Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Sanction Scanner

🔹 Location: Üsküdar, Kuzguncuk, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to align with business goals
• Creating and managing content across various digital channels to engage and inform the audience
• Conducting market research and analysis to identify trends and opportunities
• Coordinating marketing events and campaigns to boost brand visibility and drive lead generation
• Monitoring and analyzing marketing metrics to measure performance and guide strategy adjustments

ASSUMPTION: This role requires a strong focus on content creation and digital strategy, with a mix of creative and analytical skills. The ideal candidate will have experience in B2B marketing and be comfortable working independently and within a team.

📋 Key Responsibilities

✅ Assist in developing and implementing marketing plans that align with business goals

✅ Create and manage content across social media, website, and email marketing channels to engage and inform the audience

✅ Conduct research and competitor analysis to identify trends, opportunities, and areas for differentiation

✅ Organize and coordinate marketing events and campaigns to boost brand visibility and drive lead generation

✅ Monitor and analyze marketing metrics, compiling reports to measure performance and guide strategy adjustments

ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on content creation and digital strategy. The ideal candidate will be detail-oriented, organized, and able to work both independently and within a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in content creation, copywriting, and digital marketing, ideally in a B2B context

Required Skills:

• Strong written and verbal communication skills in English
• Knowledge of marketing principles and strategies, with experience across digital platforms
• Proficiency in social media management and digital marketing tools

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: The required skills for this role are centered around content creation, digital marketing, and strong communication skills. The ideal candidate will have a proven track record in B2B marketing and be comfortable working with digital marketing tools.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically between ₺7,000 - ₺12,000 per month (NET) based on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Turkey.

Benefits:

• Meal compensation
• Inclusive health benefits
• Strong appreciation and reward culture
• Digital membership support
• Training budget
• No dress code
• Software support
• Experience an international work environment
• Be a part of shaping the future of Sanction Scanner

Working Hours: Full-time position with standard working hours (40 hours per week). Flexible work arrangements may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Turkey. The benefits package is comprehensive and designed to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Sanction Scanner is a leader in Fintech/RegTech, specializing in preventing financial crime and streamlining AML and KYC compliance processes.

Company Size: Sanction Scanner is a small to medium-sized company with 11-50 employees, providing a collaborative and growth-focused environment.

Founded: Sanction Scanner was founded in 2019 and has since grown to serve customers in over 50 countries, with a client base that includes industry giants like Papara, Unity, DLL, and Mondu.

Company Description:

• Sanction Scanner is a trusted RegTech solution that streamlines AML and KYC compliance with speed and innovation.
• The company offers a suite of products, including Customer & Company Screening, Transaction Monitoring, Fraud Detection, Customer Risk Assessment, Daily Ongoing Monitoring, and Payment Screening.
• Sanction Scanner empowers businesses to navigate the complexities of financial crime compliance with confidence and ease.

Company Specialties:

• AML compliance
• KYC and KYB
• Risk assessment
• Anti-money laundering
• Transaction monitoring and screening

Company Website: sanctionscanner.com

ASSUMPTION: Sanction Scanner's focus on innovation and growth makes it an attractive employer for marketing professionals seeking to make a meaningful impact in the Fintech/RegTech industry.

📊 Role Analysis

Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in content creation, copywriting, and digital marketing.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including Sales, Product, and Customer Success.

Work Arrangement: This role is on-site, with standard working hours (40 hours per week). Flexible work arrangements may be available based on team needs and performance.

Growth Opportunities:

• Progression to a Senior Marketing role as the company grows
• Expanding responsibilities based on performance and interest
• Professional development opportunities through training and workshops

ASSUMPTION: The Digital Marketing Specialist role offers opportunities for professional growth and development within a dynamic and collaborative team environment.

🌍 Location & Work Environment

Office Type: Sanction Scanner's office is located in the Üsküdar district of Istanbul, Turkey, with a modern and collaborative work environment.

Office Location(s): 27 Old Gloucester Street WC1N 3AX, London, WC1N 3AX, GB and Istanbul, Yıldız Technopark 34000, TR

Geographic Context:

• Istanbul is the largest city in Turkey, with a population of over 15 million people
• The Üsküdar district is known for its historic sites, cultural attractions, and vibrant neighborhoods
• Istanbul offers a mix of Eastern and Western cultures, with a rich history and diverse cuisine

Work Schedule: Standard working hours are from 9:00 AM to 6:00 PM, Monday through Friday, with a one-hour lunch break. Flexible work arrangements may be available based on team needs and performance.

ASSUMPTION: The office environment at Sanction Scanner is modern, collaborative, and designed to support employee productivity and well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Communication skills and English proficiency
• Marketing knowledge and digital strategy
• Cultural fit and alignment with company values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and digital marketing work to showcase during the interview
• Research Sanction Scanner's industry and competitors to demonstrate your understanding of the market
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Digital Marketing, Content Creation, B2B Marketing, Social Media Management, Marketing Strategy, Marketing Planning, Marketing Analytics, Marketing Events, Campaign Coordination, Market Research, Competitor Analysis

ASSUMPTION: The application process at Sanction Scanner is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, SEMrush)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Digital Marketing Specialist will be expected to have proficiency in a range of marketing tools and technologies, with a focus on content creation and digital strategy.

👔 Cultural Fit Considerations

Company Values:

• Purposeful Work: Contribute to a global mission in financial security and compliance
• Growth-Focused Environment: Work in a supportive culture that values professional development
• Collaborative Team: Join a team that values your creativity and strategic insights
• Dynamic Role: Enjoy a diverse range of responsibilities, from content creation to campaign management

Work Style:

• Independent: Ability to work effectively both solo and within a team
• Organized: Strong attention to detail and ability to manage multiple projects
• Detail-Oriented: Strong focus on quality and accuracy in content creation and marketing strategy

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong attention to detail and a focus on quality and accuracy in your work?

ASSUMPTION: Sanction Scanner values candidates who are a strong cultural fit, with a focus on collaboration, professional development, and a passion for purposeful work.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• The role may involve working with multiple stakeholders and managing competing priorities
• Some marketing campaigns may require working outside of standard business hours
• The role may involve managing a high volume of content and marketing tasks

ASSUMPTION: The Digital Marketing Specialist role may present challenges related to adaptability, prioritization, and workload management. However, these challenges can be overcome with strong organizational skills, effective communication, and a focus on prioritization.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position places a strong emphasis on content creation and digital strategy
• This role offers the opportunity to work in a dynamic and growth-focused environment within the Fintech/RegTech industry
• Career progression in this role may involve expanding responsibilities and moving into a Senior Marketing role as the company grows

ASSUMPTION: The Digital Marketing Specialist role at Sanction Scanner offers unique opportunities for professional growth and development within the Fintech/RegTech industry.

📝 Sample Projects

• Developing and implementing a social media marketing campaign to increase brand awareness and engagement
• Conducting market research and competitor analysis to identify trends and opportunities in the Fintech/RegTech industry
• Coordinating a marketing event or webinar to showcase Sanction Scanner's products and services

ASSUMPTION: The Digital Marketing Specialist will have the opportunity to work on a diverse range of projects, from content creation and digital strategy to event coordination and market research.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and company goals?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does Sanction Scanner support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your content creation and digital marketing work to showcase during the interview
• Research Sanction Scanner's industry and competitors to demonstrate your understanding of the market
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.