📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: RhythmQ
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and developing marketing strategies for RhythmQ and its customers
- Creating and managing digital content, including articles, landing pages, and social media posts
- Optimizing PPC and online ad spend, as well as deploying digital media campaigns
- Measuring and reporting campaign performance, KPIs, and providing insights and recommendations
- Collaborating with sales teams to identify growth opportunities and supporting the sales process
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and the ability to create compelling content. Experience with PPC, social media, email marketing, and CRM systems is essential.
📋 Key Responsibilities
✅ Manage and optimize PPC and online ad spend across various platforms
✅ Deploy digital media campaigns to drive sales and awareness
✅ Develop and write compelling content for website articles, landing pages, and social media platforms
✅ Collaborate on and contribute to the design and execution of digital creatives
✅ Measure and report performance of all digital marketing campaigns, KPIs, and provide insights & recommendations
✅ Assist in the account-based marketing strategy and growth of RhythmQ
✅ Provide input and support with advanced knowledge in Customer Relationship Management systems
✅ Implement technical customizations, including conversion tracking, SEO, and other automations
✅ Work with sales teams to identify growth opportunities and support the sales process
ASSUMPTION: This role requires strong analytical skills, creativity, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on PPC, social media, email marketing, and CRM systems
Required Skills:
- Proven experience in digital marketing, with a strong understanding of PPC, SEO, and social media marketing
- Excellent written and verbal communication skills
- Strong analytical skills and data-driven mindset
- Ability to work independently and in a team environment
- Proficiency in CRM systems, such as HubSpot or Active Campaign
Preferred Skills:
- Experience with Google Ads and other advertising platforms
- Familiarity with marketing automation tools
- Knowledge of HTML, CSS, and JavaScript
ASSUMPTION: Candidates with experience in the awards management or information services industry may have an advantage.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for a mid-level digital marketing role in Mississauga)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in Mississauga. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services - RhythmQ specializes in online awards management and digital marketing
Company Size: Small (11-50 employees) - RhythmQ offers a collaborative and agile work environment
Founded: 2008 - RhythmQ has over a decade of experience in the awards management industry
Company Description:
- RhythmQ is the creator and provider of the RQ Platform, a software-as-a-service offering a range of solutions to simplify and optimize the application and review lifecycle
- The company is committed to empowering organizations to effectively manage their awards and recognition programs
- RhythmQ serves educational institutions, associations, government agencies, and corporate entities
Company Specialties:
- Online Awards Management
- Digital Marketing
Company Website: rqawards.com
ASSUMPTION: RhythmQ's focus on online awards management and digital marketing makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: Mid-level - This role requires 2-5 years of experience in digital marketing
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager
Work Arrangement: On-site, with flexible hours and the option to work remotely
Growth Opportunities:
- Potential advancement to Senior Digital Marketing Specialist or Marketing Manager roles
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a growing, agile company
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA), offering a diverse range of cultural, recreational, and dining options
- The city is well-connected by public transportation, highways, and is close to Toronto Pearson International Airport
- Mississauga has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work remotely
ASSUMPTION: Mississauga offers a diverse and vibrant work environment, with easy access to urban amenities and a reasonable cost of living compared to downtown Toronto.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-depth behavioral and technical interview
- Final interview with the Marketing Manager or another senior team member
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with RhythmQ's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've worked on and the results you achieved
- Research RhythmQ and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Digital Marketing, PPC, SEO, Social Media, Email Marketing, CRM, Marketing Automation, HTML, CSS, JavaScript, Google Ads, Marketing Campaigns, Customer Engagement
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their digital marketing experience and skills, as well as their ability to work independently and in a team environment.
🛠️ Tools & Technologies
- Google Ads
- HubSpot or Active Campaign
- Social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and in a team setting?
- Do you have a strong customer focus and a results-driven mindset?
- Are you open to learning and adapting to new tools and technologies?
ASSUMPTION: Candidates should assess their fit with RhythmQ's values and work style, as well as their ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Keeping up with the latest digital marketing trends and best practices
- Working with tight deadlines and competing priorities
- Adapting to a fast-paced, agile work environment
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work in a fast-paced environment, and keep up with the latest digital marketing trends.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. Marketing Coordinator: The Digital Marketing Specialist role requires more strategic thinking, campaign management, and analytical skills, while the Marketing Coordinator role focuses more on tactical execution and administrative tasks
- Digital Marketing Specialist vs. SEO Specialist: The Digital Marketing Specialist role is broader in scope, covering various marketing channels, while the SEO Specialist role focuses specifically on search engine optimization
- Digital Marketing Specialist vs. Social Media Manager: The Digital Marketing Specialist role involves managing multiple marketing channels, while the Social Media Manager role focuses specifically on social media platforms and content creation
ASSUMPTION: Applicants should consider the differences between similar roles and choose the one that best aligns with their skills, experience, and career goals.
📝 Sample Projects
- Developing and executing a PPC campaign to increase sales for an e-commerce client
- Creating and managing a social media campaign to raise brand awareness for a B2B company
- Optimizing email marketing campaigns to improve open rates and click-through rates for a non-profit organization
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant digital marketing projects and the results they achieved.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how does this role address them?
- How does RhythmQ support the professional development and growth of its employees?
- What is the team's approach to collaboration and communication, both internally and with clients?
- How does RhythmQ measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's long-term vision for the marketing team and this role?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the digital marketing landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've worked on and the results you achieved
- Research RhythmQ and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
