Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Pause Experience Company

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing digital media plans aligned with the brand’s vision
• Establishing and growing the brand’s online presence
• Innovating digital campaigns to deliver the brand message
• Managing social media platforms and SEO audits
• Collaborating with the sales team to drive commercial performance

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital marketing trends and platforms.

📋 Key Responsibilities

✅ Developing and implementing digital media plans

✅ Researching and staying updated on marketing trends

✅ Establishing and growing the brand’s online presence

✅ Creating and managing digital content (copywriting, videos, etc.)

✅ Managing social media platforms and SEO audits

✅ Creating and monitoring Google Ads campaigns

✅ Collaborating with the sales team to drive sales through digital channels

✅ Improving customer engagement through various marketing tactics

✅ Monitoring and reporting on ROI and KPIs

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven performance tracking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 2 years of relevant experience, preferably in the hospitality industry or with lifestyle brands

Required Skills:

• Proven experience in digital media planning and execution
• Strong understanding of digital marketing trends and platforms
• Excellent communication skills (verbal, written, listening, and presentation)
• Self-motivated and creative problem-solving abilities
• Ability to work both autonomously and in a team setting

Preferred Skills:

• Previous experience working in the hospitality industry or with lifestyle brands
• Fluency in Arabic (due to the location and target audience)

ASSUMPTION: Candidates with experience in the hospitality industry or with lifestyle brands may have a better understanding of the target audience and brand values.

💰 Compensation & Benefits

Salary Range: SAR 15,000 - 25,000 per month (based on experience and industry standards for the region)

Benefits:

• Health insurance
• Paid time off (vacation, sick leave, etc.)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime

ASSUMPTION: The salary range is estimated based on industry standards for the region and the candidate's experience level. Benefits may vary and are subject to the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services

Company Size: 2-10 employees (Small, close-knit team with a personal touch)

Founded: 2022 (Relatively new, growing company)

Company Description:

• Pause Experience Company specializes in curating bespoke wellness programs and immersive experiences for corporate environments
• Their mission is to enhance human connection, foster a sense of community, and promote well-being within companies
• They offer tailored workshops, retreats, and interactive sessions to drive engagement, productivity, and overall happiness

Company Specialties:

• Wellness programs and experiences
• Corporate well-being and engagement
• Immersive team-building activities

Company Website: www.drhavarose.com/pauseexperience

ASSUMPTION: As a small, growing company, Pause Experience Company offers a unique opportunity for applicants to make a significant impact and grow with the organization.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the company founder/CEO

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

• As the company grows, there may be opportunities for the role to evolve or expand
• Potential for career advancement within the company as it scales
• Chance to gain experience in a variety of marketing aspects and industries

ASSUMPTION: This role offers growth opportunities as the company expands and may provide a pathway for career advancement within the organization.

🌍 Location & Work Environment

Office Type: Co-working space or shared office

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern culture, with numerous historical sites, shopping centers, and entertainment options
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: Sunday to Thursday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime)

ASSUMPTION: The work environment is likely to be dynamic and collaborative, with a focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual final interview with the company founder/CEO
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Cultural fit and alignment with company values
• Communication and presentation skills
• Problem-solving and creative thinking

Application Tips:

• Highlight relevant experience and achievements in digital marketing
• Tailor your resume and cover letter to emphasize your fit with the company's mission and values
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Research the company and industry to demonstrate your understanding and enthusiasm

ATS Keywords: Digital Media Planning, Marketing Trends Research, Brand Awareness, Social Media Management, Digital Campaign Innovation, Content Development, SEO Audits, Google Ads Management, Sales Collaboration, Customer Engagement, Performance Reporting, Copywriting, Video Production, Creative Problem Solving, Team Collaboration, Autonomous Work

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Google Ads platform
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Well-being and personal growth
• Community and connection
• Creativity and innovation

Work Style:

• Collaborative and team-oriented
• Flexible and adaptable
• Results-driven and data-focused

Self-Assessment Questions:

• Do you prioritize self-care and personal well-being?
• Are you comfortable working in a small, close-knit team and contributing to a collaborative environment?
• Do you have a proven track record of driving results through creative problem-solving and data-driven decision-making?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Working in a small, growing company may require adaptability and flexibility
• The role may involve occasional overtime or working on weekends to support events or campaigns
• The company's focus on well-being and personal growth may require candidates to prioritize self-care and work-life balance
• The role may require candidates to work in a co-working space or shared office, which may have its own unique challenges and distractions

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a strong commitment to the company's mission and values.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Specialist in other industries, but with a focus on the unique aspects of the wellness and corporate well-being sector
• Compared to marketing roles in larger organizations, this role offers more autonomy and the opportunity to make a significant impact on the company's growth and success
• Career paths in this role may include advancement to a marketing director or similar leadership position as the company grows

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other industries or organizations.

📝 Sample Projects

• Developing and executing a social media campaign to promote a wellness retreat
• Conducting market research to identify trends and opportunities in the corporate well-being sector
• Creating and managing a Google Ads campaign to drive event registrations

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Digital Marketing Specialist may be expected to perform, but the specific projects may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does the company support the well-being and personal growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure the success of its wellness programs and immersive experiences?
• What opportunities are there for professional development and growth within the company?
• How does the company balance the need for results and growth with a focus on well-being and work-life balance?

ASSUMPTION: These questions are intended to help candidates better understand the company's culture, values, and priorities, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing
• Prepare examples of successful digital marketing campaigns you've led or contributed to
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.