📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Akumin
🔹 Location: Florida (Remote Worker)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies for Radiology and Oncology divisions
- Managing digital presence and content across various channels
- Analyzing performance data to optimize campaigns and maximize ROI
- Collaborating with cross-functional teams to align marketing efforts with business objectives
- Exploring new digital technologies and trends to enhance marketing efficiency
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to drive successful digital marketing campaigns in the healthcare industry.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies aligned with business objectives, incorporating market analysis, competitive insights, and targeted audience segmentation
✅ Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility
✅ Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI
✅ Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals
✅ Explore and implement new digital technologies and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices
ASSUMPTION: The role requires a proactive approach to staying informed about industry trends and continuously improving digital marketing strategies based on performance data and evolving business needs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2 years of proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors
Required Skills:
- Proven experience developing and implementing successful digital marketing campaigns across multiple channels
- Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs
- Proficiency with analytics tools like Google Analytics (G4)
- Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems)
- Excellent written and verbal communication skills for effective messaging and stakeholder engagement
- Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through
Preferred Skills:
- 5 years of preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors
- Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures
- Capability to adapt to new technologies and stay abreast of the changing digital landscape
ASSUMPTION: While the required experience level is 2-5 years, having 5 years of experience would be beneficial for this role due to the complexity of the healthcare industry and the need for a strong understanding of digital marketing strategies.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in the healthcare industry)
Benefits:
- Health, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Paid Time Off (PTO)
- Employee Assistance Program (EAP)
- Tuition Reimbursement
Working Hours: Full-time, 40 hours per week. Occasional travel may be required (up to 10%)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with the required experience level in the healthcare industry. Actual salary may vary based on factors such as performance, location, and company-specific compensation structures.
📌 Applicant Insights
🔍 Company Context
Industry: Akumin operates in the healthcare industry, specifically focusing on radiology and oncology services. The company serves hospitals, health systems, and physician groups across the United States.
Company Size: Akumin has 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Akumin was founded in 2015 and has since grown to become a trusted partner for hospitals and health systems, offering outsourced radiology and oncology services.
Company Description:
- Akumin provides comprehensive solutions for hospitals, health systems, and physician groups, covering outsourced radiology and oncology services
- The company offers fixed-site outpatient diagnostic imaging services through a network of imaging locations and outpatient radiology and oncology services to about 1,000 hospitals and health systems across 47 states
- Akumin's mission is to be a trusted partner for its clients, delivering high-quality, cost-effective healthcare services
Company Specialties:
- Diagnostics & Imaging Services
- Healthcare Clinics
- Oncology
- Radiology
- and Radiation Therapy
Company Website: akumin.com
ASSUMPTION: Akumin's focus on the healthcare industry and its extensive network of clients present unique opportunities and challenges for digital marketing efforts.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Digital Marketing Specialist will report directly to the Director of Marketing and work closely with cross-functional teams, including operations, sales, and product development.
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Akumin's office locations in Florida.
Growth Opportunities:
- As Akumin continues to grow, there may be opportunities for the Digital Marketing Specialist to take on more responsibilities or move into a management role
- The company's focus on innovation and new technologies presents opportunities for professional development in digital marketing
- Working with a diverse range of stakeholders and clients can provide valuable experience and networking opportunities
ASSUMPTION: The growth opportunities for this role will depend on Akumin's continued expansion and the individual's performance and initiative in taking on new challenges.
🌍 Location & Work Environment
Office Type: Akumin has office locations in Florida, with the option for remote work
Office Location(s): Orlando, Tampa, and Miami, Florida
Geographic Context:
- Florida is a large state with a diverse population, offering a wide range of potential customers and market opportunities for Akumin's services
- The state's warm climate and beaches make it an attractive destination for both residents and tourists, presenting unique marketing challenges and opportunities
- Florida's strong healthcare industry provides a supportive environment for Akumin's services and digital marketing efforts
Work Schedule: Full-time, 40 hours per week, with occasional travel required (up to 10%)
ASSUMPTION: The remote-friendly work arrangement and office locations in Florida provide flexibility for applicants, allowing them to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interview with the Director of Marketing and relevant team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Digital marketing strategy and planning
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on the healthcare industry
- Tailor your resume and cover letter to emphasize your understanding of Akumin's business and the unique challenges and opportunities presented by the role
- Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
ATS Keywords: Digital Marketing, SEO, SEM, Content Management, Analytics, Campaign Management, Budget Management, Collaboration, Communication, Data Analysis, Audience Segmentation, Healthcare Regulations, Project Management, Innovation, Social Media, Email Marketing
ASSUMPTION: Akumin's application process may vary depending on the specific needs of the role and the company's current hiring practices.
🛠️ Tools & Technologies
- Google Analytics (G4)
- CRM software (e.g., Salesforce, HubSpot)
- SEO/SEM tools (e.g., Google Ads, SEMrush, Ahrefs)
- Content Management Systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., LinkedIn, Facebook, Twitter)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Akumin's current tech stack and the individual's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Innovation and continuous improvement
- Accountability and integrity
- Respect and inclusivity
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Adaptability and flexibility
- Strong communication and interpersonal skills
- Proactive and results-oriented approach
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful digital marketing campaigns in the healthcare industry?
- Are you comfortable working in a collaborative, cross-functional environment and managing multiple projects simultaneously?
- Do you have strong analytical skills and the ability to interpret data to inform marketing strategies?
- Are you proactive, results-oriented, and able to work independently with minimal supervision?
ASSUMPTION: Akumin's company culture emphasizes patient-centered care, collaboration, and innovation, making it an attractive fit for candidates with strong communication skills, a data-driven mindset, and a passion for improving healthcare services through digital marketing.
⚠️ Potential Challenges
- The healthcare industry is highly regulated, requiring a strong understanding of compliance and data privacy standards
- Akumin's extensive network of clients presents unique challenges in managing multiple marketing campaigns and ensuring consistent branding across various platforms
- The remote-friendly work arrangement may require strong self-motivation and time management skills
- Occasional travel may be required, presenting potential scheduling conflicts or personal inconveniences
ASSUMPTION: The potential challenges for this role can be mitigated through strong communication, collaboration, and adaptability, as well as a deep understanding of the healthcare industry and digital marketing best practices.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position offers a unique focus on the healthcare industry and the opportunity to work with a diverse range of clients
- Akumin's mid-sized company structure provides more opportunities for growth and career advancement than larger enterprises, while still offering the resources and support of a well-established organization
- This role offers a competitive salary range and comprehensive benefits package, making it an attractive opportunity for digital marketing professionals looking to advance their careers in the healthcare industry
ASSUMPTION: The specific details of this role may vary depending on Akumin's current hiring practices and the individual's unique qualifications and experiences.
📝 Sample Projects
- Developing and executing a targeted social media campaign to raise awareness of Akumin's radiology services among healthcare professionals
- Conducting a comprehensive SEO audit of Akumin's website and implementing optimization strategies to improve organic search rankings and drive more traffic to the site
- Managing a team of content creators to produce high-quality, engaging blog posts and articles that showcase Akumin's expertise in radiology and oncology services
ASSUMPTION: The specific projects for this role may vary depending on Akumin's current marketing priorities and the individual's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing strategies for Akumin's Radiology and Oncology divisions, and how this role fits into those plans?
- How does Akumin support the professional development and growth of its marketing team members?
- What are the biggest challenges facing Akumin's digital marketing efforts, and how can this role help address them?
- How does Akumin measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into Akumin's company culture and marketing priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on the unique challenges and opportunities presented by this role
- Prepare examples of successful digital marketing campaigns you've led or contributed to, focusing on strategy, execution, and results
- Follow up with Akumin's HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
