📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Uneekor
🔹 Location: Irvine, California
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns to drive brand awareness and engagement
- Managing social media channels and content creation using Adobe Suite
- Collaborating with external agencies and influencers to enhance brand presence
- Monitoring analytics and providing data-driven insights to optimize performance
ASSUMPTION: This role requires a strong understanding of digital marketing trends and tools, as well as the ability to work independently and collaboratively in a fast-paced environment.
📋 Key Responsibilities
✅ Creating comprehensive digital campaigns to drive awareness, demand, consideration, and trial
✅ Coordinating external agencies, briefing campaigns, and running projects from inception to delivery
✅ Spearheading social media channel strategies, content creation, and engagement
✅ Monitoring social media analytics and responding to comments/questions
✅ Establishing relationships with social media influencers and content creators for brand collaborations
✅ Working with journalists and key publications to support launches and strategic campaigns
✅ Managing launch events and activities, liaising with journalists, influencers, and agencies
✅ Staying informed about industry trends, competitor activities, and emerging opportunities
✅ Establishing key performance metrics to measure the success of activities, events, and digital campaigns
✅ Working closely with marketing, sales, product, and other relevant teams for cross-functional alignment
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to adapt to changing priorities and market dynamics.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field
Experience: Proven experience in digital marketing and partnership management
Required Skills:
- Strong negotiation, communication, and interpersonal skills
- Ability to think strategically and creatively, with a track record of driving successful partnerships
- Analytical mindset with the ability to use data to make informed decisions
- Excellent organizational and project management skills, with keen attention to detail
- Proficiency in CRM and marketing automation tools
- Familiarity with digital marketing trends and technologies
Preferred Skills:
- Fluency in Adobe Suite for content creation and resizing
- Experience with SocialPilot and MailChimp
- Knowledge of golf industry trends and players
ASSUMPTION: Candidates with a background in marketing, digital marketing, or a related field, along with relevant experience, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $80,000 annually
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a digital marketing specialist role with 2-5 years of experience in the Irvine, California area.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing, specifically focused on golf technology and software
Company Size: 11-50 employees, which means a mid-sized company with a close-knit team and the opportunity for significant impact on the business
Founded: 2015, with a brief history of innovating in the golf industry with cutting-edge launch monitors, simulators, and performance software
Company Description:
- Uneekor uses technology and design to connect the world through golf, empowering every golfer to be the best version of themselves on and off the course
- Focused on creating authentic experiences that reflect a deep passion for golf
- Committed to advancing the game of golf for players around the world
Company Specialties:
- Sensor Technology
- Golf Simulation
- Consumer Electronics
- Golf Training
- Commercial Electronics
- Commercial Business
- Residential Electronics
- Golf Technology
- Software Development
Company Website: linktr.ee/uneekor
ASSUMPTION: Uneekor is a growing company with a strong focus on innovation and customer experience, providing ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Marketing Manager and works closely with other marketing team members, as well as cross-functional teams such as sales and product
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a better work-life balance
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Marketing Manager or Senior Marketing Specialist
- Expansion into other areas of the business, such as sales, product management, or customer success
- Gaining valuable experience in a growing industry and company, with the potential for long-term career growth
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a strong focus on learning and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 15770 Laguna Lake Rd., Irvine, California 92618, US
Geographic Context:
- Irvine is a suburban city in Orange County, California, with a high quality of life, excellent schools, and a thriving job market
- Close proximity to beaches, mountains, and other natural attractions, providing ample opportunities for outdoor recreation and leisure activities
- Access to a diverse range of cultural, entertainment, and dining options, with a vibrant arts scene and a strong sense of community
Work Schedule: Full-time, with a hybrid work arrangement that allows for some remote work and flexible hours
ASSUMPTION: The work environment at Uneekor is collaborative, supportive, and focused on employee growth and development, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences, accomplishments, and problem-solving skills
- Final interview with the hiring manager or a panel of stakeholders to discuss the role in more detail and make a hiring decision
Key Assessment Areas:
- Digital marketing skills and experience
- Ability to work collaboratively and independently in a fast-paced environment
- Problem-solving skills and analytical mindset
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of past successful campaigns or projects, demonstrating your ability to drive results and make an impact
- Demonstrate your passion for golf and understanding of the golf industry, if applicable
ATS Keywords: Digital Marketing, Social Media Management, Brand Partnerships, PR Events, Influencer Campaigns, Content Creation, Analytics, Project Management, Negotiation, Communication, CRM Tools, Marketing Automation, Adobe Suite, Trend Analysis
ASSUMPTION: The application process at Uneekor is designed to be thorough and comprehensive, with a strong focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management tools (SocialPilot, Hootsuite, Buffer)
- CRM and marketing automation tools (HubSpot, Marketo, Salesforce)
- Analytics tools (Google Analytics, Tableau, Power BI)
- Project management tools (Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is preferred but not required, as Uneekor is willing to provide training and support to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Uneekor values creativity, curiosity, and a willingness to take risks to drive progress and growth
- Collaboration: Uneekor fosters a culture of teamwork, open communication, and mutual support to achieve common goals
- Customer-centric: Uneekor prioritizes the needs and preferences of its customers, striving to create exceptional experiences and build lasting relationships
Work Style:
- Fast-paced: Uneekor operates in a dynamic and ever-changing environment, requiring employees to be adaptable, proactive, and responsive to new challenges and opportunities
- Data-driven: Uneekor uses data and analytics to inform decision-making, measure performance, and optimize results
- Results-oriented: Uneekor values action, accountability, and a strong focus on achieving tangible outcomes and delivering value to customers and stakeholders
Self-Assessment Questions:
- Do you have a passion for golf and a deep understanding of the golf industry?
- Are you comfortable working in a fast-paced, dynamic environment, and adapting to changing priorities and market dynamics?
- Do you have strong analytical skills and the ability to use data to make informed decisions?
- Are you a strong communicator and collaborator, with the ability to work effectively with diverse teams and stakeholders?
ASSUMPTION: Uneekor values candidates who are passionate, driven, and committed to the company's mission and values, with a strong desire to learn, grow, and make a meaningful impact.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require long hours and tight deadlines
- Uneekor is a growing company, which may present challenges in terms of resources, infrastructure, and organizational structure
- The hybrid work arrangement may require some on-site presence, which may not be suitable for candidates who prefer fully remote work
- Irvine, California, may have a higher cost of living compared to other areas, which may impact the overall compensation package
ASSUMPTION: These challenges are inherent to working in a growing, innovative company and can be mitigated with effective communication, collaboration, and a strong focus on work-life balance.
📈 Similar Roles Comparison
- Digital Marketing Specialist at Uneekor focuses more on brand awareness and engagement, while similar roles at other companies may prioritize demand generation and lead acquisition
- Uneekor operates in the golf industry, which has unique trends, dynamics, and customer preferences compared to other industries
- Career progression at Uneekor may involve moving into other areas of the business, such as sales, product management, or customer success, while similar roles at other companies may have a more linear career path within marketing
ASSUMPTION: This role offers a unique opportunity to work in a growing industry and company, with a strong focus on innovation, customer experience, and professional growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new golf simulator product, including content creation, influencer partnerships, and analytics tracking
- Collaborating with external agencies to create and execute a targeted email marketing campaign to drive brand awareness and engagement among golf enthusiasts
- Conducting market research and analysis to identify trends, opportunities, and gaps in the golf industry, and developing data-driven recommendations to inform marketing strategy
ASSUMPTION: These sample projects are designed to provide a snapshot of the types of initiatives and responsibilities associated with the Digital Marketing Specialist role at Uneekor.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- What are the key priorities and goals for the first 90 days in this role, and how will my performance be measured and evaluated?
- How does Uneekor support the professional growth and development of its employees, and what opportunities are available for advancement within the company?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does Uneekor engage with and support its customers, and what are the key metrics used to measure customer satisfaction and success?
ASSUMPTION: These questions are designed to provide a deeper understanding of the role, the company, and the opportunities for growth and development, allowing candidates to make informed decisions about their career and future.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, social media management, and brand partnerships
- Provide specific examples of past successful campaigns or projects, demonstrating your ability to drive results and make an impact
- Prepare for your interview by researching Uneekor, the golf industry, and the role itself, and be ready to discuss your passion for golf and digital marketing
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
