Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to drive organic traffic and improve search rankings.
• Managing and optimizing Google Ads and Meta Ads campaigns to improve ROI and reduce cost per acquisition.
• Leveraging marketing automation tools like Zoho CRM for lead nurturing, customer segmentation, and email campaigns.
• Collaborating with external agencies and internal teams to align digital marketing efforts with overall company objectives.
• Tracking, measuring, and reporting on campaign performance across digital channels to provide insights and suggest improvements.

ASSUMPTION: This role requires a strong understanding of digital marketing, SEO, and paid advertising, as well as proficiency in marketing automation tools and analytics. Successful candidates will have experience working with external agencies and stakeholders to execute marketing strategies.

📋 Key Responsibilities

✅ Implement SEO strategies to drive organic traffic and improve search rankings using tools like Search Atlas.

✅ Manage and optimize Google Ads and Meta Ads campaigns, monitoring performance, adjusting bids, and optimizing campaigns to improve ROI and reduce cost per acquisition.

✅ Leverage Zoho CRM for marketing automation, lead nurturing workflows, customer segmentation, and creating/optimizing email campaigns.

✅ Collaborate with external agencies and partners to execute marketing strategies and coordinate with internal teams to align digital marketing efforts with overall company objectives.

✅ Track, measure, and report on campaign performance across digital channels using analytics tools to provide insights and suggest improvements for future campaigns.

✅ Assist with creating marketing visuals and supporting the design of marketing materials using tools like Canva, Figma, or other graphic design platforms (bonus skill).

ASSUMPTION: This role requires a proactive and motivated individual with strong attention to detail and organizational skills, able to work independently and meet deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2-3 years of experience in digital marketing, SEO, and paid advertising.

Required Skills:

• Strong SEO knowledge and experience with optimization strategies.
• Understanding of Google Ads, Meta Ads, and other paid media platforms.
• Ability to track, analyze, and report on campaign performance.
• Proficient in marketing copywriting with an understanding of how to write engaging ad copy.
• Familiarity with Zoho CRM and its marketing automation tools (preferred).

Preferred Skills:

• Familiarity with graphic design tools like Canva and Figma.
• Ability to create visually appealing content to complement marketing campaigns.

ASSUMPTION: Candidates with experience in using Zoho CRM and its marketing automation tools will have an advantage in this role. Additionally, proficiency in graphic design tools can be beneficial for supporting the design of marketing materials.

💰 Compensation & Benefits

Salary Range: $2,500 - $3,000 USD per year (based on industry standards for a Digital Marketing Specialist with 2-3 years of experience in a remote role).

Benefits:

• Fully remote work arrangement with flexible hours (9 AM - 5 PM EST).
• Opportunity to work with a fast-growing company in the exterior solutions space and play a key role in driving marketing efforts and growing the digital presence.

Working Hours: 40 hours per week, with flexible hours (9 AM - 5 PM EST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with 2-3 years of experience in a remote role. Actual compensation may vary depending on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services, with a focus on exterior solutions for residential and commercial properties.

Company Size: 11-50 employees, offering a collaborative and dynamic work environment with opportunities for growth and impact.

Founded: 2021, with a mission to bridge the global talent gap and help international professionals shine on the US tech stage.

Company Description:

• ProjectGrowth specializes in connecting global talent with exciting roles in US startups, offering remote flexibility, growth opportunities, and a fun, engaging network.
• The company focuses on providing exciting roles in US startups, remote flexibility, growth and guidance, and a fun, engaging network for its employees.
• ProjectGrowth believes in bridging the global talent gap and helping international professionals make their mark in the US tech world.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a growing company with a focus on connecting global talent with US tech jobs, offering opportunities for career growth and development in the marketing services industry.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and make a significant impact on the company's digital marketing efforts.

Reporting Structure: This role reports directly to the Hiring Manager and works collaboratively with external agencies and internal teams.

Work Arrangement: Fully remote, with flexible hours (9 AM - 5 PM EST).

Growth Opportunities:

• Proven success in driving measurable improvements in organic search rankings and traffic growth through SEO efforts.
• Effectively managing and optimizing paid advertising campaigns across Google and Meta Ads to achieve or exceed KPIs related to lead generation, conversion rates, and ROI.
• Seamless collaboration with external agencies and stakeholders to execute digital marketing strategies and consistently meeting or exceeding performance metrics.
• Demonstrating strong creative input in campaign assets and marketing materials, contributing to the overall success of the marketing team.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's digital marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location.

Office Location(s): N/A (fully remote work arrangement).

Geographic Context:

• The role is fully remote, allowing candidates to work from anywhere with a stable internet connection.
• The company is headquartered in New York, NY, with additional offices in Cairo, EG, San Francisco, CA, and Los Angeles, CA.
• The company offers remote flexibility, enabling employees to work from their home country and collaborate with team members across different time zones.

Work Schedule: 40 hours per week, with flexible hours (9 AM - 5 PM EST).

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from anywhere, with the added benefit of avoiding daily commute and maintaining a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form.
• Record a video showcasing your skill sets.

Key Assessment Areas:

• Digital marketing skills, with a focus on SEO, paid advertising, and marketing automation.
• Communication skills, both written and verbal, to collaborate effectively with external and internal teams.
• Attention to detail and organizational skills to manage multiple campaigns and projects simultaneously.
• Proactivity and initiative, demonstrating a passion for digital marketing and a strong desire to learn and grow in the role.

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing skills and experience with SEO, paid advertising, and marketing automation tools.
• Prepare a video showcasing your skill sets, focusing on your experience with SEO, paid advertising, and marketing automation tools, as well as your ability to collaborate with external agencies and stakeholders.
• Research the company and the role to demonstrate your understanding of the industry and the specific requirements of the position.

ATS Keywords: SEO, Google Ads, Meta Ads, Zoho CRM, marketing automation, analytics, reporting, graphic design, collaboration, communication, attention to detail, organizational skills, proactivity, copywriting.

ASSUMPTION: The application process for this role is straightforward, with a focus on assessing the candidate's digital marketing skills, communication abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Search Atlas (preferred) for SEO performance analysis and optimization.
• Google Ads and Meta Ads for paid advertising campaign management.
• Zoho CRM for marketing automation, lead nurturing workflows, customer segmentation, and email campaigns.
• Canva and Figma for graphic design and marketing material creation (bonus skill).

ASSUMPTION: The tools and technologies listed are essential for the successful execution of the role's responsibilities, with a focus on SEO, paid advertising, marketing automation, and graphic design (bonus skill).

👔 Cultural Fit Considerations

Company Values:

• Bridging the global talent gap and helping international professionals shine on the US tech stage.
• Offering exciting roles in US startups with remote flexibility, growth opportunities, and a fun, engaging network.
• Providing a collaborative and dynamic work environment with opportunities for career growth and impact.

Work Style:

• Fully remote work arrangement with flexible hours (9 AM - 5 PM EST).
• Collaborative and dynamic work environment, with opportunities for growth and impact.
• Focus on driving marketing efforts and growing the digital presence of the company.

Self-Assessment Questions:

• Do you have a strong understanding of digital marketing, SEO, and paid advertising, with experience working with marketing automation tools and external agencies?
• Are you proactive, motivated, and results-driven, with a passion for digital marketing and a strong desire to learn and grow in the role?
• Do you have excellent written and verbal communication skills, with the ability to collaborate effectively with external and internal teams?
• Are you comfortable working independently and meeting deadlines in a fast-paced environment, with a strong attention to detail and organizational skills?

ASSUMPTION: Candidates who align with the company's values and work style, demonstrating a strong understanding of digital marketing, SEO, and paid advertising, as well as excellent communication skills and a proactive, motivated work ethic, will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously, requiring strong organizational skills and attention to detail.
• Collaborating with external agencies and stakeholders, necessitating excellent communication skills and the ability to work effectively with diverse teams.
• Working in a fully remote environment, which may require additional self-motivation and time management skills.
• Keeping up with industry trends and best practices in digital marketing, SEO, and paid advertising, demanding continuous learning and adaptation.

ASSUMPTION: While this role offers numerous opportunities for growth and impact, candidates should be prepared to face potential challenges related to project management, collaboration, remote work, and industry trends.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on exterior solutions for residential and commercial properties, requiring industry-specific knowledge and experience.
• Industry-specific context: The exterior solutions industry is competitive and dynamic, with a strong focus on visual appeal and functionality. Candidates should have a solid understanding of the industry and its unique marketing requirements.
• Career path comparison: This role offers a clear path for career growth and development in the digital marketing field, with the potential to advance to senior or management positions within the company or the broader marketing services industry.

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the industry-specific context, as well as the potential career growth opportunities, to make an informed decision about their application.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new product launch, resulting in a 30% increase in organic traffic and a 20% improvement in search rankings within the first three months.
• Managing and optimizing a Google Ads campaign for an existing service, achieving a 15% reduction in cost per acquisition and a 25% increase in conversion rates over a six-month period.
• Creating and optimizing email campaigns using Zoho CRM, with a 20% increase in open rates and a 15% improvement in click-through rates compared to previous campaigns.

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful digital marketing strategies, with a focus on SEO, paid advertising, and marketing automation.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy for the company's website, and how my role would contribute to its optimization and improvement?
• How does the team structure for digital marketing at the company, and who would I be working with on a day-to-day basis?
• What is the company's approach to work-life balance, and how does the fully remote work arrangement support this?
• What opportunities are there for growth and professional development within the digital marketing team, and how does the company support its employees in achieving these goals?
• How does the company measure the success of its digital marketing campaigns, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your digital marketing skills and experience with SEO, paid advertising, and marketing automation tools.
• Prepare a video showcasing your skill sets, focusing on your experience with SEO, paid advertising, and marketing automation tools, as well as your ability to collaborate with external agencies and stakeholders.
• Research the company and the role to demonstrate your understanding of the industry and the specific requirements of the position.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.