Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Ametek, Inc.

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing digital marketing initiatives to drive brand awareness, lead generation, and revenue growth.
• Collaborating with international stakeholders to develop and implement inbound marketing programs.
• Managing marketing content, website, and SEO to improve organic traffic and search engine performance.
• Monitoring and reporting on campaign performance using analytics tools.
• Working closely with various teams to align marketing strategies and support product launches.

ASSUMPTION: This role requires a strong foundation in SEO, SEM, social media, and website management, with a focus on B2B marketing. The ideal candidate will also have experience in content strategy, marketing automation, and cross-functional collaboration.

📋 Key Responsibilities

✅ Oversee and execute all digital marketing campaigns, including SEO, SEM, display/retargeting, and social media.

✅ Develop and implement inbound marketing programs to generate sales-qualified leads and incremental revenue.

✅ Launch and optimize social media campaigns across platforms like LinkedIn and YouTube.

✅ Create and manage marketing content, including advertising, white papers, articles, emails, and presentation decks.

✅ Collaborate with content teams to optimize blogs, landing pages, and website content for SEO.

✅ Maintain and update website content using CMS platforms and ensure website UX, speed, and responsiveness are optimized.

✅ Monitor and report on campaign performance using tools like Google Analytics, Ahrefs, SEMrush, and Search Console.

✅ Work closely with product managers, sales, engineering, and leadership teams to align marketing strategies and support product positioning and messaging.

✅ Assist with event marketing, including strategy, collateral, and promotions.

✅ Oversee marketing automation initiatives to nurture leads and shape market perceptions.

✅ Manage database marketing efforts and ensure compliance with company marketing policies.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through digital marketing channels.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or a related field; or equivalent combination of education and experience.

Experience: 3+ years of hands-on experience in digital marketing, preferably in a B2B environment.

Required Skills:

• Strong knowledge of SEO, PPC, social media, and website management.
• Proficiency in tools like Google Analytics, AdWords, Bing Ads, and CMS platforms.
• Excellent written and verbal communication skills.
• Fluency in English required.

Preferred Skills:

• Basic knowledge of HTML, eCommerce platforms (e.g. SAP Commerce), and graphic design tools (e.g. Adobe Photoshop, Illustrator).
• Technical acumen in electrical or mechanical domains.
• Ability to travel domestically and internationally <10% of the time.
• Ability to work in a collaborative and international team environment.

ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through digital channels are encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for a mid-level digital marketing role in Bangalore)

Benefits:

• Health insurance and retirement benefits.
• Employee assistance programs.
• Training and development opportunities.
• Flexible work arrangements.

Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital marketing role in Bangalore. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing. Ametek, Inc. is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets with annualized sales of approximately $7.0 billion.

Company Size: 10,001+ employees. As a large organization, Ametek offers opportunities for career growth and exposure to diverse projects and teams.

Founded: 1930. Ametek has a rich history and extensive experience in the industrial technology sector.

Company Description:

• Ametek is a leading global provider of industrial technology solutions serving a diverse set of attractive niche markets.
• The company operates through two segments: Electronic Instruments Group (EIG) and Electromechanical Group (EMG).
• Ametek's mission is to solve its customers' most complex challenges with differentiated technology solutions.

Company Specialties:

• Advanced analytical, test, and measurement instrumentation.
• Highly engineered medical components and devices.
• Automation solutions, thermal management systems, specialty metals, and electrical interconnects.

Company Website: https://www.ametek.com/careers

ASSUMPTION: Ametek's extensive experience and global presence provide a stable and supportive work environment for employees.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career growth and development within the marketing department and the broader organization.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including product managers, sales, engineering, and leadership teams.

Work Arrangement: On-site, with the possibility of occasional travel domestically and internationally (<10% of the time).

Growth Opportunities:

• Progression to senior marketing roles within the department or the broader organization.
• Expansion of skills and expertise through training and development opportunities.
• Exposure to diverse projects and teams, fostering a well-rounded professional experience.

ASSUMPTION: This role offers a unique opportunity to work in a global organization with a strong focus on technology and innovation, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Ametek's Bangalore office is a modern, professional workspace with a collaborative and international team environment.

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnātaka and is known for its vibrant tech industry and cosmopolitan culture.
• The city offers a mix of traditional Indian culture and modern amenities, providing a unique living experience.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime.

ASSUMPTION: Bangalore offers a dynamic and multicultural work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• Technical assessment or case study presentation.
• Final round interviews with the hiring manager and relevant team members.

Key Assessment Areas:

• Digital marketing skills and expertise.
• Analytical and problem-solving skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with Ametek's values.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience.
• Include specific examples of your achievements in digital marketing campaigns and projects.
• Demonstrate your understanding of the B2B marketing landscape and Ametek's business.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a collaborative environment.

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Website Management, Content Strategy, Marketing Automation, Analytics, Reporting, Collaboration, Lead Generation, Database Management, HTML, eCommerce, Graphic Design, Technical Acumen

ASSUMPTION: Ametek's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Google Analytics, AdWords, Bing Ads, and other Google Suite tools.
• CMS platforms (e.g. Sitecore, AEM, Drupal).
• SEO tools (e.g. Ahrefs, SEMrush, Search Console).
• Social media management platforms (e.g. Hootsuite, Buffer).
• Marketing automation tools (e.g. HubSpot, Marketo).
• Graphic design tools (e.g. Adobe Photoshop, Illustrator).

ASSUMPTION: The Digital Marketing Specialist will be expected to have proficiency in a range of digital marketing tools and platforms, with a focus on Google Suite tools and CMS platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Upholding the highest ethical standards in all actions and decisions.
• Customer Focus: Understanding and meeting the needs of our customers.
• Innovation: Encouraging creativity and continuous improvement.
• Performance: Delivering results and driving excellence in all we do.
• Collaboration: Working together to achieve common goals.

Work Style:

• Data-driven and analytical approach to decision-making.
• Collaborative and team-oriented work environment.
• Focus on results and continuous improvement.
• Adaptability and flexibility in a dynamic and global organization.

Self-Assessment Questions:

• How do you align with Ametek's core values, particularly in the context of this role?
• How do you approach working in a collaborative and international team environment?
• How do you ensure that your work style fits with Ametek's focus on data-driven decision-making and continuous improvement?

ASSUMPTION: Ametek's culture is characterized by a strong focus on integrity, customer focus, innovation, performance, and collaboration. Candidates should be able to demonstrate a strong fit with these values and work styles.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Working with international stakeholders, requiring cultural sensitivity and adaptability.
• Keeping up with the latest trends and best practices in digital marketing, requiring continuous learning and development.
• Balancing creative and analytical aspects of the role, requiring a diverse skill set and adaptability.

ASSUMPTION: These challenges provide opportunities for professional growth and development, as well as the chance to make a significant impact on Ametek's digital marketing efforts.

📈 Similar Roles Comparison

• Compared to similar roles in other organizations, this role offers a unique opportunity to work in a global organization with a strong focus on technology and innovation.
• In the B2B marketing landscape, this role requires a strong foundation in SEO, SEM, social media, and website management, with a focus on driving results through digital channels.
• Career progression in this role may lead to senior marketing roles within the department or the broader organization, providing ample opportunities for professional growth and development.

ASSUMPTION: This role offers a unique opportunity to work in a global organization with a strong focus on technology and innovation, providing ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a new product launch, including SEO, SEM, social media, and content marketing campaigns.
• Optimizing website content and structure for improved organic traffic and search engine performance, using tools like Google Analytics, Ahrefs, and SEMrush.
• Managing and growing a social media presence, with a focus on LinkedIn and YouTube, to increase brand awareness and lead generation.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, highlighting the importance of a diverse skill set and adaptability.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and organization?
• What are the key priorities for the first 90 days in this role?
• How does Ametek support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a global and collaborative team environment?
• How does Ametek measure the success of its digital marketing campaigns and initiatives?

ASSUMPTION: These key questions help candidates better understand the role, the team, and the organization, enabling them to make informed decisions about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ametek careers portal.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on specific achievements and results.
• Prepare for the interview process by researching Ametek's business and industry trends, as well as the specific requirements of the role.
• If applicable, prepare a portfolio or examples of your digital marketing work to showcase your skills and expertise.
• Follow up with the hiring manager or HR department within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.