📌 Core Information
- Job Title: Digital Marketing Specialist, Corporate
- Company: Belden, Inc
- Location: Remote (US)
- Job Type: Full-time
- Category: Marketing
- Date Posted: May 30, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies
- Collaborating with global and regional teams to support initiatives
- Managing commercial campaigns across products, solutions, and services
- Ensuring cohesive design and user experience across digital presence
- Analyzing campaign performance and making data-driven recommendations
*ASSUMPTION:* This role requires a strong understanding of digital marketing best practices and the ability to work effectively in a global, collaborative environment.
📋 Key Responsibilities
- Strategy & Campaign Management: Develop and execute digital marketing strategies to support global and regional initiatives. Manage commercial campaigns across products, solutions, and services.
- Brand Management: Ensure cohesive design and user experience across entire web and digital presence. Understand and embody Belden's brand platform and corporate identity within digital channels.
- Campaign Development: Assist in the development of digital campaigns to build the Belden brand, generate demand, and support bottom line revenue.
- Stakeholder Collaboration: Work collaboratively with corporate and regional marketing teams, sales, and other stakeholders to understand business strategy and incorporate into digital initiatives.
- Tool & Technology Management: Remain up to date with the latest technology and tools. Research and benchmark competition to inform suggested improvements.
- Performance Analysis: Track and analyze the performance of digital marketing campaigns. Make recommendations for improvement based on data analysis.
*ASSUMPTION:* This role requires strong analytical skills and the ability to translate data insights into actionable strategies.
🎯 Required Qualifications
- Education: Bachelor's degree or higher in Marketing or a similar field
- Experience: 1-3+ years of experience in the marketing field with a focus on digital
- Required Skills:
- Understanding of digital marketing best practices
- Ability to execute digital strategy across global and regional geographies
- Understanding of SEO, SEM, social media, email marketing, and display advertising
- Knowledge of an array of digital marketing systems and technologies (CMS, CRM, MAP, DAM, social, ABM, etc.)
- Knowledge of Google Analytics and other analytics tools
- Comfort communicating and interacting across organizational functions and levels
- Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies
- Familiarity with marketing automation tools
- Knowledge of multiple languages
*ASSUMPTION:* While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
- Salary Range: $65,000 - $85,000 per year (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, 401(k) with company match, paid time off, and more
- Working Hours: Full-time, 40 hours per week. Flexible work hours and remote work arrangement available
*ASSUMPTION:* Salary range is estimated based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the United States.
📌 Applicant Insights
🔍 Company Context
- Industry: Manufacturing, specifically in broadband solutions, industrial automation, and cybersecurity
- Company Size: 5,001-10,000 employees
- Founded: 1902
- Company Description: Belden Inc. delivers complete connection solutions that unlock untold possibilities for customers, their customers, and the world. They advance ideas and technologies that enable a safer, smarter, and more prosperous future.
- Company Specialties: Broadband Solutions, Industrial Automation Solutions, Smart Buildings Solutions, Network Infrastructure, Digitization Solutions, Cybersecurity, Telecommunications, Data Centers, In-building Wireless & 5G Solutions, Industry 4.0, Industrial Edge Computing, Digital Transformation, Network Management, Cable and Connectivity Solutions, Broadcast Solutions, Fiber Connectivity, DOCSIS 4.0, Fixed Wireless Access, Managed Wi-Fi Solutions, and Fiber-to-the-Home
📊 Role Analysis
- Career Level: Mid-level, with opportunities for growth and advancement
- Reporting Structure: This role reports directly to the Manager, Corporate Digital Marketing
- Work Arrangement: Remote work available, with flexible hours
- Growth Opportunities:
- Potential to work on global projects and collaborate with diverse teams
- Opportunities to advance within the marketing department or explore other areas of the business
*ASSUMPTION:* Belden's global presence and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
- Office Type: Remote (100% remote work available)
- Office Location(s): Remote (US)
- Geographic Context:
- Belden is headquartered in St. Louis, Missouri, with additional offices and manufacturing facilities worldwide
- Remote work allows for flexibility and a better work-life balance
- Work Schedule: Full-time, with flexible hours and the ability to work independently
*ASSUMPTION:* The remote work arrangement may require occasional travel for meetings and events.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by multiple in-depth interviews with marketing and leadership teams
- Key Assessment Areas: Digital marketing strategy, campaign management, data analysis, and communication skills
- Application Tips:
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Showcase your ability to work collaboratively and independently in a global environment
- Demonstrate your understanding of Belden's products, services, and brand
*ASSUMPTION:* Belden's interview process is designed to assess both technical skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM (e.g., Salesforce, HubSpot CRM)
- CMS (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello, Jira)
*ASSUMPTION:* Belden uses a variety of digital marketing tools and platforms, and candidates should be comfortable learning and utilizing new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, integrity, and customer focus
- Work Style: Belden values a flexible, results-driven work environment that encourages creativity and continuous learning
- Self-Assessment Questions:
- How do you embody Belden's brand platform and corporate identity within digital channels?
- How do you approach working collaboratively with global and regional teams?
- How do you stay up to date with the latest technology and tools in digital marketing?
*ASSUMPTION:* Belden's culture values innovation, collaboration, and a strong customer focus, and candidates should be able to demonstrate these qualities.
⚠️ Potential Challenges
- Role-Specific: Balancing multiple projects and priorities from global and regional teams
- Company-Specific: Working in a large, global organization with diverse teams and time zones
- Work Arrangement-Specific: Potential distractions or isolation when working remotely
- Location-Specific: Occasional travel may be required for meetings and events
*ASSUMPTION:* These challenges can be mitigated with strong project management skills, effective communication, and a proactive approach to collaboration.
📈 Similar Roles Comparison
- Role Differences: This role focuses on corporate digital marketing, while related positions may focus on regional or product-specific marketing
- Industry-Specific Context: Belden's diverse product offerings and global presence provide unique opportunities and challenges compared to other manufacturing companies
- Career Path Comparison: This role offers opportunities for growth within the marketing department or exploration of other areas of the business
*ASSUMPTION:* Understanding the unique aspects of this role and Belden's business will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and executing a global digital marketing campaign to launch a new product
- Collaborating with regional teams to create targeted content for specific markets
- Analyzing campaign performance data to optimize future marketing efforts
*ASSUMPTION:* These sample projects demonstrate the range of responsibilities and the importance of data-driven decision-making in this role.
❓ Key Questions to Ask During Interview
- How does this role support Belden's overall business strategy and growth initiatives?
- What are the most pressing challenges facing the digital marketing team, and how can this role help address them?
- How does Belden support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Belden foster a culture of innovation and collaboration within its marketing department?
*ASSUMPTION:* Asking thoughtful, informed questions demonstrates your interest in the role and helps you better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.belden.com/job/Remote-Digital-Marketing-Specialist%2C-Corporate-US-A-46302/1295324800/)
- Tailor your resume and cover letter to highlight relevant digital marketing experience and skills
- Prepare examples of your work that demonstrate your ability to develop and execute digital marketing strategies
- Be ready to discuss your approach to data analysis and performance optimization in your interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
