Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: MSD

🔹 Location: Bucharest, Romania

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Spearheading digital marketing strategy for assigned Business Unit
• Generating and executing a comprehensive digital acceleration plan
• Collaborating with various stakeholders to enhance customer experiences and engagement
• Continuously monitoring performance metrics and optimizing strategies
• Integrating digital journey into the overarching omnichannel marketing strategy

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Lead development and implementation of the digital customer journey for healthcare professionals, ensuring full integration with the omnichannel strategy of the assigned franchise.

✅ Drive and support transformative projects that engage both existing and new customers, aligning with the strategic goals of the business unit.

✅ Analyze existing customer data to gain insights into expectations and segments, identifying key opportunities for enhancing our digital marketing strategies.

✅ Partner with Brand Managers, Business Unit Directors, Sales Managers, and medical representatives to develop a comprehensive client-oriented omnichannel marketing plan that adheres to brand strategy and regulatory guidelines.

✅ Initiate and oversee marketing programs that directly address customer needs, thereby enhancing overall satisfaction.

✅ Develop and implement a comprehensive digital acceleration strategy focused on advanced digital solutions and capabilities that enhance organizational processes and drive sustainable growth.

✅ Identify and implement new digital tools and technologies to enhance marketing effectiveness and operational efficiency.

✅ Enhance team literacy on digital interactions to improve engagement and collaboration, ensuring effective use of digital tools across the team.

✅ Ensure the omnichannel marketing strategy is embedded within the core activities of Brand Managers and medical representatives, providing ongoing support for implementation.

✅ Effectively articulate the objectives and outcomes of implemented campaigns to internal stakeholders, showcasing strong presentation skills during engagements with above-country stakeholders and facilitating best practice sharing in virtual community calls.

✅ Manage relationships with internal technical and creative teams, coordinating with Brand Managers to launch and optimize various marketing capabilities.

✅ Collaborate with digital agencies to ensure the successful implementation of campaigns, leveraging their expertise to enhance execution and drive impactful results.

✅ Analyze and report on the qualitative and quantitative impacts of omnichannel marketing initiatives, supporting data-driven decision-making.

✅ Organize and present performance results in a clear, actionable dashboard format for internal stakeholders.

✅ Motivate product teams to assess and analyze the effectiveness of various campaigns, cultivating a culture of continuous improvement driven by data-driven insights.

✅ Stay updated with trends in omnichannel marketing and competitive practices within the healthcare sector.

✅ Maintain a solid understanding of market dynamics related to promoted products and competitive landscape.

✅ Represent the company at external events (exhibitions and conferences) focused on innovative technologies and marketing strategies to develop best-in-class digital marketing approaches.

ASSUMPTION: This role requires a high level of initiative, strong analytical skills, and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Minimum of 5 years of experience in digital marketing, multichannel marketing, or omnichannel marketing, with a preference for experience in the pharmaceutical industry.

Required Skills:

• Proven experience in digital marketing, with a strong focus on strategy and execution
• Strong analytical skills, with a proven ability to analyze data and draw insights
• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint
• Fluency in English; additional languages are a plus
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
• Proven ability to work effectively in a matrix organization and collaborate with cross-functional teams
• Strong problem-solving skills, with the ability to address complex challenges and find innovative solutions

Preferred Skills:

• Previous experience with data analytics dashboards
• Experience with digital marketing platforms such as WordPress, GA4, Veeva Promo Mats, Veeva CRM, or Salesforce
• Knowledge of the pharmaceutical industry and its regulatory environment

ASSUMPTION: Candidates with experience in the pharmaceutical industry and a strong background in digital marketing strategy and execution will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €50,000 and €70,000 per year, based on industry standards for a mid-senior level digital marketing role in Romania. This estimate takes into account the company's size and the experience level required for the position.

Benefits:

• Health insurance and retirement plans
• Employee assistance programs
• Tuition assistance and professional development opportunities
• Generous vacation and leave policies
• On-site fitness and wellness facilities

Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement (25% remote work).

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The benefits listed are based on industry-standard benefits for a company of this size and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing important medicines and vaccines to save and improve lives around the world. The company is a leader in research-intensive biopharmaceuticals and has a significant global presence.

Company Size: MSD is a large, multinational corporation with over 10,000 employees worldwide. This size allows for significant resources and opportunities for career growth and development.

Founded: MSD was founded in 1891 and has a rich history of innovation and scientific discovery in the pharmaceutical industry.

Company Description:

• MSD is unified around its purpose: to use the power of leading-edge science to save and improve lives around the world.
• The company is committed to bringing hope to humanity through the development of important medicines and vaccines.
• MSD fosters a diverse and inclusive global workforce and operates responsibly every day to enable a safe, sustainable, and healthy future for all people and communities.

Company Specialties:

• Pharmaceutical manufacturing
• Research and development
• Global healthcare
• Biopharmaceuticals

Company Website: www.msd.com

ASSUMPTION: Working for MSD offers the opportunity to be part of a global leader in the pharmaceutical industry, with a strong commitment to innovation, sustainability, and social responsibility.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in digital marketing and strategy.

Reporting Structure: The Digital Marketing Specialist reports to the Digital and Transformation Lead within the Digital, Data, and Operations department. This role operates in a matrix organization, with close collaboration with various stakeholders across the business.

Work Arrangement: This role has a hybrid work arrangement, with 25% remote work and the remainder on-site at the company's offices in Bucharest, Romania.

Growth Opportunities:

• Progression to a senior or management role within the digital marketing function
• Expansion into other areas of marketing or related fields, such as brand management or product development
• Opportunities to work on global projects and gain international experience
• Access to professional development and training programs to enhance skills and advance career growth

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: MSD's offices in Bucharest, Romania, are modern and well-equipped, providing a collaborative and innovative work environment.

Office Location(s): The company's offices are located in the northern part of Bucharest, close to major transportation links and amenities.

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of over 1.8 million people.
• The city is known for its rich history, vibrant culture, and diverse architectural styles.
• Bucharest offers a high quality of life, with a wide range of entertainment, dining, and recreational options.

Work Schedule: The work schedule for this role is Monday to Friday, with flexible hours based on the hybrid work arrangement.

ASSUMPTION: Working in Bucharest offers a dynamic and multicultural work environment, with easy access to a wide range of amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing strategy and execution
• Analytical skills and data-driven decision-making
• Presentation and communication skills
• Problem-solving and critical thinking
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interview questions by researching common digital marketing scenarios and challenges
• Showcase your understanding of the pharmaceutical industry and its regulatory environment
• Demonstrate your ability to work effectively in a matrix organization and collaborate with cross-functional teams

ATS Keywords: Digital Marketing, Strategy, Execution, Analytics, Data-Driven, Collaboration, Cross-Functional, Problem-Solving, Pharmaceutical Industry, Regulatory Environment, Matrix Organization

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their skills and experience in digital marketing strategy and execution.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Digital marketing platforms (WordPress, GA4, Veeva Promo Mats, Veeva CRM, Salesforce)
• Data analytics tools and dashboards
• Project management software (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be proficient in the tools and technologies listed and be prepared to learn new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: MSD is committed to pushing the boundaries of scientific discovery to improve patient outcomes
• Quality: The company is dedicated to maintaining the highest standards of quality and safety in its products and operations
• Respect: MSD values the diversity of its employees and the communities it serves, fostering an inclusive and collaborative work environment
• Integrity: The company is committed to acting with honesty, transparency, and accountability in all its activities

Work Style:

• MSD values a dynamic and agile work environment, with a focus on collaboration, innovation, and continuous learning
• The company encourages a healthy work-life balance and provides flexible work arrangements to support employee well-being
• MSD fosters a culture of open communication and active feedback, with a strong emphasis on employee engagement and development

Self-Assessment Questions:

• How do your personal values align with MSD's company values, particularly in the areas of innovation, quality, respect, and integrity?
• How do you approach collaboration and teamwork in a matrix organization, and how have you successfully navigated such structures in previous roles?
• How do you balance the need for strategic thinking and long-term planning with the ability to execute and adapt to changing priorities in a dynamic work environment?

ASSUMPTION: Candidates should carefully consider their fit with MSD's company values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.

⚠️ Potential Challenges

• The role requires a high level of initiative and self-motivation, with the ability to work independently and manage multiple projects simultaneously
• The pharmaceutical industry is subject to complex regulatory environments and strict compliance requirements, which can present unique challenges for digital marketing efforts
• The role may require occasional travel to attend industry events, conferences, or meetings with external stakeholders
• The hybrid work arrangement may present challenges in maintaining effective communication and collaboration with on-site colleagues

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and sometimes demanding work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on digital marketing strategy and execution within the pharmaceutical industry, with a strong emphasis on data-driven decision-making and cross-functional collaboration
• The pharmaceutical industry is subject to unique regulatory requirements and competitive dynamics, which can impact digital marketing strategies and tactics
• Career progression in this role may involve expanding into other areas of marketing or related fields, such as brand management or product development, rather than moving into management or leadership roles within digital marketing

ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to demonstrate their understanding of the pharmaceutical industry and its regulatory environment.

📝 Sample Projects

• Developing and executing a comprehensive digital acceleration plan for a new product launch, including the integration of digital channels into the overall marketing strategy
• Analyzing customer data to identify key opportunities for enhancing digital marketing strategies and improving customer satisfaction
• Collaborating with cross-functional teams to launch and optimize a new digital campaign, driving measurable results and exceeding performance targets

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and demonstrate their ability to apply their skills and knowledge to real-world scenarios.

❓ Key Questions to Ask During Interview

• Can you describe the current digital marketing landscape within the assigned Business Unit, and how this role will contribute to its evolution?
• How does the company support the professional development and growth of its digital marketing team members?
• Can you provide an example of a successful digital marketing campaign that the company has executed, and what key lessons were learned from that experience?
• How does the company approach the integration of digital marketing strategies with the overall brand and customer experience?
• What are the most significant challenges facing the digital marketing function within the company, and how is the organization addressing these issues?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and the company's digital marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interview questions by researching common digital marketing scenarios and challenges
• Showcase your understanding of the pharmaceutical industry and its regulatory environment
• Demonstrate your ability to work effectively in a matrix organization and collaborate with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.