Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Hypersonix

🔹 Location: Remote (Karnataka, India)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Brand design and strategy
• Product animation video creation
• Website redesign and content creation
• Campaign management using HubSpot
• Collaboration with cross-functional teams in a fast-paced startup environment

ASSUMPTION: This role requires a proactive, creative, and strategic mindset with a strong focus on digital marketing dynamics and tools like HubSpot and product animation platforms.

📋 Key Responsibilities

✅ Develop and execute brand strategies that align with business goals and resonate with the target audience

✅ Create and produce product animation videos using tools like Canva or Adobe to bring complex features to life

✅ Lead a full website refresh, rethinking structure, visuals, and messaging to drive conversions

✅ Write crisp, value-driven content for emails, landing pages, product launches, and social media to drive action

✅ Turn written narratives into visual content and distribute them effectively across various platforms

✅ Edit short-form video content using tools like Descript to craft engaging videos that drive views and conversions

✅ Navigate martech tools like HubSpot, Brevo, and other campaign management platforms to execute and report on campaigns

✅ Own campaigns end-to-end, planning, launching, optimizing, and reporting across digital channels

ASSUMPTION: The role requires strong project management skills, a collaborative spirit, and the ability to adapt strategies quickly in a fast-paced market.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Communications, Business, or a related field

Experience: 3-6 years of experience in brand marketing, preferably in a SaaS or startup environment

Required Skills:

• Strong command of creative writing, with the ability to adapt tone and voice for different audiences
• Hands-on experience with HubSpot (or similar CRM/marketing automation platforms)
• Familiarity with Bravo Studio and product animation tools like LottieFiles, After Effects, or Figma plugins
• Solid understanding of the eCommerce and retail tech landscape

Preferred Skills:

• Experience with Figma, Canva, and Adobe Creative Suite
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a passion for storytelling, design thinking, and brand consistency, with excellent project management skills and a collaborative spirit.

💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for a Digital Marketing Specialist role in India, considering the candidate's experience level and the company's size. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI-driven platforms for eCommerce and retail profitability

Company Size: 51-200 employees (Mid-sized company)

Founded: 2019

Company Description:

• Hypersonix is a premier AI-driven platform revolutionizing eCommerce and retail profitability
• The company equips businesses with real-time, actionable intelligence powered by its proprietary Commerce Large Language Model
• Hypersonix enables businesses to optimize sales, competition analysis, and demand forecasting, seamlessly integrating with major eCommerce, ERP, and financial platforms

Company Specialties:

• AI
• Machine Learning
• Automation
• Retail
• Predictive Analytics
• Prescriptive Analytics
• Dynamic Pricing
• Retail Pricing Solutions
• Promotions Effectiveness
• Competitive Intelligence
• Forecasting
• Demand Planning

Company Website: hypersonix.ai

ASSUMPTION: Hypersonix is a fast-growing SaaS startup that focuses on helping businesses thrive in the competitive eCommerce and retail space through AI-driven insights and automation.

📊 Role Analysis

Career Level: Mid-Level (3-6 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: Remote (with occasional on-site collaboration)

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and gain exposure to various aspects of the business
• Chance to contribute to the growth and success of a dynamic, fast-paced startup

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success and expand their skillset.

🌍 Location & Work Environment

Office Type: Remote-first with occasional on-site collaboration

Office Location(s): San Jose, California, USA (with remote work arrangements)

Geographic Context:

• Hypersonix is headquartered in San Jose, California, USA, with a strong presence in India
• The company operates in the competitive and rapidly evolving eCommerce and retail tech landscape
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hours and occasional on-site collaboration

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, with occasional on-site collaboration to foster team cohesion and knowledge sharing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and skills assessment
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of the eCommerce and retail tech landscape
• Candidates' ability to create and execute brand strategies
• Candidates' proficiency in marketing tools like HubSpot and product animation platforms
• Candidates' communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in brand marketing, content creation, and campaign management
• Include examples of previous work involving HubSpot-driven campaigns and product animation projects
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Prepare for behavioral and skills assessments by researching the company and role, and practicing common interview questions

ATS Keywords: Digital Marketing, Brand Marketing, Product Animation, HubSpot, Campaign Management, eCommerce, Retail Tech

ASSUMPTION: The application process focuses on assessing candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Bravo Studio
• LottieFiles, After Effects, or Figma plugins
• Canva or Adobe for video editing
• Descript for video editing and transcription
• Figma, Canva, and Adobe Creative Suite for design

ASSUMPTION: The role requires proficiency in various marketing and design tools to create and execute effective campaigns and content.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Continuous learning

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• Creative and strategic
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable taking initiative and adapting strategies quickly?
• Do you have a strong passion for storytelling, design thinking, and brand consistency?
• Are you an excellent project manager with a collaborative spirit?

ASSUMPTION: Hypersonix values candidates who align with their core values and work style, with a strong focus on innovation, collaboration, and customer-centricity.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines
• The fast-paced startup environment may present challenges in maintaining work-life balance
• The role may require occasional on-site collaboration, which may be inconvenient for remote workers
• The competitive eCommerce and retail tech landscape may present challenges in staying up-to-date with industry trends and best practices

ASSUMPTION: The role presents unique challenges that require strong time management, adaptability, and a proactive approach to work and learning.

📈 Similar Roles Comparison

• Compared to other Digital Marketing Specialist roles, this position offers a unique blend of brand strategy, product animation, and campaign management responsibilities
• In the eCommerce and retail tech industry, this role provides an opportunity to work on cutting-edge AI-driven platforms and make a significant impact on business growth
• Career progression may vary depending on the company's size and growth trajectory, with potential for advancement into senior marketing roles or management positions

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar positions in the industry, with a strong focus on AI-driven platforms and business impact.

📝 Sample Projects

• Developing a comprehensive brand strategy and visual identity for a new product launch
• Creating a series of product animation videos to showcase key features and benefits of an existing product
• Leading a full website refresh to improve user experience and drive conversions
• Executing a targeted email marketing campaign to promote a new service offering

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and impactful work that the Digital Marketing Specialist role entails.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support work-life balance for remote employees?
• What are the most important qualities and skills the team is looking for in a candidate for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and the team's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
• Include examples of previous work involving HubSpot-driven campaigns and product animation projects
• Prepare for behavioral and skills assessments by researching the company and role, and practicing common interview questions
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.