Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Star Automotive Hellas

🔹 Location: Kifisiá, Attikí, Greece

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies across social media channels
• Analyzing and reporting on digital marketing KPIs to drive continuous improvement
• Overseeing the content, performance, and maintenance of the MB, smart, and StarRent websites
• Collaborating with various teams to ensure seamless ecommerce operations and achievement of business objectives
• Managing CRM campaigns for Mercedes-Benz Cars & smart and supporting the dealer network

ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and customer-centric strategies.

📋 Key Responsibilities

✅ Social Media Management: Develop and execute content strategies across social media channels, stay ahead of digital trends, and collaborate with our Social Media Agency.

✅ Analytics & Reporting: Track, measure, and analyze digital marketing KPIs, providing insights and recommendations for continuous improvement.

✅ Website & Content Management: Oversee the content, performance, and maintenance of the MB, smart, and StarRent websites, ensuring an optimized user experience.

✅ SEO & Website Optimization: Implement SEO best practices to improve organic visibility and website performance.

✅ eCommerce: Work closely with various teams to ensure seamless operations of the ecommerce platform and achievement of both business & marketing objectives.

✅ CRM & Digital Campaigns: Design and manage CRM campaigns for Mercedes-Benz Cars & smart, analyze campaign effectiveness, and propose improvements.

✅ Dealer Network Support: Ensure proper utilization of OneDoC & MBCRM by the Authorized Dealer Sales Network, providing training and ongoing communication.

✅ Digital Innovation: Drive the implementation of new digital projects and applications to enhance customer engagement.

✅ Internal & External Communications: Coordinate the Emil Frey Newsletter publication and support marketing initiatives, including events, exhibitions, sponsorships, and donations.

✅ Compliance & Best Practices: Ensure adherence to digital marketing best practices, GDPR guidelines, and internal processes.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communication, or a related field (Master’s degree is a plus).

Experience: Minimum 3 years of experience in a similar role.

Required Skills:

• eCommerce skillset
• Proficiency in MS Office
• Fluency in Greek & English (German is a plus)
• Strong analytical & problem-solving skills with a data-driven approach
• Creative mindset with the ability to develop engaging digital content
• Team player with a positive attitude, strong communication skills, and a customer-centric approach
• Self-motivated, proactive, and adaptable to a dynamic work environment

Preferred Skills:

• Experience with CRM software (e.g., Salesforce, HubSpot)
• Knowledge of SEO best practices and tools (e.g., Google Analytics, SEMrush)
• Familiarity with ecommerce platforms (e.g., Shopify, Magento)

ASSUMPTION: Candidates with experience in the automotive industry or luxury goods may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level digital marketing role in Greece, the estimated salary range is €25,000 - €35,000 per year. This estimate takes into account the company size, location, and required experience level.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Mercedes-Benz vehicles and services
• Training and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Star Automotive Hellas operates within the competitive automotive industry, focusing on the distribution and marketing of Mercedes-Benz and smart vehicles in Greece.

Company Size: With 51-200 employees, Star Automotive Hellas offers a mid-sized company environment, providing opportunities for growth and collaboration while maintaining a relatively flat organizational structure.

Founded: Established in 1981, Star Automotive Hellas has a rich history in the Greek automotive market, with a strong focus on customer satisfaction and brand loyalty.

Company Description:

• Star Automotive Hellas is the official distributor of Mercedes-Benz and smart vehicles in Greece, offering a wide range of products and services to meet the diverse needs of its customers.
• The company is a member of the international Emil Frey Group, which operates in over 20 countries and employs more than 10,000 people worldwide.
• Star Automotive Hellas is committed to providing exceptional customer service, innovative marketing strategies, and sustainable business practices.

Company Specialties:

• Mercedes-Benz and smart vehicle distribution
• After-sales services and support
• eCommerce and digital marketing
• Sustainable mobility solutions

Company Website: http://mb4.me/provider_privacy_GR

ASSUMPTION: Star Automotive Hellas' strong brand presence and extensive dealer network provide a solid foundation for digital marketing efforts and customer engagement.

📊 Role Analysis

Career Level: This role is suitable for mid-level digital marketing professionals seeking to advance their careers in a dynamic and challenging environment.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate closely with various teams, including product management, information technology, and administration.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects. The role requires a high degree of flexibility and adaptability to meet the demands of a fast-paced work environment.

Growth Opportunities:

• Progression to a senior digital marketing role or management position within the company
• Expansion of responsibilities to include additional markets or product lines
• Development of specialized skills in areas such as ecommerce, SEO, or social media management

ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the company, taking on new challenges and responsibilities as they arise.

🌍 Location & Work Environment

Office Type: The company's headquarters is located in Kifisiá, a suburban area of Athens, offering a modern and professional work environment with easy access to public transportation and amenities.

Office Location(s): 20 Thivaidos, Kifisiá, Attica 145 64, GR

Geographic Context:

• Kifisiá is a well-established residential and commercial area, known for its high-end shops, restaurants, and cafes.
• The office is situated near major highways, providing easy access to other parts of Athens and the surrounding region.
• Greece offers a Mediterranean climate, with mild winters and hot, dry summers, providing ample opportunities for outdoor activities and cultural experiences.

Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate project deadlines and team meetings. Occasional overtime may be required to meet project goals.

ASSUMPTION: The office environment is dynamic and collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and relevant team members
• Final interview with the General Manager or another senior executive
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and innovation
• Communication and teamwork skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your digital marketing campaigns, their outcomes, and the lessons you learned from them.
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand.

ATS Keywords: Digital Marketing, Social Media, Analytics, SEO, eCommerce, CRM, Customer Engagement, Mercedes-Benz, Star Automotive Hellas, Marketing Campaigns, Data-driven Decision Making

ASSUMPTION: The interview process may vary depending on the candidate's background and the specific needs of the company at the time of application.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• SEO tools (e.g., SEMrush, Ahrefs)
• eCommerce platforms (e.g., Shopify, Magento)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The company may provide training and support for candidates who are new to specific tools or technologies.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and responsibility

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and flexible
• Customer-focused and customer-centric

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and best practices?
• Can you provide an example of a successful digital marketing campaign you've managed, and how you measured its success?
• How do you approach working with a diverse team, and how have you handled conflicts or disagreements in the past?

ASSUMPTION: Successful candidates will demonstrate a strong alignment with the company's values and a willingness to embrace its work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the fast-paced nature of the digital marketing industry
• Working with a diverse team, including both internal and external stakeholders
• Adapting to the unique requirements and constraints of the automotive industry
• Balancing the need for creativity and innovation with the need for data-driven decision making

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their skills and experience to drive results and contribute to the company's success.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses specifically on the automotive industry and its unique requirements and constraints.
• While the core responsibilities may be similar to other digital marketing roles, the specific focus on the Mercedes-Benz brand and its luxury positioning sets this role apart.
• Career progression in this role may involve expanding responsibilities to include additional markets or product lines, or taking on a management or leadership position within the company.

ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new Mercedes-Benz model launch
• Analyzing website performance data to identify areas for improvement and implementing SEO best practices to enhance organic visibility
• Managing a CRM campaign to drive customer engagement and loyalty for the smart brand

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, rather than representing a comprehensive list of potential projects.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
• Can you describe the team structure and dynamics, and how this role will collaborate with other departments and teams?
• What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the digital marketing field?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your digital marketing expertise and automotive industry knowledge.
• Prepare examples of your digital marketing campaigns, their outcomes, and the lessons you learned from them, ready to discuss during the interview process.
• Research the company and its products to demonstrate your enthusiasm and understanding of the brand, and prepare thoughtful questions to ask during the interview.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.