📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: No Joke Marketing
🔹 Location: Fully Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing end-to-end digital marketing strategies
- Managing multi-channel campaigns across email, paid media, SEO, and web
- Tracking and reporting on KPIs to drive measurable impact
- Collaborating with cross-functional teams to ensure consistent lead quality and engagement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on performance and data-driven decision making.
📋 Key Responsibilities
✅ Own the development and execution of end-to-end digital marketing strategies that support revenue and lead-generation goals
✅ Stay on top of industry trends, competitor activity, and evolving digital channels to continuously enhance performance
✅ Collaborate on quarterly and annual planning with leadership
✅ Launch, monitor, and optimize multi-channel campaigns across email, paid media, SEO, and web
✅ Manage ad spend and improve conversions across platforms like Google Ads, Meta, and LinkedIn
✅ Build email nurturing sequences with automation, segmentation, and A/B testing
✅ Track and report on KPIs across traffic, lead generation, cost per lead, and conversion
✅ Present actionable insights and marketing ROI to leadership regularly
✅ Audit and refine campaign assets and marketing funnels for better efficiency
✅ Work closely with Sales to align strategies and ensure consistent lead quality
✅ Partner with internal and external creatives to deliver strong content across all touchpoints
✅ Support adoption and optimization of tools like CRM, landing pages, heatmaps, and analytics platforms
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple campaigns and initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years in digital marketing, ideally within B2B or high-growth environments
Required Skills:
- Proven success in executing lead-gen campaigns and improving CPL/CTR/ROI metrics
- Deep understanding of CRM systems (Go High Level, HubSpot, etc.), marketing automation, and paid media strategy
- Hands-on experience with Google Analytics (GA4), SEO/SEM, and A/B testing
- Strong analytical and creative skills, with a bias toward action and problem-solving
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with specific marketing tools and platforms mentioned in the job description
- Familiarity with the B2B marketing landscape and trends
- Ability to work independently and manage multiple projects simultaneously
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $1,500 - $2,600 per month
Benefits:
- Access to learning resources and professional certifications
- Internal leadership development opportunities
- Stable broadband connection with at least 25Mbps upload & 25Mbps download speed
- Noise-canceling headset with mic, HD web camera, and PC specifications: Intel® Core™ i5 or greater, 8GB RAM or greater
Working Hours: Full-time, with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for digital marketing specialists with 4+ years of experience in B2B environments. The benefits listed are derived from the job description and may not be exhaustive.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 11-50 employees
Founded: 2014
Company Description:
- No Joke Marketing is a high-performing marketing team driven by growth, impact, and meaningful connection
- The company creates momentum through innovative, full-funnel marketing campaigns
- They are looking for a Digital Marketing Strategist who can think strategically, execute flawlessly, and deliver results that align with their big-picture business goals
Company Specialties:
- Digital Marketing
- Lead Generation
- Campaign Management
- SEO & SEM
- Email Marketing
- CRM & Marketing Automation
Company Website: No Joke Marketing
ASSUMPTION: No Joke Marketing is a mid-sized company with a focus on digital marketing services. They value growth, impact, and meaningful connection in their work.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: Reports to the Chief Marketing Officer (CMO)
Work Arrangement: Fully Remote, with a stable broadband connection and appropriate equipment required
Growth Opportunities:
- Access to learning resources and professional certifications
- Internal leadership development opportunities
- Potential to rise through the ranks and take on more responsibility
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to make a significant impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): Amherst, New York, US (Headquarters)
Geographic Context:
- The company is based in Amherst, New York, but the role is fully remote, allowing for flexibility in location
- The company's industry is Advertising Services, which may require some knowledge of regional marketing trends
- The company has a strong focus on growth and impact, which may translate to a fast-paced work environment
Work Schedule: Full-time, with a flexible schedule
ASSUMPTION: While the role is fully remote, the company's headquarters is in Amherst, New York, which may influence the company culture and time zones for communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager (CMO)
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific examples of lead generation campaigns and improvements in CPL/CTR/ROI metrics
- Demonstrate a strong understanding of CRM systems, marketing automation, and paid media strategy
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Include the phrase 'Digital Success Starts with Details' at the end of your cover letter
ATS Keywords: Digital Marketing, Lead Generation, Campaign Management, SEO, SEM, Google Ads, Meta, LinkedIn, Email Marketing, A/B Testing, CRM, Analytics, Collaboration, Creativity, Data Analysis, Performance Tracking
ASSUMPTION: The application process may involve multiple stages, including a technical assessment or case study presentation, to evaluate the candidate's digital marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- CRM systems (Go High Level, HubSpot, etc.)
- Marketing automation tools
- Paid media platforms (Google Ads, Meta, LinkedIn)
- SEO and SEM tools
- Email marketing platforms
- Analytics tools (Google Analytics, GA4)
- Project management and collaboration tools
ASSUMPTION: The specific tools and technologies required for this role may vary, but the candidate should have experience with CRM systems, marketing automation, and paid media platforms.
👔 Cultural Fit Considerations
Company Values:
- Serious marketing, serious results
- Growth and impact
- Meaningful connection
Work Style:
- Analytical yet creative
- Adaptable and proactive
- Collaborative with a bias toward action and problem-solving
Self-Assessment Questions:
- Do you thrive in a fast-paced, growth-oriented environment?
- Are you comfortable working remotely and managing your own time?
- Do you have strong communication and collaboration skills?
ASSUMPTION: No Joke Marketing values a serious approach to marketing, with a focus on growth, impact, and meaningful connection. They look for candidates who are analytical yet creative, adaptable, and collaborative.
⚠️ Potential Challenges
- Managing multiple campaigns and initiatives simultaneously
- Keeping up with industry trends and evolving digital channels
- Balancing performance, cost-efficiency, and audience engagement
- Working remotely and managing time effectively
ASSUMPTION: This role may present challenges in terms of managing multiple campaigns, staying up-to-date with industry trends, and balancing performance with other priorities. Additionally, working remotely may require strong self-motivation and time management skills.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a strong emphasis on lead generation and campaign management
- In the B2B marketing landscape, this role focuses on driving qualified traffic, improving conversion rates, and optimizing lead generation strategies
- Career-wise, this role offers opportunities for growth and development, with the potential to take on more responsibility and advance within the company
ASSUMPTION: This role is similar to other digital marketing positions, but with a specific focus on lead generation and campaign management. It offers opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive lead generation and improve CPL/CTR/ROI metrics
- Optimizing email nurturing sequences with automation, segmentation, and A/B testing to improve conversion rates
- Conducting a comprehensive audit of campaign assets and marketing funnels to identify areas for improvement and optimization
ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description and provide a sense of the types of initiatives the Digital Marketing Specialist may be involved in.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing roadmap and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns, and what KPIs are most important?
- What is the company's approach to remote work, and how does it support remote employees?
ASSUMPTION: These key questions are designed to help the candidate better understand the role, the company, and the work environment, as well as to demonstrate the candidate's interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant skills and experience, including the phrase 'Digital Success Starts with Details' at the end of your cover letter
- Prepare for a phone or video screen with the HR team, a technical assessment or case study presentation, and a final interview with the hiring manager (CMO)
- Follow up with the company after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
