Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Spindrift

🔹 Location: Newtonville, Massachusetts

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing dynamic social media strategies to enhance brand visibility and engagement
• Managing community interactions and fostering deeper connections with the audience
• Coordinating influencer marketing campaigns and user-generated content efforts
• Providing insights from social listening to optimize marketing efforts and drive brand advocacy

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills to effectively engage with the community and drive brand awareness.

📋 Key Responsibilities

✅ Implementing a dynamic social media strategy to enhance brand visibility, engagement, and community advocacy

✅ Identifying emerging trends and opportunities in social media to keep Spindrift relevant and innovative

✅ Executing community programming that strengthens Spindrift’s social media presence and fosters deeper connections with the audience

✅ Leading real-time social media interactions, including engagement and moderation on various platforms

✅ Coordinating influencer and affiliate campaigns that align with Spindrift’s values and community goals

✅ Overseeing the management of user-generated content (UGC) campaigns, ensuring consistent brand alignment and tracking impact

✅ Collaborating with the content team to generate compelling creative executions through social listening

ASSUMPTION: This role requires a proactive and solutions-oriented mindset, with the ability to multitask and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-4 years of relevant experience in digital marketing or social media management

Required Skills:

• Excellent verbal and written communication skills
• Fluency in Microsoft Office Suite
• Proficient in social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.)
• Experience using tools like Meltwater, Sprout Social, Google Data Studio, etc. (a plus)

Preferred Skills:

• Experience with Google Analytics
• Knowledge of SEO best practices
• Familiarity with CRM software

ASSUMPTION: Candidates with relevant internships or job experiences will be given strong consideration.

💰 Compensation & Benefits

Salary Range: $67,000 to $73,000 per year, dependent upon the candidate’s experience prior to joining Spindrift

Benefits:

• Medical, dental, and vision insurance
• Company-paid life insurance
• 401k retirement savings plan
• Monthly cell phone allowance
• Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
• Voluntary benefits (additional life insurance, short-term disability, long-term disability, pet insurance, commuter benefits, etc.)
• Paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time

Working Hours: Full-time, with the possibility of working outside regular office hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with 3-4 years of experience in the Boston area.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Spindrift is a privately-held company that specializes in producing beverages made with real, squeezed fruit. They are committed to using high-quality ingredients and maintaining a hands-on approach to production.

Company Size: 51-200 employees. As a mid-sized company, Spindrift offers a collaborative work environment with opportunities for growth and innovation.

Founded: 2010. Spindrift was founded with the mission to challenge people's expectations of how good a beverage can be, using real ingredients and accessible pricing.

Company Description:

• Spindrift is committed to using real, squeezed fruit in all of its beverages, never from concentrate
• The company is headquartered in Newton, Massachusetts, with products available nationwide
• Spindrift is a proud member of 1% for the Planet, donating to environmental causes

Company Specialties:

• Real fruit
• Refreshment
• Beverage production
• Sourcing high-quality ingredients

Company Website: drinkspindrift.com

ASSUMPTION: Spindrift's commitment to using real ingredients and maintaining a hands-on approach to production sets it apart in the beverage industry.

📊 Role Analysis

Career Level: Mid-level. This role is ideal for candidates with 3-4 years of experience in digital marketing or social media management, looking to grow within the marketing department.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with the Content team.

Work Arrangement: On-site, full-time. While the role is primarily on-site, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.

Growth Opportunities:

• As Spindrift continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role
• The company offers annual professional development allowances to support employee growth and learning

ASSUMPTION: Given Spindrift's commitment to employee growth and development, candidates can expect opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and creative work environment

Office Location(s): 55 Chapel St, Newton, Massachusetts 02458

Geographic Context:

• Newtonville is a suburban area located just outside of Boston, Massachusetts
• The office is conveniently located near public transportation and offers ample parking
• The area is known for its vibrant food and beverage scene, with numerous restaurants and cafes nearby

Work Schedule: Full-time, with the possibility of working outside regular office hours as needed to manage social media interactions and campaigns

ASSUMPTION: The on-site work environment at Spindrift fosters collaboration and creativity, with opportunities for employees to engage with one another and share ideas.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Marketing Manager and a member of the Content team
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Communication skills and ability to engage with the community
• Understanding of social media trends and best practices
• Problem-solving skills and ability to manage multiple projects simultaneously
• Cultural fit and alignment with Spindrift's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Spindrift's brand and products in your application materials
• Showcase your creativity and problem-solving skills through examples of past projects or campaigns

ATS Keywords: Digital Marketing, Social Media Management, Community Engagement, Influencer Marketing, Project Management, Communication Skills, Trend Analysis, Data Analysis, Customer Interaction, Creative Thinking, Organizational Skills, Collaboration, Detail Orientation, Proactivity, Multi-tasking

ASSUMPTION: The interview process at Spindrift is designed to assess candidates' skills and cultural fit, with a focus on communication, creativity, and problem-solving.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, etc.)
• Social media management tools (Sprout Social, Meltwater, etc.)
• Google Analytics
• CRM software (Salesforce, HubSpot, etc.)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Spindrift offers training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Real: Spindrift is committed to using real, high-quality ingredients in all of its products
• Intentional: The company takes a thoughtful and deliberate approach to all aspects of its business, from sourcing ingredients to producing and distributing its beverages
• Better: Spindrift strives to make better, more innovative beverages that challenge people's expectations and set new industry standards

Work Style:

• Collaborative: Spindrift fosters a collaborative work environment, with employees working together to achieve common goals
• Creative: The company encourages employees to think outside the box and approach problems from unique perspectives
• Proactive: Spindrift values employees who take initiative and actively seek out opportunities to contribute to the company's success

Self-Assessment Questions:

• Do you share Spindrift's commitment to using real, high-quality ingredients in its products?
• Are you comfortable working in a collaborative, creative environment and contributing to a team's success?
• Do you have a proactive approach to problem-solving and a willingness to take initiative in your role?

ASSUMPTION: Candidates who align with Spindrift's values and work style are more likely to succeed in the role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The role may require working outside of regular office hours to manage social media interactions and campaigns
• Candidates may face competition from other qualified applicants for this role
• The role may require occasional travel to attend industry events or conferences
• Spindrift's commitment to using real, high-quality ingredients may limit the availability of certain products or flavors

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. Social Media Manager: While both roles focus on managing social media platforms, the Digital Marketing Specialist role at Spindrift places a greater emphasis on community engagement and influencer marketing
• Industry-specific context: Spindrift's commitment to using real, high-quality ingredients sets it apart from other beverage companies, offering unique opportunities for candidates with a passion for real fruit and natural ingredients
• Career path comparison: The Digital Marketing Specialist role at Spindrift offers opportunities for career growth and advancement within the marketing department, with potential paths to management or senior-level positions

ASSUMPTION: Candidates should consider their personal and professional goals when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or flavor, including influencer partnerships and user-generated content efforts
• Analyzing social media data and trends to inform content strategy and optimize brand performance
• Managing a community event or activation, such as a pop-up shop or sampling event, to engage with customers and drive brand awareness

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Digital Marketing Specialist may be involved in at Spindrift. The specific projects and responsibilities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Digital Marketing team currently, and how can this role help address them?
• How does Spindrift approach influencer marketing, and what are some successful campaigns the company has executed in the past?
• What opportunities are there for growth and development within the marketing department, and how does Spindrift support employees in achieving their career goals?
• How does Spindrift balance maintaining a consistent brand voice and message across multiple social media platforms and channels?
• What is the company's approach to work-life balance, and how does it support employees in achieving a healthy work-life equilibrium?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, as well as to demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of past projects or campaigns that demonstrate your creativity, problem-solving skills, and ability to manage multiple projects simultaneously
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.