SEO, Paid Advertising, Google Ads, Meta Ads, Marketing Automation, Zoho CRM, Analytics, Reporting, Graphic Design, Collaboration, Communication, Attention to Detail, Organizational Skills

ASSUMPTION: The application process for this role focuses on assessing digital marketing skills, with a focus on SEO and paid advertising, as well as communication and collaboration skills.

🛠️ Tools & Technologies

• Search Atlas
• Google Ads
• Meta Ads
• Zoho CRM
• Canva
• Figma
• Analytics tools (e.g., Google Analytics)

ASSUMPTION: This role requires proficiency in a range of digital marketing tools and technologies, with a focus on SEO, paid advertising, and marketing automation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Global Perspective
• Customer Focus
• Integrity

Work Style:

• Results-driven
• Flexible and adaptable
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects
• Passionate about digital marketing and continuous learning

Self-Assessment Questions:

• Do you have a strong understanding of SEO and paid advertising, with a proven track record of driving results through digital marketing campaigns?
• Are you comfortable working in a remote, flexible environment, with a focus on results and communication?
• Do you have strong attention to detail and organizational skills, with the ability to manage multiple projects and campaigns?
• Are you a strong communicator, with the ability to collaborate effectively with external and internal teams?
• Are you passionate about digital marketing and committed to continuous learning and growth?

ASSUMPTION: Applicants should assess their fit with ProjectGrowth's values and work style, focusing on their skills, experience, and passion for digital marketing.

⚠️ Potential Challenges

• As a fully remote role, applicants may face challenges with communication and collaboration, requiring strong self-motivation and time management skills.
• This role requires a strong understanding of digital marketing, SEO, and paid advertising, with a focus on driving results through campaigns and analytics.
• Applicants may face competition from other global talent seeking US tech jobs through ProjectGrowth.
• As a contract role, applicants should be comfortable with the flexibility and potential instability that comes with contract work.

ASSUMPTION: Applicants should carefully consider the potential challenges of this role, focusing on their skills, experience, and fit with ProjectGrowth's work environment and culture.

📈 Similar Roles Comparison

• Compared to other digital marketing specialist roles, this position offers a unique opportunity to work with a global talent platform focused on connecting applicants with US tech jobs.
• As a contract role, this position may offer more flexibility and potential for growth than traditional full-time or permanent roles.
• Applicants should consider their long-term career goals and whether this role aligns with their desired career path in digital marketing.

ASSUMPTION: Applicants should carefully compare this role to other digital marketing specialist positions, focusing on their skills, experience, and long-term career goals.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve organic search rankings and drive traffic for an e-commerce website.
• Managing and optimizing paid advertising campaigns across Google Ads and Meta Ads, with a focus on improving ROI and reducing cost per acquisition.
• Collaborating with external agencies and internal teams to execute marketing strategies, with a focus on driving results through digital channels.

ASSUMPTION: Applicants should be prepared to discuss their experience with SEO, paid advertising, and marketing automation, with a focus on driving results through digital marketing campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a digital marketing specialist at ProjectGrowth?
• How does ProjectGrowth support the professional development and growth of its digital marketing specialists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does ProjectGrowth measure the success of its digital marketing campaigns, and what KPIs are most important for this role?
• What opportunities are there for collaboration and teamwork with external agencies and internal teams at ProjectGrowth?
• How does ProjectGrowth support work-life balance for its remote employees?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and their understanding of digital marketing, SEO, and paid advertising.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing skills and experience with SEO and paid advertising.
• Prepare a portfolio or examples of your work, showcasing your ability to drive results through digital marketing campaigns.
• Record a video showcasing your skill sets, focusing on your digital marketing skills and experience.
• Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.