🔹 Job Title: Digital Marketing Specialist
🔹 Company: Continental
🔹 Location: Datchet, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in office, 2 days working from home)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of digital marketing, content creation, and campaign management. The ideal candidate will have experience in B2B and B2C digital marketing and be comfortable working with various marketing technologies and platforms.
✅ Developing and delivering digital B2C strategy for all brands
✅ Utilizing brand assets to create, improve, and maintain valuable and engaging content
✅ Improving brand image, engagement, and conversion in line with marketing objectives
✅ Collaborating with cross-functional teams to ensure consistency and integrated approach
✅ Managing agency relationships and ensuring technologies and platforms meet departments' needs
✅ Monitoring and optimizing digital campaigns using data-driven insights
✅ Creating digital content campaigns to support traditional marketing campaigns
✅ Implementing SEO and SEA strategy
✅ Supporting the team in the development of industry-leading digital marketing initiatives
✅ Regular reporting on competitor Digital Marketing activities and providing recommendations
✅ Identifying, implementing, and managing marketing automation solutions
✅ Delivering reports and building dashboards based on key figures to support marketing team and business stakeholders
✅ Overseeing the selection, implementation, and maintenance of locally used marketing platforms and tools
✅ Responsible for the maintenance, UX, and performance of the UK and Ireland digital platforms
✅ Providing training and support on using marketing technologies and platforms effectively
✅ Developing standards, systems, and best practices for content creation, distribution, maintenance, content retrieval, and content repurposing
✅ Managing agency relationships with local technology vendors, service providers, and internal stakeholders
✅ Ensuring Digital Marketing plans are fed into the internal communication process for marketing activities
✅ Working closely across all UK Marketing Teams & TCS to ensure consistency and integrated approach
✅ Monitoring costs and working within budget
✅ Sourcing, retention, and management of external agencies, including briefing, contract management, steering, service level measurement
✅ Monitoring and tracking of all digital marketing activities and platforms against defined KPIs
✅ Following Continental's Code of Conduct, Compliance policies, and operating in accordance with the 8th EU Directive
✅ Ensuring that all marketing technologies and platforms comply with relevant laws, regulations, data privacy, security, and accessibility
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively. The ideal candidate will have experience in digital marketing, campaign management, and data analysis.
Education: Ideally hold a professional qualification or degree in marketing or a related field
Experience: 2-5 years of experience in digital marketing activities for B2B and B2C platforms
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, with experience in B2B and B2C platforms. They should be comfortable working with data-driven insights and have experience in campaign management and content creation.
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the United Kingdom)
Benefits:
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the United Kingdom. The actual salary may vary depending on the candidate's qualifications, experience, and the company's internal policies.
Industry: Continental is a global automotive supplier and tire manufacturer, operating in the motor vehicle manufacturing industry
Company Size: Continental is a large corporation with over 200,000 employees worldwide, providing a structured and established work environment
Founded: Continental was founded in 1871 and has since grown to become a global leader in its industry
Company Description:
Company Specialties:
Company Website: www.continental-careers.com
ASSUMPTION: Continental is a well-established company with a strong global presence and a reputation for innovation and quality in its industry. Working for Continental offers the opportunity to gain experience in a large, multinational corporation and contribute to cutting-edge projects in the automotive and tire manufacturing sectors.
Career Level: This role is at the specialist level, requiring a high level of expertise in digital marketing and campaign management
Reporting Structure: The Digital Marketing Specialist will report directly to the Digital Marketing Manager and work closely with other marketing teams and stakeholders
Work Arrangement: This role is a hybrid position, with 3 days in the office and 2 days working from home
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the marketing department. The hybrid work arrangement provides flexibility and work-life balance while still allowing for close collaboration with colleagues and stakeholders.
Office Type: Continental's office in Datchet, United Kingdom, is a modern, professional environment with a mix of open-plan and private workspaces
Office Location(s): Riding Court Road, Datchet, Slough SL3, United Kingdom
Geographic Context:
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The hybrid work arrangement allows for flexibility in working hours and location.
ASSUMPTION: Datchet offers a pleasant work environment with easy access to outdoor spaces and a convenient location for commuting to London or other nearby towns. The hybrid work arrangement provides flexibility and work-life balance while still allowing for close collaboration with colleagues and stakeholders.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, SEO, SEA, Campaign Management, Marketing Automation, Social Media Management, Email Marketing, User Experience, Competitor Analysis, Training, Agency Management, Internal Communications, Budget Management, Reporting, B2B, B2C, Hybrid Work, Marketing Technologies, Platform Management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. Demonstrating a strong understanding of digital marketing and campaign management, as well as a good cultural fit with Continental, will be essential for success.
ASSUMPTION: The ideal candidate will have experience working with a variety of marketing technologies and platforms, including marketing automation tools, SEO and SEA tools, social media management tools, and email marketing tools. Familiarity with project management and data analysis tools will also be beneficial.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Continental values a strong cultural fit with its employees, prioritizing candidates who demonstrate a strong alignment with the company's values and work style. Candidates should be prepared to discuss their personal values and how they relate to Continental's company values during the interview process.
ASSUMPTION: The ideal candidate will be able to manage multiple projects and deadlines effectively, stay up-to-date with the latest digital marketing trends and technologies, and collaborate successfully with cross-functional teams and stakeholders. They should also be comfortable working independently and balancing multiple responsibilities in a hybrid work environment.
ASSUMPTION: This role is similar to other Digital Marketing Specialist positions but may have a different focus depending on the company's target audience and business model. Candidates should research the specific requirements and responsibilities of the role to ensure a good fit with their skills and career goals.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Digital Marketing Specialist role. Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in digital marketing campaigns.
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and the company. Candidates should prepare questions that show their understanding of the role's requirements and the company's business objectives.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.