Digital Marketing Specialist - Casino
Carnival Corporation
Full-time
On-site
Fort Lauderdale, Florida, United States
🌐 Digital Marketing
**📌 Core Information**
- **Job Title:** Digital Marketing Specialist - Casino
- **Company:** Carnival Corporation
- **Location:** Fort Lauderdale, Florida, United States
- **Job Type:** Full time
- **Category:** Travel Arrangements
- **Date Posted:** April 24, 2025
- **Experience Level:** 2-5 years
- **Remote Status:** On-site (Hybrid, 3 days in the office per week)
**🚀 Job Overview**
Key aspects of this role include:
- Developing, implementing, and managing digital marketing campaigns for casino products and services.
- Overseeing Adobe Journey Optimizer for specialized casino marketing campaigns.
- Coordinating and delivering campaign analytics for the digital campaigns executed by the casino department.
- Collaborating cross-functionally with various teams to ensure compliance with local regulations.
- Managing casino web component coordination and other digital marketing efforts.
*ASSUMPTION: This role requires a strong understanding of digital marketing strategies, analytics, content creation, SEO, SEM, email marketing, and paid media. The ideal candidate should be data-driven, creative, and capable of optimizing digital efforts across multiple platforms.*
**📋 Key Responsibilities**
- **Digital Strategy Development and Execution:** Create and execute digital marketing strategies to promote the company's casino products, services, and brand.
- **Content Management:** Develop and manage engaging content for digital marketing campaigns.
- **Cross-Functional Collaboration:** Work with various teams to ensure campaigns align with overall marketing strategies and comply with regulations.
- **Budget and Resource Management:** Manage campaign budgets and allocate resources effectively.
- **Data-Driven Insights and Analysis:** Analyze campaign performance data to optimize future efforts and provide insights to stakeholders.
- **Casino Web Component Coordination:** Oversee the casino web component to ensure accurate and up-to-date information.
- **Campaign Coordination and Execution:** Plan, coordinate, execute, and analyze casino A/B testing and other digital marketing efforts.
*ASSUMPTION: This role requires a strong attention to detail, acute numerical fluency, and the ability to manipulate complex data sets.*
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field.
- **Experience:** 3+ years of experience in digital marketing campaign management, with a focus on email marketing.
- **Required Skills:**
- Intermediate level proficiency in creating, developing, and executing digital marketing campaigns.
- Acute attention to detail and ability to parse, review, and assure accuracy in highly segmented marketing campaigns.
- Basic knowledge of databases, dataflow, and segmentation.
- Proficiency in Microsoft Office Word/Excel/PowerPoint.
- Experience with the Adobe Digital Marketing suite of products, specifically Adobe Journey Optimizer.
- Experience with Tableau, Microsoft PowerBI, Business Objects, or other analytical reporting products.
- SQL or data manipulation languages such as Python.
- Snowflake or similar relational databases.
- Web UI/UX understanding and languages (HTML).
- **Preferred Skills:**
- Experience in international marketing.
- Experience with casino or gaming industry-specific marketing.
*ASSUMPTION: Candidates should have a strong understanding of the travel, tourism, or hospitality industry, or a position providing direct customer service.*
**💰 Compensation & Benefits**
- **Salary Range:** $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the travel industry, located in Fort Lauderdale, FL)
- **Benefits:**
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- **Working Hours:** Full-time, 40 hours per week, with a hybrid work arrangement (3 days in the office per week). Beginning in 2027, employees will be required to work on-site at the new headquarters in Miami, FL.
*ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.*
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Travel Arrangements
- **Company Size:** 10,001+ employees
- **Founded:** Carnival Corporation & plc was founded in 1972 and is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships.
- **Company Description:**
- Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships.
- Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly half of the overall cruise market globally.
- In 2023, the company's talented and diverse workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to almost 13 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched.
- Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon.
- **Company Specialties:** Cruise vacations, travel arrangements, and destination management.
*ASSUMPTION: Carnival Corporation's size and global presence offer employees extensive growth opportunities and exposure to diverse markets and cultures.*
**📊 Role Analysis**
- **Career Level:** Mid-level to senior, with opportunities for growth and advancement within the digital marketing department and the broader organization.
- **Reporting Structure:** This role reports directly to the Senior Manager, Casino Marketing.
- **Work Arrangement:** Hybrid, with 3 days in the office per week (Tuesday - Thursday). Beginning in 2027, employees will be required to work on-site at the new headquarters in Miami, FL.
- **Growth Opportunities:**
- Advancement within the digital marketing department, such as a promotion to Senior Digital Marketing Specialist or Manager.
- Opportunities to work on international marketing campaigns and gain global experience.
- Potential to transition into other marketing roles or departments within the organization, such as brand marketing or customer experience.
*ASSUMPTION: This role offers a clear career path for growth and development within the digital marketing field and the broader cruise industry.*
**🌍 Location & Work Environment**
- **Office Type:** Hybrid, with a requirement to work on-site at the new headquarters in Miami, FL beginning in 2027.
- **Office Location(s):** Fort Lauderdale, FL (temporarily), and Miami, FL (permanently, starting in 2027).
- **Geographic Context:** Fort Lauderdale is located in South Florida, with a subtropical climate and a diverse population. It is known for its beaches, boating, and cultural attractions. Miami, located south of Fort Lauderdale, is the cultural, economic, and financial center of South Florida.
- **Work Schedule:** Full-time, with a flexible hybrid work arrangement (3 days in the office per week).
*ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, while the move to Miami in 2027 will provide employees with access to a vibrant, multicultural city with numerous amenities and attractions.*
**💼 Interview & Application Insights**
- **Typical Process:** Online application submission, phone or video screen, in-person interviews, and a final decision.
- **Key Assessment Areas:** Digital marketing skills, data analysis, attention to detail, communication, and cultural fit.
- **Application Tips:**
- Tailor your resume and cover letter to highlight your digital marketing skills, experience with relevant tools, and any casino or gaming industry-specific knowledge.
- Showcase your ability to analyze data and optimize campaigns based on performance metrics.
- Demonstrate your understanding of the cruise industry and Carnival Corporation's unique offerings.
*ASSUMPTION: Carnival Corporation values candidates who can demonstrate a strong understanding of digital marketing strategies, a data-driven approach, and a commitment to continuous learning and improvement.*
**🛠️ Tools & Technologies**
- Adobe Journey Optimizer
- Tableau or other analytical reporting products (e.g., Microsoft PowerBI, Business Objects)
- SQL or data manipulation languages such as Python
- Snowflake or similar relational databases
- Web UI/UX understanding and languages (HTML)
- Microsoft Office Word/Excel/PowerPoint
*ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role and will be assessed during the interview process.*
**👔 Cultural Fit Considerations**
- **Company Values:** Carnival Corporation's core values include "Safety, Responsibility, Respect, Integrity, and Fun."
- **Work Style:** Carnival Corporation values a collaborative, data-driven, and innovative work environment. Employees are encouraged to take initiative, be proactive, and continuously seek improvement.
- **Self-Assessment Questions:**
- How do you align with Carnival Corporation's core values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do you approach continuous learning and staying up-to-date with digital marketing trends and best practices?
*ASSUMPTION: Candidates who can demonstrate a strong fit with Carnival Corporation's values and work style will be more likely to succeed in this role and contribute to the company's overall success.*
**⚠️ Potential Challenges**
- Balancing the demands of multiple digital marketing campaigns and stakeholders.
- Ensuring compliance with local regulations and industry standards for casino marketing.
- Adapting to a hybrid work environment and maintaining effective communication with remote team members.
- Managing the transition to the new headquarters in Miami, FL in 2027.
*ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.*
**📈 Similar Roles Comparison**
- **Digital Marketing Manager - Casino** (Similar role at a different company): This role may have more strategic responsibilities and less day-to-day operational tasks. It may also require more experience and offer a higher salary.
- **Casino Marketing Specialist** (Similar role at Carnival Corporation): This role may focus more on on-site marketing efforts and less on digital campaigns. It may also require less experience with digital marketing tools and strategies.
- **Digital Marketing Specialist - Travel** (Similar role at a different company): This role may have similar responsibilities but focus on a broader range of travel products and services, rather than casino-specific offerings.
*ASSUMPTION: This role offers a unique blend of digital marketing and casino-specific responsibilities, providing a strong foundation for career growth within the digital marketing field and the broader cruise industry.*
**📝 Sample Projects**
- Developing and executing a targeted email marketing campaign to promote a new casino game or feature.
- Analyzing campaign performance data to optimize future efforts and provide insights to stakeholders.
- Coordinating with international partners to ensure compliance with local regulations for casino marketing campaigns.
- Managing the casino web component to ensure accurate and up-to-date information.
*ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.*
**❓ Key Questions to Ask During Interview**
- What are the most significant challenges facing the casino marketing department currently, and how does this role address them?
- How does this role collaborate with other marketing departments and teams within Carnival Corporation?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Carnival Corporation support work-life balance for employees in hybrid roles?
- What is the timeline for the transition to the new headquarters in Miami, FL, and how will this impact the role's responsibilities and work arrangement?
*ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to success in the position.*
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/10541).
- Tailor your resume and cover letter to highlight your digital marketing skills, experience with relevant tools, and any casino or gaming industry-specific knowledge.
- Prepare for the interview by researching Carnival Corporation's values, culture, and recent news, as well as brushing up on your digital marketing skills and knowledge of the cruise industry.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- **Job Title:** Digital Marketing Specialist - Casino
- **Company:** Carnival Corporation
- **Location:** Fort Lauderdale, Florida, United States
- **Job Type:** Full time
- **Category:** Travel Arrangements
- **Date Posted:** April 24, 2025
- **Experience Level:** 2-5 years
- **Remote Status:** On-site (Hybrid, 3 days in the office per week)
**🚀 Job Overview**
Key aspects of this role include:
- Developing, implementing, and managing digital marketing campaigns for casino products and services.
- Overseeing Adobe Journey Optimizer for specialized casino marketing campaigns.
- Coordinating and delivering campaign analytics for the digital campaigns executed by the casino department.
- Collaborating cross-functionally with various teams to ensure compliance with local regulations.
- Managing casino web component coordination and other digital marketing efforts.
*ASSUMPTION: This role requires a strong understanding of digital marketing strategies, analytics, content creation, SEO, SEM, email marketing, and paid media. The ideal candidate should be data-driven, creative, and capable of optimizing digital efforts across multiple platforms.*
**📋 Key Responsibilities**
- **Digital Strategy Development and Execution:** Create and execute digital marketing strategies to promote the company's casino products, services, and brand.
- **Content Management:** Develop and manage engaging content for digital marketing campaigns.
- **Cross-Functional Collaboration:** Work with various teams to ensure campaigns align with overall marketing strategies and comply with regulations.
- **Budget and Resource Management:** Manage campaign budgets and allocate resources effectively.
- **Data-Driven Insights and Analysis:** Analyze campaign performance data to optimize future efforts and provide insights to stakeholders.
- **Casino Web Component Coordination:** Oversee the casino web component to ensure accurate and up-to-date information.
- **Campaign Coordination and Execution:** Plan, coordinate, execute, and analyze casino A/B testing and other digital marketing efforts.
*ASSUMPTION: This role requires a strong attention to detail, acute numerical fluency, and the ability to manipulate complex data sets.*
**🎯 Required Qualifications**
- **Education:** Bachelor's degree in Marketing, Business, or a related field.
- **Experience:** 3+ years of experience in digital marketing campaign management, with a focus on email marketing.
- **Required Skills:**
- Intermediate level proficiency in creating, developing, and executing digital marketing campaigns.
- Acute attention to detail and ability to parse, review, and assure accuracy in highly segmented marketing campaigns.
- Basic knowledge of databases, dataflow, and segmentation.
- Proficiency in Microsoft Office Word/Excel/PowerPoint.
- Experience with the Adobe Digital Marketing suite of products, specifically Adobe Journey Optimizer.
- Experience with Tableau, Microsoft PowerBI, Business Objects, or other analytical reporting products.
- SQL or data manipulation languages such as Python.
- Snowflake or similar relational databases.
- Web UI/UX understanding and languages (HTML).
- **Preferred Skills:**
- Experience in international marketing.
- Experience with casino or gaming industry-specific marketing.
*ASSUMPTION: Candidates should have a strong understanding of the travel, tourism, or hospitality industry, or a position providing direct customer service.*
**💰 Compensation & Benefits**
- **Salary Range:** $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the travel industry, located in Fort Lauderdale, FL)
- **Benefits:**
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
- **Working Hours:** Full-time, 40 hours per week, with a hybrid work arrangement (3 days in the office per week). Beginning in 2027, employees will be required to work on-site at the new headquarters in Miami, FL.
*ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.*
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Travel Arrangements
- **Company Size:** 10,001+ employees
- **Founded:** Carnival Corporation & plc was founded in 1972 and is the largest global cruise company, with a portfolio of world-class cruise lines and a fleet of over 90 ships.
- **Company Description:**
- Carnival Corporation & plc (NYSE: CCL; NYSE: CUK) is the largest global cruise company and among the largest leisure travel companies, with a portfolio of world-class cruise lines and a fleet of over 90 ships.
- Together its cruise lines – including AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn – visit more than 800 ports around the world and account for nearly half of the overall cruise market globally.
- In 2023, the company's talented and diverse workforce of over 160,000 team members from 150 countries delivered unforgettable happiness to almost 13 million guests by providing extraordinary cruise vacations, while honoring the integrity of every ocean sailed, place visited, and life touched.
- Carnival Corporation owns and operates eight destinations globally, designed exclusively for guests of the company’s cruise lines, as well as Holland America Princess Alaska Tours, the leading tour company in Alaska and the Canadian Yukon.
- **Company Specialties:** Cruise vacations, travel arrangements, and destination management.
*ASSUMPTION: Carnival Corporation's size and global presence offer employees extensive growth opportunities and exposure to diverse markets and cultures.*
**📊 Role Analysis**
- **Career Level:** Mid-level to senior, with opportunities for growth and advancement within the digital marketing department and the broader organization.
- **Reporting Structure:** This role reports directly to the Senior Manager, Casino Marketing.
- **Work Arrangement:** Hybrid, with 3 days in the office per week (Tuesday - Thursday). Beginning in 2027, employees will be required to work on-site at the new headquarters in Miami, FL.
- **Growth Opportunities:**
- Advancement within the digital marketing department, such as a promotion to Senior Digital Marketing Specialist or Manager.
- Opportunities to work on international marketing campaigns and gain global experience.
- Potential to transition into other marketing roles or departments within the organization, such as brand marketing or customer experience.
*ASSUMPTION: This role offers a clear career path for growth and development within the digital marketing field and the broader cruise industry.*
**🌍 Location & Work Environment**
- **Office Type:** Hybrid, with a requirement to work on-site at the new headquarters in Miami, FL beginning in 2027.
- **Office Location(s):** Fort Lauderdale, FL (temporarily), and Miami, FL (permanently, starting in 2027).
- **Geographic Context:** Fort Lauderdale is located in South Florida, with a subtropical climate and a diverse population. It is known for its beaches, boating, and cultural attractions. Miami, located south of Fort Lauderdale, is the cultural, economic, and financial center of South Florida.
- **Work Schedule:** Full-time, with a flexible hybrid work arrangement (3 days in the office per week).
*ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, while the move to Miami in 2027 will provide employees with access to a vibrant, multicultural city with numerous amenities and attractions.*
**💼 Interview & Application Insights**
- **Typical Process:** Online application submission, phone or video screen, in-person interviews, and a final decision.
- **Key Assessment Areas:** Digital marketing skills, data analysis, attention to detail, communication, and cultural fit.
- **Application Tips:**
- Tailor your resume and cover letter to highlight your digital marketing skills, experience with relevant tools, and any casino or gaming industry-specific knowledge.
- Showcase your ability to analyze data and optimize campaigns based on performance metrics.
- Demonstrate your understanding of the cruise industry and Carnival Corporation's unique offerings.
*ASSUMPTION: Carnival Corporation values candidates who can demonstrate a strong understanding of digital marketing strategies, a data-driven approach, and a commitment to continuous learning and improvement.*
**🛠️ Tools & Technologies**
- Adobe Journey Optimizer
- Tableau or other analytical reporting products (e.g., Microsoft PowerBI, Business Objects)
- SQL or data manipulation languages such as Python
- Snowflake or similar relational databases
- Web UI/UX understanding and languages (HTML)
- Microsoft Office Word/Excel/PowerPoint
*ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role and will be assessed during the interview process.*
**👔 Cultural Fit Considerations**
- **Company Values:** Carnival Corporation's core values include "Safety, Responsibility, Respect, Integrity, and Fun."
- **Work Style:** Carnival Corporation values a collaborative, data-driven, and innovative work environment. Employees are encouraged to take initiative, be proactive, and continuously seek improvement.
- **Self-Assessment Questions:**
- How do you align with Carnival Corporation's core values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do you approach continuous learning and staying up-to-date with digital marketing trends and best practices?
*ASSUMPTION: Candidates who can demonstrate a strong fit with Carnival Corporation's values and work style will be more likely to succeed in this role and contribute to the company's overall success.*
**⚠️ Potential Challenges**
- Balancing the demands of multiple digital marketing campaigns and stakeholders.
- Ensuring compliance with local regulations and industry standards for casino marketing.
- Adapting to a hybrid work environment and maintaining effective communication with remote team members.
- Managing the transition to the new headquarters in Miami, FL in 2027.
*ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement.*
**📈 Similar Roles Comparison**
- **Digital Marketing Manager - Casino** (Similar role at a different company): This role may have more strategic responsibilities and less day-to-day operational tasks. It may also require more experience and offer a higher salary.
- **Casino Marketing Specialist** (Similar role at Carnival Corporation): This role may focus more on on-site marketing efforts and less on digital campaigns. It may also require less experience with digital marketing tools and strategies.
- **Digital Marketing Specialist - Travel** (Similar role at a different company): This role may have similar responsibilities but focus on a broader range of travel products and services, rather than casino-specific offerings.
*ASSUMPTION: This role offers a unique blend of digital marketing and casino-specific responsibilities, providing a strong foundation for career growth within the digital marketing field and the broader cruise industry.*
**📝 Sample Projects**
- Developing and executing a targeted email marketing campaign to promote a new casino game or feature.
- Analyzing campaign performance data to optimize future efforts and provide insights to stakeholders.
- Coordinating with international partners to ensure compliance with local regulations for casino marketing campaigns.
- Managing the casino web component to ensure accurate and up-to-date information.
*ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for success in this role.*
**❓ Key Questions to Ask During Interview**
- What are the most significant challenges facing the casino marketing department currently, and how does this role address them?
- How does this role collaborate with other marketing departments and teams within Carnival Corporation?
- What opportunities are there for professional development and growth within this role and the broader organization?
- How does Carnival Corporation support work-life balance for employees in hybrid roles?
- What is the timeline for the transition to the new headquarters in Miami, FL, and how will this impact the role's responsibilities and work arrangement?
*ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to success in the position.*
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CORP/job/10541).
- Tailor your resume and cover letter to highlight your digital marketing skills, experience with relevant tools, and any casino or gaming industry-specific knowledge.
- Prepare for the interview by researching Carnival Corporation's values, culture, and recent news, as well as brushing up on your digital marketing skills and knowledge of the cruise industry.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.