Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Razer Inc.

🔹 Location: Shah Alam, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving comprehensive online marketing initiatives from ideation to execution
• Leveraging advanced AI tools to optimize workflows and campaign performance
• Managing digital advertising efforts, including budgeting, tracking, and performance optimization
• Collaborating with cross-functional teams to ensure cohesive brand alignment
• Analyzing and reporting on campaign effectiveness using data-driven insights

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in driving digital marketing efforts and optimizing campaign performance.

📋 Key Responsibilities

✅ Plan and manage comprehensive online marketing strategies, ensuring seamless integration across digital channels

✅ Develop and refine copywriting and proofreading tasks to align with the brand's voice and campaign objectives

✅ Leverage advanced AI tools to automate marketing workflows, optimize content delivery, and enhance overall campaign performance

✅ Strategize, execute, and monitor all digital and social media advertising efforts, including budgeting, tracking, and performance optimization

✅ Collaborate closely with cross-functional teams (Product, Sales, Customer Support) to coordinate marketing events, activities, and ensure a cohesive brand experience

✅ Build and optimize high-converting digital marketing funnels to generate and nurture leads across multiple touchpoints

✅ Analyze and report on the effectiveness of all digital campaigns using data-driven insights, offering recommendations for improvement

✅ Innovate and develop forward-thinking marketing strategies to attract and engage new customers in the fintech landscape

✅ Work with creative teams to produce engaging and high-performing content across all channels, including ads, landing pages, and social media posts

✅ Plan, prepare, and execute promotional activities such as online advertising, POSM (Point of Sales Materials), sales memos, and more

✅ Stay ahead of market trends, employing data analysis and market research to enhance campaign strategies, customer engagement, and ROI

✅ Design and implement multi-touch sales funnels, focusing on customer acquisition, engagement, and conversion through strategic data insights

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, AI tools, and data analysis to effectively manage campaigns and drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, with a focus on AI-driven strategies

Required Skills:

• Proven experience in digital marketing, with a strong focus on AI tools and data-driven strategies
• Excellent copywriting and proofreading skills
• Strong analytical skills and data interpretation
• Proven ability to collaborate effectively with cross-functional teams
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
• Excellent project management skills

Preferred Skills:

• Experience with Razer products or the gaming industry
• Fluency in multiple languages
• Experience with CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and Razer's products would be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Malaysia, the estimated salary range is RM 60,000 - RM 90,000 per year (approximately USD 14,000 - USD 21,000).

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Razer products
• Opportunities for professional development and growth

Working Hours: Full-time position, with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Razer operates in the gaming industry, focusing on gaming peripherals, software, and services. The company is known for its high-quality products and strong brand presence in the global gaming community.

Company Size: Razer is a mid-sized company with 1,001-5,000 employees worldwide. This size allows for a more intimate work environment while still offering ample opportunities for growth and collaboration.

Founded: Razer was founded in 2005 and is headquartered in Irvine, California, with additional offices in Singapore and other locations worldwide.

Company Description:

• Razer is a global lifestyle brand for gamers, focusing on designing and building the world's largest gamer-focused ecosystem of hardware, software, and services.
• The company's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
• Razer's software platform has over 70 million users and includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
• In services, Razer Gold is one of the world's largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.

Company Specialties:

• Gaming Peripherals
• Gaming Systems
• Software Ecosystems
• Internet of things
• Android
• iOS
• Wearable
• Audio products
• Consumer Electronics
• Home Entertainment
• Virtual Reality
• Mobile
• Open Source
• x86
• and WDM

Company Website: razer.com

ASSUMPTION: Razer's focus on the gaming industry and its strong brand presence provide unique opportunities for marketing professionals to engage with a passionate and global community.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital marketing, seeking to grow their career in a dynamic and innovative industry.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate closely with cross-functional teams, including Product, Sales, and Customer Support.

Work Arrangement: This is an on-site position, with the opportunity to work from the Razer office in Shah Alam, Malaysia.

Growth Opportunities:

• Expanding one's skill set in AI-driven marketing strategies and data analysis
• Gaining experience in the gaming industry and Razer's unique brand culture
• Potential career progression to senior marketing roles within the company

ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to expand their skills and advance their careers in the gaming industry.

🌍 Location & Work Environment

Office Type: Razer's Shah Alam office is a modern, gaming-themed workspace designed to foster creativity and collaboration.

Office Location(s): Shah Alam, Malaysia

Geographic Context:

• Shah Alam is a major city in the state of Selangor, Malaysia, located approximately 25 kilometers west of Kuala Lumpur.
• The city is known for its vibrant business district and offers a mix of urban and suburban living.
• Shah Alam is home to numerous multinational corporations and provides ample opportunities for networking and professional growth.

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, flexibility may be available depending on the team's needs and project deadlines.

ASSUMPTION: Razer's Shah Alam office offers a unique and engaging work environment, with ample opportunities for collaboration and professional growth within the gaming industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final round interview with the Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• AI tool proficiency and data analysis capabilities
• Collaboration and communication skills
• Cultural fit and alignment with Razer's values

Application Tips:

• Highlight your experience with AI-driven marketing strategies and data analysis in your resume and cover letter.
• Demonstrate your understanding of the gaming industry and Razer's products in your application materials.
• Prepare examples of your copywriting and proofreading skills to showcase during the interview.

ATS Keywords: Digital Marketing, AI Tools, Campaign Management, Data Analysis, Social Media Advertising, Brand Alignment, Marketing Strategy, Cross-Functional Collaboration, Customer Engagement, Sales Funnels, Market Research

ASSUMPTION: Razer's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• AI-driven marketing platforms (e.g., IBM Watson, Adobe Sensei)
• Digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Razer's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• For Gamers. By Gamers.
• Innovation
• Performance
• Passion
• Community

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I share Razer's passion for gaming and its community?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I thrive in collaborative, cross-functional teams?
• Am I eager to learn and adapt to new technologies and strategies?

ASSUMPTION: Razer's unique company culture and focus on the gaming industry require candidates who are passionate, innovative, and collaborative to succeed in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-evolving gaming industry
• Managing multiple marketing channels and campaigns simultaneously
• Balancing data-driven decision-making with creative intuition
• Collaborating effectively with cross-functional teams with varying priorities and workloads

ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of digital marketing in the gaming industry and can be overcome with strong organizational skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on AI-driven strategies and data analysis to optimize campaign performance.
• Razer's unique brand and focus on the gaming industry offer a distinct opportunity to engage with a passionate and global community.
• Career progression in this role may lead to senior marketing positions within the company, with the opportunity to specialize in AI-driven marketing strategies or expand into other areas of marketing.

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing positions, with a strong focus on AI-driven strategies and engagement with the global gaming community.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign to promote Razer's latest gaming headset, utilizing AI tools to optimize ad placement and targeting
• Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer engagement
• Collaborating with the creative team to produce engaging and high-performing content for Razer's social media channels, including ads, landing pages, and social media posts

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the Digital Marketing Specialist role at Razer, focusing on AI-driven marketing strategies and customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Razer support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in the gaming industry, and how does Razer address these challenges?
• How does Razer measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments, such as Product or Sales?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Razer Careers portal
• Tailor your resume and cover letter to highlight your experience with AI-driven marketing strategies, data analysis, and digital advertising platforms
• Prepare examples of your copywriting and proofreading skills to showcase during the interview
• Follow up with Razer's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.