Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: GoodData

🔹 Location: Brno, Czech Republic

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing lead generation and brand awareness online campaigns
• Optimizing campaigns across various digital advertising platforms
• Managing the full email marketing agenda in HubSpot
• Collaborating with other teams to create and test messaging
• Defining requirements for landing pages and setting up reporting processes

ASSUMPTION: This role requires a strong background in B2B digital marketing, with a focus on lead generation and campaign optimization. The ideal candidate will have experience managing campaigns across multiple channels and working with various digital advertising platforms.

📋 Key Responsibilities

✅ Manage GoodData’s lead generation and brand awareness online campaigns, ensuring all activities align with our overall marketing strategy.

✅ Work independently throughout the entire process – from designing the optimal campaign mix to defining the targeting and executing campaigns in various digital advertising platforms (primarily Google Ads and LinkedIn).

✅ Continuously check and optimize the campaigns’ targeting, bidding, and creatives to improve results and lead quality.

✅ Work on global campaigns with interesting budgets, giving you the space to experiment and test new ideas.

✅ Manage the full email marketing agenda in HubSpot – including content creation, audience segmentation, A/B testing, automation workflows, and performance tracking.

✅ Create and test various messaging, and prepare clear requirements for the design team to produce campaign assets.

✅ Define requirements for landing pages, whether creating new ones or improving existing ones.

✅ Set up a reporting process and regularly share campaign outcomes.

✅ Collaborate with other teams – predominantly product marketing, content, and SEO.

✅ Benefit from the support of a skilled, professional marketing team and gain exposure to other digital areas like brand development and broader campaign strategy.

ASSUMPTION: The responsibilities listed above are essential for the successful execution of this role. The ideal candidate will have experience in managing B2B digital marketing campaigns and be comfortable working independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven work experience of 5+ years as a digital marketing specialist in the B2B segment, ideally in the SaaS sector

Required Skills:

• Hands-on experience managing PPC campaigns, with at least intermediate skills in Google Ads and Google Analytics
• Strong understanding of various online marketing channels and their unique characteristics
• Proactive, self-driven mindset – not afraid to try new things and test new approaches
• Passion for marketing, with a track record of independent execution and strategic thinking
• Solid understanding of SEO basics

Preferred Skills:

• Experience with email campaign strategy and execution (e.g., HubSpot)
• Interest in emerging trends and innovations in digital marketing, including new ways to leverage AI for online marketing

ASSUMPTION: The required qualifications listed above are essential for the successful execution of this role. The ideal candidate will have a strong background in B2B digital marketing and be comfortable working independently.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between 70,000 - 100,000 CZK per year, based on industry standards for a digital marketing specialist with 5-10 years of experience in the Czech Republic.

Benefits:

• Competitive salary and benefits package
• Flexible work arrangement (Hybrid)
• Opportunity to work with a professional and collaborative marketing team
• Exposure to other digital areas like brand development and broader campaign strategy

Working Hours: Full-time, with a flexible work schedule that allows for a healthy work-life balance

ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist with the required experience level in the Czech Republic. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on cloud-based analytics platforms

Company Size: Medium (201-500 employees), which means the company is large enough to offer stability and resources but still small enough for employees to have a significant impact

Founded: 2007, with headquarters in San Francisco, California, and offices in Brno, Czech Republic

Company Description:

• GoodData is a cloud-based analytics platform enabling employees, customers, and partners to interpret data consistently
• The platform offers an end-to-end pipeline, self-service analytics, low-code/no-code interfaces, embeddable data visualization, and seamless application integration
• GoodData is used by over 140,000 of the world’s top companies and 3.2 million users to drive meaningful change and achieve more through data

Company Specialties:

• Business Intelligence
• SaaS
• Web Service
• Analytics
• Cloud
• Data
• ETL
• Data Products
• Data Visualization
• Dashboards
• Big Data Monetization
• Monetizing Data
• Data Distribution
• Analytics Distribution
• One-to-Many Analytics
• Embedded Analytics
• AI
• Composable Analytics
• and Analytics Lake

Company Website: https://www.gooddata.com

ASSUMPTION: GoodData is a well-established company in the cloud-based analytics platform industry, with a strong focus on providing consistent and reliable data interpretation for its users. The company's size and specialties indicate that it offers a range of opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level, with the opportunity for growth and development within the marketing team

Reporting Structure: The Digital Marketing Specialist will report directly to the Demand Generation Manager and work closely with other marketing teams, including product marketing, content, and SEO

Work Arrangement: Hybrid, with a flexible work schedule that allows for a healthy work-life balance

Growth Opportunities:

• Exposure to other digital areas like brand development and broader campaign strategy
• Opportunity to work on global campaigns with interesting budgets
• Potential to grow within the marketing team or explore other areas of the business

ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity for professional growth and development within the marketing team. The ideal candidate will be proactive, self-driven, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work schedule that allows for a combination of on-site and remote work

Office Location(s): Brno, Czech Republic

Geographic Context:

• Brno is the second-largest city in the Czech Republic, with a population of approximately 400,000 people
• The city is known for its rich history, vibrant culture, and high quality of life
• Brno is home to several major tech companies and offers numerous opportunities for professional growth and development

Work Schedule: Full-time, with a flexible work schedule that allows for a healthy work-life balance

ASSUMPTION: The hybrid work arrangement and flexible work schedule offered by GoodData provide employees with the opportunity to balance their professional and personal lives effectively. The location in Brno, Czech Republic, offers a high quality of life and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Digital marketing expertise and experience
• Campaign management and optimization skills
• Proactive and self-driven mindset
• Strong communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Be prepared to discuss your experience with PPC campaigns, Google Ads, and Google Analytics
• Demonstrate your understanding of various online marketing channels and their unique characteristics
• Showcase your proactive and self-driven mindset by providing examples of initiatives you've taken in previous roles

ATS Keywords: Digital Marketing, Lead Generation, PPC Campaigns, Google Ads, Google Analytics, Email Marketing, A/B Testing, SEO, Brand Development, Campaign Optimization, Marketing Strategy

ASSUMPTION: The application process for the Digital Marketing Specialist role at GoodData is designed to assess the candidate's digital marketing expertise, experience, and fit with the company's culture and values. The ideal candidate will have a strong background in B2B digital marketing and be comfortable working independently.

🛠️ Tools & Technologies

• Google Ads
• Google Analytics
• HubSpot
• LinkedIn Ads
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed above are commonly used in digital marketing roles and are essential for the successful execution of the Digital Marketing Specialist role at GoodData.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Proactive and self-driven
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have experience managing PPC campaigns, with at least intermediate skills in Google Ads and Google Analytics?
• Are you comfortable working independently and taking initiative to optimize campaigns and improve results?
• Do you have a strong understanding of various online marketing channels and their unique characteristics?
• Are you passionate about marketing and eager to take on new challenges and responsibilities?
• Do you have experience with email campaign strategy and execution (e.g., HubSpot)?

ASSUMPTION: The company values and work style listed above are essential for a successful cultural fit with GoodData. The ideal candidate will be proactive, self-driven, data-driven, and collaborative, with a strong understanding of various online marketing channels and their unique characteristics.

⚠️ Potential Challenges

• Managing global campaigns with interesting budgets may require long hours and tight deadlines
• Working with a professional and collaborative marketing team may require strong communication and collaboration skills
• The hybrid work arrangement may require occasional on-site work, which may not be suitable for candidates who prefer fully remote work
• The competitive salary and benefits package may come with high expectations and performance standards

ASSUMPTION: The potential challenges listed above are inherent in the Digital Marketing Specialist role at GoodData. The ideal candidate will be proactive, self-driven, and comfortable working in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position offers a unique opportunity to work on global campaigns with interesting budgets and gain exposure to other digital areas like brand development and broader campaign strategy
• In the B2B SaaS industry, this role is competitive with other digital marketing specialist positions, with a similar salary range and benefits package
• Career-wise, this role offers a clear path for professional growth and development within the marketing team or exploration of other areas of the business

ASSUMPTION: The comparison points listed above highlight the unique opportunities and challenges of the Digital Marketing Specialist role at GoodData. The ideal candidate will be proactive, self-driven, and eager to take on new challenges and responsibilities.

📝 Sample Projects

• Managing a global PPC campaign for a new product launch, with a budget of $50,000 and a target of generating 1,000 qualified leads
• Optimizing an email marketing campaign for a webinar series, with a target open rate of 20% and a click-through rate of 5%
• Creating and testing various messaging for a brand awareness campaign on LinkedIn, with a target of increasing brand sentiment by 10% among key decision-makers

ASSUMPTION: The sample projects listed above are designed to illustrate the types of campaigns and initiatives the Digital Marketing Specialist may be responsible for at GoodData. The ideal candidate will have experience in managing B2B digital marketing campaigns and be comfortable working independently.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within the marketing team or other areas of the business?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the team, and the company's culture and values. The ideal candidate will be proactive, self-driven, and eager to take on new challenges and responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Prepare examples of your previous campaign management and optimization work
• Prepare for a phone or video call interview with the hiring manager, followed by an on-site or virtual interview with the marketing team and a final interview with the Head of Marketing
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.