📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Daimler Truck AG
🔹 Location: Fort Mill, SC, United States
🔹 Job Type: Full-Time, Hybrid (4 days in-office, 1 day remote)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving digital customer engagement and innovation across various platforms
- Collaborating with internal business groups and external agencies to ensure integrated digital marketing strategies
- Developing and monitoring KPIs and ROI targets through digital performance dashboards
- Managing project budgets and providing project management support for special projects
- Staying current with trends and best practices in digital marketing to provide recommendations for adopting emerging technologies and tools
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, as well as the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Lead customer application strategy, design, and development for websites and applications, including navigation, user interface and experience, customer journey, benchmarking, design, and mobile optimization
✅ Work closely with Dealer Engagement Digital Marketing Specialist to ensure systems are integrated and utilizing a single source for content and data
✅ Communicate with internal stakeholders across business units during the design process to establish strategic alignment and road mapping for the future
✅ Collaborate with business groups across Daimler Truck North America (DTNA) and their agencies to align digital strategies, coordinate content updates, optimize copy and landing pages through search engine optimization (SEO) and ongoing keyword research
✅ Lead analytics to develop and monitor KPIs and ROI targets through digital performance dashboards to provide quantitative and qualitative insights, track growth trends, and measure digital activity to align with business objectives
✅ Develop and implement customer-initiated lead generation, including form management and testing across various platforms
✅ Oversee project budgets, including annual maintenance and consulting contracts, and manage purchasing information in compliance with company procurement processes
✅ Provide project management support for special projects, marketing programs, product launches, and campaigns as needed
✅ Stay current with trends and best practices in digital marketing to provide recommendations for adopting emerging technologies and tools
ASSUMPTION: This role requires a high level of attention to detail, strong project management and organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 2 years of experience in digital marketing
Required Skills:
- Proficient in content management systems (CMS) such as Adobe
- Strong analytical skills with the ability to interpret data and generate actionable insights
- Must be able to manage multiple priorities and work in a fast-paced environment
- Must possess a high level of attention to detail with strong project management and organizational skills
- Must have strong communications skills and be able to collaborate with internal and external agency partners
Preferred Skills:
- 5 - 7 years of experience in Digital Marketing
- Proficient with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Experience with Experience Manager (AEM) or Umbraco
- Experience with Smartsheet
- Experience editing and creating videos
ASSUMPTION: While the required experience level is 2 years, having 5-7 years of experience would be beneficial for this role due to the complexity and breadth of responsibilities.
💰 Compensation & Benefits
Salary Range: $86,000 - $110,000 USD per year
Benefits:
- Annual bonus program
- 401k company contribution with company match up to 6% as well as non-elective company contribution of 3 - 7% depending on age
- Starting at 4 weeks paid vacation
- 13+ calendar holidays
- 8 weeks paid parental leave
- Employee assistance program
- Comprehensive healthcare plans and wellness programs
- Onsite fitness (at some locations)
- Tuition assistance and volunteer paid time off
- Short-term and long-term disability plans
Working Hours: 40 hours per week, with a hybrid work arrangement (4 days in-office, 1 day remote)
ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for digital marketing specialists with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees
Founded: 1886 (as Daimler-Benz AG, merged with Chrysler in 1998 to form DaimlerChrysler, and later became Daimler Truck AG)
Company Description:
- Daimler Truck AG is a German multinational automotive corporation that produces trucks, buses, and vans
- The company is headquartered in Leinfelden-Echterdingen, Germany, and has operations in numerous countries worldwide
- Daimler Truck AG is a subsidiary of Daimler AG, which also includes the Mercedes-Benz Cars division
Company Specialties:
- Trucks
- Buses
- Transportation and Logistics
Company Website: Daimler Truck AG
ASSUMPTION: Daimler Truck AG is a large, multinational corporation with a significant presence in the automotive industry. This role may offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports to the Aftermarket Integrated Marketing team and collaborates with various internal business groups and external agencies
Work Arrangement: Hybrid (4 days in-office, 1 day remote)
Growth Opportunities:
- Potential to advance to a senior or management role within the digital marketing team
- Opportunities to work on international projects and gain global experience
- Chance to develop skills in emerging technologies and tools in the digital marketing field
ASSUMPTION: This role offers opportunities for career growth and skill development within the digital marketing field.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Fort Mill, SC, United States
Geographic Context:
- Fort Mill is a city located in South Carolina, United States
- The area has a humid subtropical climate with mild winters and hot, humid summers
- Fort Mill is part of the Charlotte metropolitan area and is located approximately 20 miles south of Charlotte, North Carolina
Work Schedule: 40 hours per week, with a hybrid work arrangement (4 days in-office, 1 day remote)
ASSUMPTION: The Fort Mill office is a corporate environment with a mix of on-site and remote work, providing opportunities for collaboration and independent work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and team members
- Final interview with the director of the Aftermarket Integrated Marketing team
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving skills
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare examples of digital marketing campaigns or projects you've worked on and the results you achieved
ATS Keywords: Digital Marketing, Customer Engagement, Website Development, SEO, Analytics, Project Management, Stakeholder Collaboration, Emerging Technologies
ASSUMPTION: The application process for this role is likely to be competitive, and demonstrating a strong understanding of digital marketing strategies and tools will be crucial for success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Experience Manager (AEM) or Umbraco
- Smartsheet
- Search engine optimization (SEO) tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in the listed tools and technologies is preferred but not always required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Respect
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have experience working with diverse teams and stakeholders to achieve common goals?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you have a strong customer focus and a passion for creating engaging digital experiences?
ASSUMPTION: Daimler Truck AG values a strong customer focus, responsibility, respect, and excellence in its employees. Candidates should be able to demonstrate these values in their application and interview.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Collaborating effectively with various internal business groups and external agencies
- Staying current with emerging technologies and trends in the digital marketing field
- Working in a hybrid environment, balancing on-site and remote work
ASSUMPTION: This role may present challenges in managing multiple priorities, collaborating with various stakeholders, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position offers a broader range of responsibilities and the opportunity to work with various business groups and external agencies
- Industry-specific context: The automotive industry is highly competitive and requires a strong understanding of customer behavior and market trends
- Career path comparison: This role offers opportunities for career growth within the digital marketing field and potential exposure to international projects
ASSUMPTION: This role offers a unique combination of responsibilities and growth opportunities compared to similar roles in other industries.
📝 Sample Projects
- Developing and implementing a new customer-initiated lead generation strategy for the Freightliner Trucks brand
- Collaborating with the Detroit Diesel engine division to optimize their website for search engines and improve user experience
- Working with the Thomas Built Buses team to create engaging content and improve the conversion rate of their website
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the digital marketing specialist role at Daimler Truck AG.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role collaborate with other business groups and external agencies?
- What are the most important qualities and skills for success in this role?
- What opportunities are there for professional development and growth within the digital marketing team?
- How does the hybrid work arrangement support the goals and objectives of this role?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and demonstrate their interest and preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marketing Specialist
- Tailor your resume to highlight relevant digital marketing experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of digital marketing campaigns or projects you've worked on and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
