📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Cority
🔹 Location: United States, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive digital strategy to increase traffic, engagement, and conversion rates.
- Managing customer acquisition programs across multiple digital channels to drive growth in the marketing funnel.
- Collaborating with cross-functional teams to optimize digital operations and improve user experience.
- Leveraging SEO, SEM, and advertising to enhance organic and paid traffic.
- Analyzing and reporting on campaign and channel performance to drive continuous improvement.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ SEO, SEM, & Advertising:
- Perform ongoing paid keyword discovery, expansion, and optimization.
- Leverage a holistic strategy and coordinate search marketing activities across paid and organic channels.
- Assist in the creation and implementation of an ongoing SEO program.
- Develop, implement, and optimize link-building strategies.
- Manage updates and conversion optimization strategies for additional advertising channels.
✅ Analytics & CRO:
- Ensure accurate routing of leads through back-end operations.
- Evaluate lead quality and maintain/improve conversion rates for target personas.
- Manage and report regularly on campaign and channel performance.
- Drive A/B testing process within SEM and landing pages.
- Collaborate with internal and external resources to manage and resolve SEM & SEO priorities.
ASSUMPTION: This role requires a strong understanding of digital marketing trends and a willingness to adapt to changes, such as the shift away from third-party cookies.
🎯 Required Qualifications
Education: Bachelor’s degree from college/university
Experience: 3+ years of relevant work experience in digital marketing with a focus on B2B SaaS or software experience
Required Skills:
- Proven experience in SEO and SEM (Google Ads, Bing, LinkedIn).
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Working knowledge of marketing automation tools such as Salesforce, Marketo, Qualified.
- Some to advanced knowledge of HTML, CSS, JS, XML.
Preferred Skills:
- Experience in the environmental, health, safety, sustainability, or quality verticals.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's global presence and the nature of the work.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 USD (based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the B2B SaaS industry)
Benefits:
- Competitive health benefits
- Dental plans
- Fitness allowance
- Health care spending account
- Retirement savings plan
- Work from home
- Subsidized internet
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Environmental, Health, and Safety (EHS) and Quality Management Software
Company Size: 501-1,000 employees (mid-sized company)
Founded: 1988 (over 35 years in business)
Company Description:
- Cority gives every employee the power to make a difference, reducing risks and creating a safer, healthier, and more sustainable world.
- For over 35 years, Cority’s people-first software solutions have been built by EHS and sustainability experts who know the pressures businesses face.
- CorityOne is the responsible business platform that combines datasets from across the organization to enable improved efficiencies, actionable insights, data-driven decisions, and more accurate reporting on performance.
Company Specialties:
- Occupational Health Software
- Safety Management Software
- Industrial Hygiene Software
- Environmental Management Software
- Ergonomics Software
- EHS Data Management
- Quality Software
- Risk Management Software
- Compliance Software
- Sustainability Software
- Occupational Health And Hygiene
- Safety Culture
- Quality Management
- Health and Safety
- ESG Reporting
- Compliance Management
- Quality Management Software
- and ESG Software
Company Website: www.cority.com
ASSUMPTION: Cority is a well-established company with a strong focus on EHS and sustainability, making it an attractive option for candidates interested in making a positive impact.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Digital & Brand Team and works closely with marketing leadership
Work Arrangement: Remote OK, with flexible work arrangements and a strong focus on results and performance
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized areas within digital marketing
- Opportunities to work on global campaigns and gain international experience
- Access to professional development resources and training programs
ASSUMPTION: Given Cority's size and focus on employee development, there are likely numerous opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Multiple offices worldwide, with a focus on remote work
Office Location(s): Toronto, New York, London, Paris
Geographic Context:
- Cority operates in multiple countries, allowing for diverse perspectives and international collaboration
- The company's global presence may require working with teams in different time zones
- Cority's offices are located in major cities, offering access to urban amenities and cultural experiences
Work Schedule: Flexible, with a focus on results and performance
ASSUMPTION: While Cority offers remote work options, candidates should be prepared to work with teams in different time zones and adapt to the needs of a global organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing leadership team
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Cority's values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on SEO, SEM, and advertising
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
ATS Keywords: SEO, SEM, PPC, CRO, digital marketing, B2B SaaS, marketing automation, HTML, CSS, JS, XML
ASSUMPTION: Cority uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- LinkedIn Ads
- Marketing automation tools (e.g., Salesforce, Marketo, Qualified)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- CMS and website platforms (e.g., WordPress, Drupal, Adobe Experience Manager)
ASSUMPTION: While not explicitly stated, candidates should be comfortable using a variety of digital marketing tools and platforms to effectively perform their job duties.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Accountability
Work Style:
- Results-driven and performance-focused
- Collaborative and team-oriented
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with teams in different time zones and adapting to global needs?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Cority values candidates who are results-driven, collaborative, and adaptable, with a strong commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Working with teams in different time zones and adapting to global needs
- Balancing strategic thinking and tactical execution in a fast-paced environment
ASSUMPTION: While Cority offers numerous opportunities for growth and development, candidates should be prepared to face the challenges that come with working in a dynamic, global organization.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a stronger emphasis on SEO, SEM, and advertising
- Cority's focus on EHS and sustainability sets it apart from other software development companies
- This role offers opportunities for career progression into senior marketing roles or specialized areas within digital marketing
ASSUMPTION: While this role shares similarities with other digital marketing positions, Cority's unique focus on EHS and sustainability makes it an attractive option for candidates interested in making a positive impact.
📝 Sample Projects
- Developing and implementing a comprehensive digital strategy to increase traffic, engagement, and conversion rates for a global EHS software company
- Managing customer acquisition programs across multiple digital channels to drive growth in the marketing funnel for a B2B SaaS product
- Optimizing paid advertising channels to maximize ROI and improve conversion rates for a targeted audience within the environmental, health, and safety industry
ASSUMPTION: These sample projects illustrate the types of initiatives a Digital Marketing Specialist at Cority might work on, with a focus on driving growth and improving performance within the EHS and sustainability software industry.
❓ Key Questions to Ask During Interview
- How does Cority support the professional development and growth of its digital marketing team members?
- What are the biggest challenges facing the digital marketing team in the next 6-12 months, and how can this role help address them?
- How does Cority's global presence impact the day-to-day responsibilities of this role, and what support is provided to manage these challenges?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cority measure the success of its digital marketing efforts, and what metrics are most important for this role to focus on?
ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on SEO, SEM, and advertising
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
