📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Bangalore, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel digital marketing and eCommerce strategies
- Managing vendor relationships and campaign execution across India and export markets
- Overseeing day-to-day social media activity and lead management
- Creating locally relevant digital content and ensuring brand consistency
- Driving demand generation campaigns and optimizing resources for ROI
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on cross-functional collaboration and stakeholder management.
📋 Key Responsibilities
✅ Lead vendor relationships and contract management with creative, media buying, and production agencies
✅ Develop and implement comprehensive, multi-channel digital strategies
✅ Oversee day-to-day social media activity and maintain brand consistency
✅ Create impactful and locally relevant digital content
✅ Lead demand generation campaigns and manage resources, budgets, and optimization
✅ Partner with internal teams to evaluate and enhance digital tools and platforms
✅ Ensure digital catalogs are current and aligned with quarterly product priorities
✅ Maintain ongoing communication with stakeholders and channel partners
✅ Use analytics and reporting tools to track and measure campaign performance
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and collaboration with diverse teams.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Digital Marketing, Communications, or a related field (preferred)
Experience: 5-8 years of experience in digital marketing, social media, and eCommerce
Required Skills:
- Proven proficiency in web development and marketing projects
- Strong knowledge of web marketing tools, CMS platforms, social media, SEO, and marketing automation
- Familiarity with content management systems, product information management systems, and digital asset management platforms
- Experience with mobile marketing and commercialization, including mobile app development and responsive design
- Excellent communication, analytical, and organizational skills
- Strong problem-solving skills and an entrepreneurial spirit
Preferred Skills:
- Experience with Google Analytics and other analytics tools
- Fluency in multiple languages (e.g., English, Hindi, Kannada)
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to collaborate with international teams.
💰 Compensation & Benefits
Salary Range: INR 12-18 lakhs per annum (based on industry standards for a digital marketing specialist with 5-8 years of experience in Bangalore)
Benefits:
- Insurance coverage for Medical, Life & Disability
- Employee Assistance Services and Wellness programs
- Discounts on Stanley Black & Decker tools and partner programs
- Competitive salary
- Growth opportunities, learning resources, and a diverse, inclusive culture
- Purpose-driven company with a focus on social responsibility
Working Hours: 40 hours per week, with flexibility for overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically tools and storage solutions
Company Size: 10,001+ employees (global), with a significant presence in India
Founded: 1843 (as Stanley Works), with the current iteration of Stanley Black & Decker formed in 2010
Company Description:
- Stanley Black & Decker provides the tools and innovative solutions for the builders, protectors, makers, and explorers of the world
- The company offers a wide range of products, including power tools, hand tools, storage, and industrial solutions
- Stanley Black & Decker is committed to delivering value to its customers, colleagues, and communities, with a focus on quality, safety, and sustainability
Company Specialties:
- Tools (power, hand, and specialty)
- Storage solutions
- Industrial and automotive solutions
- Electrified outdoor products
- Engineered fastening systems
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established, global company with a strong brand presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the SBU leaders and works closely with marketing teams, product managers, and other internal stakeholders
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Potential career progression within the marketing department or related functions
- Opportunities to work on global projects and collaborate with international teams
- Access to learning resources and professional development opportunities
ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative and dynamic work environment
Office Location(s): Koramangala, Bangalore
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
- The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
- Bangalore has a tropical savanna climate, with warm and humid weather throughout the year
Work Schedule: Standard office hours, with flexibility for overtime as needed
ASSUMPTION: The work environment is likely to be fast-paced, collaborative, and focused on driving results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Background check and offer
Key Assessment Areas:
- Digital marketing and eCommerce expertise
- Vendor management and stakeholder communication skills
- Creativity and analytical problem-solving abilities
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in digital marketing, social media, and eCommerce
- Demonstrate a strong understanding of the company, its products, and target audience
- Showcase your ability to manage multiple projects and stakeholders simultaneously
- Prepare examples of successful digital marketing campaigns you've led or contributed to
ATS Keywords: Digital Marketing, Social Media, eCommerce, Vendor Management, Stakeholder Communication, Campaign Execution, Analytics, Brand Awareness, Lead Generation
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Product information management systems (e.g., Akeneo, PIMworks)
- Digital asset management platforms (e.g., Canto DAM, Brandfolder)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics and reporting tools (e.g., Google Analytics, Adobe Analytics)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's global standards and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Safety
- Sustainability
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on driving results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and stakeholders simultaneously?
- Do you have a strong understanding of digital marketing trends and best practices?
- Are you committed to delivering high-quality work and driving results?
ASSUMPTION: Stanley Black & Decker values candidates who are innovative, collaborative, and committed to delivering high-quality work.
⚠️ Potential Challenges
- Managing multiple vendors and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and eCommerce
- Balancing creative and analytical aspects of the role
- Working in a global organization with diverse teams and time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or eCommerce Manager, but with a stronger focus on vendor management and cross-functional collaboration
- In India, the role may require a broader range of skills and responsibilities due to the unique market dynamics and competitive landscape
- Career progression may involve moving into a more senior marketing role or transitioning into a related function, such as product management or business development
ASSUMPTION: This role offers a unique blend of marketing, project management, and stakeholder communication skills, with opportunities for career growth and development within a large, global organization.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to launch a new product line in India
- Managing a team of vendors to create and distribute localized content for social media and other digital channels
- Conducting a comprehensive audit of the company's digital presence and making data-driven recommendations for improvement
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex, multi-faceted digital marketing campaigns and drive results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's global marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions help the candidate better understand the role, the team, and the company culture, enabling them to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful digital marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
