A

Digital Marketing Specialist

ATS Automation
Full-time
On-site
Warminster, Pennsylvania, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: ATS Scientific Products

πŸ”Ή Location: Warminster, Pennsylvania, United States

πŸ”Ή Job Type: Full-Time, Remote (NY, PA, NJ preferred)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 2, 2025

πŸ”Ή Experience Level: Intermediate (2-5 years)

πŸ”Ή Remote Status: Remote (NY, PA, NJ preferred)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing, implementing, and optimizing digital marketing campaigns across various platforms
  • Managing SEO, SEM, and paid advertising initiatives to maximize visibility and engagement
  • Maintaining and updating the company's WordPress website with fresh content weekly
  • Collaborating with cross-functional teams to align marketing efforts with overall business objectives
  • Staying updated with the latest digital marketing trends, tools, and best practices

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution. The ideal candidate will have a strong background in digital marketing and be comfortable working independently and collaboratively in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Manage and optimize SEO strategies to improve organic search rankings and website visibility

βœ… Oversee SEM campaigns, including paid search (PPC) and display advertising, ensuring effective budget allocation and ROI

βœ… Set up, manage, and optimize LinkedIn Ads and other paid media campaigns

βœ… Maintain and update WordPress website, ensuring best practices in UX, content optimization, and performance

βœ… Regularly update website content to keep information current and engaging

βœ… Conduct keyword research, competitive analysis, and ongoing performance tracking

βœ… Develop compelling and targeted ad copy, landing pages, and marketing content

βœ… Monitor campaign performance, analyze key metrics, and generate reports with actionable insights

βœ… Collaborate with cross-functional teams to align marketing efforts with overall business objectives

βœ… Stay updated with the latest digital marketing trends, tools, and best practices

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in digital marketing, SEO, SEM, and paid advertising

Required Skills:

  • Proficient in WordPress, including content management, plugins, and basic customization
  • Hands-on experience with Google Ads, LinkedIn Ads, and other PPC platforms
  • Strong knowledge of Google Analytics, Google Search Console, and other SEO tools
  • Excellent analytical skills and ability to interpret marketing data
  • Strong communication, organizational, and project management skills
  • Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

  • Certifications in Google Ads, LinkedIn Marketing, or SEO
  • Experience with email marketing, social media, or content marketing
  • Familiarity with CRM and marketing automation tools

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and may be considered during the evaluation process.

πŸ’° Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for an Intermediate Digital Marketing Specialist in the United States)

Benefits:

  • Life, Health, Dental, Vision
  • 401(K) including company match
  • Paid Time Off annually
  • Paid Holidays
  • Career Advancement Opportunities
  • Tuition Assistance

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology Research

Company Size: 201-500 employees (Mid-sized company with opportunities for growth and collaboration)

Founded: 1967 (Over 50 years of experience in the industry)

Company Description:

  • Research, industry, and healthcare professionals worldwide rely on ATS Scientific Products' collection of fill-finish drug manufacturing solutions, freeze dryers, durable benchtop equipment, laboratory apparatus, and scientific glassware.
  • The company's market-leading brands represent over 400 combined years of experience, quality, and innovation.
  • Headquartered in Warminster, PA, with manufacturing locations throughout the United States and Europe, Scientific Products is a trusted partner for leading organizations in various industries.

Company Specialties:

  • Manufactures and markets specialty equipment and glassware for pharmaceutical, biotechnology, life sciences, semiconductor, telecommunications, aerospace, military, consumer electronics, educational, industrial, and OEM markets.

Company Website: http://www.scientificproducts.com

ASSUMPTION: ATS Scientific Products is a well-established company with a strong reputation in the biotechnology research industry. This role offers an opportunity to work with a diverse range of clients and contribute to the company's continued success.

πŸ“Š Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote (NY, PA, NJ preferred) with flexible scheduling

Growth Opportunities:

  • Potential career advancement opportunities within the marketing department or the company as a whole
  • Tuition assistance to help achieve career growth and development goals
  • Collaboration with cross-functional teams to gain exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Remote (with preference for NY, PA, NJ locations)

Office Location(s): Warminster, PA (headquarters), Stone Ridge, NY, Gardiner, NY, Ipswich, UK, and MatarΓ³, Spain

Geographic Context:

  • The Warminster office is located in Bucks County, Pennsylvania, with easy access to major highways and Philadelphia
  • The company has a strong presence in the Northeast United States and Europe
  • The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work arrangement and flexible scheduling provide an ideal work-life balance for the right candidate.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Technical skills in SEO, SEM, and WordPress
  • Communication and collaboration skills
  • Problem-solving and analytical skills

Application Tips:

  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
  • Be ready to discuss your approach to SEO, SEM, and paid advertising initiatives, as well as your understanding of the latest digital marketing trends and best practices

ATS Keywords: Digital Marketing, SEO, SEM, Paid Advertising, WordPress, Google Ads, LinkedIn Ads, Google Analytics, Marketing Campaigns, Strategic Planning, Collaboration, Remote Work

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the marketing department and the company as a whole.

πŸ› οΈ Tools & Technologies

  • WordPress
  • Google Ads
  • LinkedIn Ads
  • Google Analytics
  • Google Search Console
  • SEMrush or similar SEO tools
  • Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People: ATS Scientific Products values its employees and fosters a collaborative and inclusive work environment
  • Process: The company is committed to continuous improvement and innovation in its products and processes
  • Performance: ATS Scientific Products strives for excellence in all aspects of its business and encourages its employees to do the same

Work Style:

  • Collaborative: The marketing department works closely with other teams within the company to align marketing efforts with overall business objectives
  • Dynamic: The digital marketing landscape is constantly evolving, and the ideal candidate will be adaptable and eager to learn
  • Results-driven: ATS Scientific Products values measurable outcomes and continuous improvement in its marketing efforts

Self-Assessment Questions:

  • Do you thrive in a collaborative and dynamic work environment?
  • Are you comfortable working independently and managing multiple projects simultaneously?
  • Do you have a strong attention to detail and a commitment to delivering high-quality work?

ASSUMPTION: The ideal candidate will be a strong cultural fit with the company's values and work style, with a passion for digital marketing and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple marketing campaigns simultaneously may require strong organizational and time management skills
  • Keeping up with the latest digital marketing trends and best practices may require ongoing learning and adaptation
  • Working remotely may present unique challenges, such as maintaining productivity and work-life balance
  • Collaborating with cross-functional teams may require strong communication and interpersonal skills

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to overcome challenges with a positive and solutions-oriented attitude.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on digital marketing for a specialized scientific products company, with a strong emphasis on SEO, SEM, and paid advertising initiatives
  • Compared to other digital marketing roles, this position may require a deeper understanding of scientific products and the industries served by ATS Scientific Products
  • Career progression in this role may lead to opportunities in marketing management, product management, or other related fields within the company

ASSUMPTION: While this role shares similarities with other digital marketing positions, its unique focus on scientific products and industries sets it apart.

πŸ“ Sample Projects

  • Developing and executing a comprehensive SEO strategy to improve organic search rankings for the company's website
  • Managing a successful LinkedIn Ads campaign targeting key decision-makers in the biotechnology industry
  • Creating and optimizing landing pages for various marketing campaigns, resulting in a significant increase in conversion rates

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements in digital marketing campaigns.

❓ Key Questions to Ask During Interview

  • Can you describe the marketing team's structure and how this role fits within it?
  • What are the biggest challenges facing the digital marketing department currently, and how can this role help address them?
  • How does ATS Scientific Products support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) for this role, and how will success be measured?
  • How does the company foster a collaborative and inclusive work environment, particularly for remote employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and the company, as well as your understanding of the digital marketing landscape.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the ATS Automation job portal
  • Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
  • Research ATS Scientific Products and the biotechnology research industry to demonstrate your understanding and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.