📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: ATS Scientific Products
🔹 Location: Warminster, Pennsylvania, United States
🔹 Job Type: Full-Time, Remote (NY, PA, NJ preferred)
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (NY, PA, NJ preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and optimizing digital marketing campaigns across various platforms
- Managing SEO, SEM, and paid advertising initiatives to maximize visibility and engagement
- Maintaining and updating the company's WordPress website with fresh content weekly
- Collaborating with cross-functional teams to align marketing efforts with overall business objectives
- Staying updated with the latest digital marketing trends, tools, and best practices
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. The ideal candidate will have a strong background in digital marketing and be comfortable working independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Manage and optimize SEO strategies to improve organic search rankings and website visibility
✅ Oversee SEM campaigns, including paid search (PPC) and display advertising, ensuring effective budget allocation and ROI
✅ Set up, manage, and optimize LinkedIn Ads and other paid media campaigns
✅ Maintain and update WordPress website, ensuring best practices in UX, content optimization, and performance
✅ Regularly update website content to keep information current and engaging
✅ Conduct keyword research, competitive analysis, and ongoing performance tracking
✅ Develop compelling and targeted ad copy, landing pages, and marketing content
✅ Monitor campaign performance, analyze key metrics, and generate reports with actionable insights
✅ Collaborate with cross-functional teams to align marketing efforts with overall business objectives
✅ Stay updated with the latest digital marketing trends, tools, and best practices
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in digital marketing, SEO, SEM, and paid advertising
Required Skills:
- Proficient in WordPress, including content management, plugins, and basic customization
- Hands-on experience with Google Ads, LinkedIn Ads, and other PPC platforms
- Strong knowledge of Google Analytics, Google Search Console, and other SEO tools
- Excellent analytical skills and ability to interpret marketing data
- Strong communication, organizational, and project management skills
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills:
- Certifications in Google Ads, LinkedIn Marketing, or SEO
- Experience with email marketing, social media, or content marketing
- Familiarity with CRM and marketing automation tools
ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and may be considered during the evaluation process.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for an Intermediate Digital Marketing Specialist in the United States)
Benefits:
- Life, Health, Dental, Vision
- 401(K) including company match
- Paid Time Off annually
- Paid Holidays
- Career Advancement Opportunities
- Tuition Assistance
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 201-500 employees (Mid-sized company with opportunities for growth and collaboration)
Founded: 1967 (Over 50 years of experience in the industry)
Company Description:
- Research, industry, and healthcare professionals worldwide rely on ATS Scientific Products' collection of fill-finish drug manufacturing solutions, freeze dryers, durable benchtop equipment, laboratory apparatus, and scientific glassware.
- The company's market-leading brands represent over 400 combined years of experience, quality, and innovation.
- Headquartered in Warminster, PA, with manufacturing locations throughout the United States and Europe, Scientific Products is a trusted partner for leading organizations in various industries.
Company Specialties:
- Manufactures and markets specialty equipment and glassware for pharmaceutical, biotechnology, life sciences, semiconductor, telecommunications, aerospace, military, consumer electronics, educational, industrial, and OEM markets.
Company Website: http://www.scientificproducts.com
ASSUMPTION: ATS Scientific Products is a well-established company with a strong reputation in the biotechnology research industry. This role offers an opportunity to work with a diverse range of clients and contribute to the company's continued success.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: Remote (NY, PA, NJ preferred) with flexible scheduling
Growth Opportunities:
- Potential career advancement opportunities within the marketing department or the company as a whole
- Tuition assistance to help achieve career growth and development goals
- Collaboration with cross-functional teams to gain exposure to various aspects of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Remote (with preference for NY, PA, NJ locations)
Office Location(s): Warminster, PA (headquarters), Stone Ridge, NY, Gardiner, NY, Ipswich, UK, and Mataró, Spain
Geographic Context:
- The Warminster office is located in Bucks County, Pennsylvania, with easy access to major highways and Philadelphia
- The company has a strong presence in the Northeast United States and Europe
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The remote work arrangement and flexible scheduling provide an ideal work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Technical skills in SEO, SEM, and WordPress
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
- Be ready to discuss your approach to SEO, SEM, and paid advertising initiatives, as well as your understanding of the latest digital marketing trends and best practices
ATS Keywords: Digital Marketing, SEO, SEM, Paid Advertising, WordPress, Google Ads, LinkedIn Ads, Google Analytics, Marketing Campaigns, Strategic Planning, Collaboration, Remote Work
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the marketing department and the company as a whole.
🛠️ Tools & Technologies
- WordPress
- Google Ads
- LinkedIn Ads
- Google Analytics
- Google Search Console
- SEMrush or similar SEO tools
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- People: ATS Scientific Products values its employees and fosters a collaborative and inclusive work environment
- Process: The company is committed to continuous improvement and innovation in its products and processes
- Performance: ATS Scientific Products strives for excellence in all aspects of its business and encourages its employees to do the same
Work Style:
- Collaborative: The marketing department works closely with other teams within the company to align marketing efforts with overall business objectives
- Dynamic: The digital marketing landscape is constantly evolving, and the ideal candidate will be adaptable and eager to learn
- Results-driven: ATS Scientific Products values measurable outcomes and continuous improvement in its marketing efforts
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strong attention to detail and a commitment to delivering high-quality work?
ASSUMPTION: The ideal candidate will be a strong cultural fit with the company's values and work style, with a passion for digital marketing and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational and time management skills
- Keeping up with the latest digital marketing trends and best practices may require ongoing learning and adaptation
- Working remotely may present unique challenges, such as maintaining productivity and work-life balance
- Collaborating with cross-functional teams may require strong communication and interpersonal skills
ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to overcome challenges with a positive and solutions-oriented attitude.
📈 Similar Roles Comparison
- This role is unique in its focus on digital marketing for a specialized scientific products company, with a strong emphasis on SEO, SEM, and paid advertising initiatives
- Compared to other digital marketing roles, this position may require a deeper understanding of scientific products and the industries served by ATS Scientific Products
- Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the company
ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on scientific products and industries sets it apart.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic search rankings for the company's website
- Managing a successful LinkedIn Ads campaign targeting key decision-makers in the biotechnology industry
- Creating and optimizing landing pages for various marketing campaigns, resulting in a significant increase in conversion rates
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in digital marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the biggest challenges facing the digital marketing department currently, and how can this role help address them?
- How does ATS Scientific Products support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company foster a collaborative and inclusive work environment, particularly for remote employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and the company, as well as your understanding of the digital marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ATS Automation job portal
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
- Research ATS Scientific Products and the biotechnology research industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
