📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Exponent Inc.
🔹 Location: Oakland or Menlo Park, CA
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site (Oakland or Menlo Park, CA)
🚀 Job Overview
Key aspects of this role include:
- Orchestrating lead-generation campaign strategies across multiple marketing channels
- Managing events and creating assets such as landing pages, emails, and workflows in HubSpot
- Writing compelling content for web, email, and social campaigns
- Applying innovative lead generation tactics and account-based marketing strategies
- Analyzing data from various applications to evaluate the impact of marketing activities
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and various marketing technologies to succeed.
📋 Key Responsibilities
✅ Learn Exponent’s complex scientific and engineering consulting business
✅ Understand client audiences and personas to create targeted marketing campaigns
✅ Leverage creative content and experiment with different types of campaigns to increase client conversion rates
✅ Manage lead nurture campaigns and apply innovative lead generation tactics
✅ Optimize Exponent’s brand in search engines and LinkedIn company page
✅ Keep Exponent current with digital marketing trends and emerging technologies
✅ Synthesize and analyze data from various applications to create reports evaluating marketing activities
✅ Collaborate with the IT department to integrate marketing technology tools and company’s CRM
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to plan, carry out, and support projects with minimal supervision.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, communication, journalism, English, or a related field
Experience: 6-8 years of marketing experience, with a focus on B2B programs
Required Skills:
- Proven ability to write compelling content
- Strong data analysis and data presentation skills
- Proficiency in MS Office, PowerPoint, and Excel
- Experience with HubSpot or other email marketing software
- Proficiency in G4, Looker Studio, Drupal, WordPress, and SEMrush
- Knowledge of html is a plus
Preferred Skills:
- Experience with Power BI dashboards
- Familiarity with Deltek VantagePoint
- Knowledge of paid LinkedIn campaigns and Google Ads
ASSUMPTION: Candidates with experience in a similar role within the consulting industry may have an advantage.
💰 Compensation & Benefits
Salary Range: USD $80,000.00 - USD $125,000.00 /Yr.
Benefits:
- Health and well-being programs
- Competitive benefits package
- Compensation and recognition programs
Working Hours: Full-time, with regular office attendance expected
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with the required experience level in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services. Exponent is a premium engineering and scientific consulting firm with expertise in over 90 technical disciplines.
Company Size: 1,001-5,000 employees. As a large company, Exponent offers opportunities for career growth and collaboration with a diverse team of experts.
Founded: 1967. Exponent has a rich history of providing innovative solutions to complex challenges, with a focus on safety, health, and sustainability.
Company Description:
- Exponent brings together multidisciplinary expertise and resources to help clients navigate complex industries and push their products and processes forward.
- The company connects decades of pioneering work in failure analysis to develop solutions for a safer, healthier, sustainable world.
- Exponent is certified to ISO 9001, ensuring quality and consistency in its consulting services.
Company Specialties:
- Disputes
- Environment & Sustainability
- Accident & Failure Investigation
- Health Sciences Innovation
- Industrial Operations & Technology
- Product Analysis & Improvement
- Product Safety & Recall
- Regulatory & Compliance
- Research Strategy & Implementation
- Risk Assessment & Mitigation
- Data & Innovation
Company Website: www.exponent.com
ASSUMPTION: Exponent’s extensive expertise and resources make it an attractive choice for candidates seeking a challenging and rewarding career in consulting.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a high degree of expertise in digital marketing and B2B campaigns.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various departments, including IT and Sales.
Work Arrangement: On-site, with regular office attendance expected. The successful applicant must live (or be willing to relocate) in the San Francisco Bay Area.
Growth Opportunities:
- Exponent offers opportunities for career growth and advancement within the marketing department and across the company’s various disciplines.
- The company encourages learning and development through mentoring, sponsorship, and a culture of continuous improvement.
- Exponent’s diverse client base and complex projects provide ample opportunities for professional growth and skill development.
ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity to apply digital marketing expertise to a wide range of consulting services and industries.
🌍 Location & Work Environment
Office Type: Exponent’s offices are designed to be collaborative, dynamic, and multi-disciplinary, fostering engagement and innovation.
Office Location(s): Oakland or Menlo Park, CA
Geographic Context:
- The San Francisco Bay Area is a vibrant and diverse region with a strong economy and numerous cultural attractions.
- The area is home to many leading technology and consulting firms, providing ample opportunities for professional networking and growth.
- Exponent’s offices are conveniently located near public transportation and offer easy access to amenities and services.
Work Schedule: Full-time, with regular office attendance expected. Exponent values in-person interactions for employee engagement, development, and building a more inclusive workplace.
ASSUMPTION: Exponent’s offices provide a supportive culture and collaborative work environment that encourages employee engagement and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and team members
- Final interview with the Marketing Manager or another senior leader
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Marketing expertise and campaign strategy
- Data analysis and reporting skills
- Writing and communication skills
- Cultural fit and alignment with Exponent’s values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you’ve led or contributed to
- Research Exponent’s business and industry to demonstrate your understanding of the company and its services
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Digital Marketing, Lead Generation, B2B Marketing, Campaign Management, Data Analysis, HubSpot, Google Analytics, LinkedIn, Email Marketing, SEO, SEM, Power BI, Drupal, WordPress, SEMrush, HTML
ASSUMPTION: Exponent’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- HubSpot
- SEMrush
- Deltek VantagePoint
- Power BI
- G4 and Looker Studio
- Drupal and WordPress
- MS Office Suite
- Google Analytics
- LinkedIn
ASSUMPTION: The Digital Marketing Specialist will be expected to learn and utilize various marketing technologies and tools to optimize Exponent’s marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Expertise: Exponent values the depth and breadth of its consultants’ expertise and encourages continuous learning and development.
- Collaboration: Exponent fosters a culture of collaboration and teamwork, leveraging the diverse skills and perspectives of its multidisciplinary team.
- Innovation: Exponent encourages creativity and innovation, pushing the boundaries of what’s possible to deliver breakthrough insights and solutions.
Work Style:
- Exponent values employees who are proactive, self-motivated, and able to work independently as well as collaboratively.
- The company encourages a healthy work-life balance and provides flexible work arrangements when possible.
- Exponent’s work environment is dynamic and fast-paced, with a focus on delivering high-quality results for clients.
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing strategic marketing communications plans and B2B programs?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative, multidisciplinary team setting and enjoy learning from and working with experts from diverse backgrounds?
ASSUMPTION: Exponent’s culture values expertise, collaboration, and innovation, and seeks candidates who align with these core principles.
⚠️ Potential Challenges
- The Digital Marketing Specialist role requires a strong understanding of Exponent’s complex scientific and engineering consulting business, which may have a steep learning curve.
- Exponent’s clients span a wide range of industries and disciplines, presenting unique marketing challenges and requiring a high degree of adaptability.
- The role involves managing multiple marketing channels and campaigns simultaneously, which can be demanding and require strong project management skills.
- Exponent’s offices are located in the San Francisco Bay Area, which has a high cost of living and may present challenges for some candidates.
ASSUMPTION: The Digital Marketing Specialist role offers a unique set of challenges and opportunities, requiring a strong skill set and the ability to adapt to a dynamic and complex environment.
📈 Similar Roles Comparison
- Compared to other Digital Marketing Specialist roles, this position requires a deeper understanding of B2B marketing and a broader range of industry-specific knowledge.
- Exponent’s multidisciplinary approach and diverse client base set it apart from other consulting firms, offering unique opportunities for professional growth and skill development.
- Career paths within Exponent may differ from those in more traditional marketing agencies or in-house marketing departments, with opportunities for advancement within the company’s various disciplines and service lines.
ASSUMPTION: The Digital Marketing Specialist role at Exponent offers a unique blend of marketing expertise, industry-specific knowledge, and opportunities for professional growth and development.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for Exponent’s Accident & Failure Investigation service line
- Creating and optimizing a LinkedIn company page to increase brand eminence and attract top talent
- Analyzing data from various applications to identify trends and opportunities in Exponent’s Life at Exponent content strategy
ASSUMPTION: The Digital Marketing Specialist role involves a wide range of projects and campaigns, requiring a strong skill set and the ability to adapt to diverse challenges.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Exponent support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a multidisciplinary consulting environment, and how does Exponent address these challenges?
- What opportunities are there for career growth and advancement within Exponent’s marketing department and across the company’s various disciplines?
- How does Exponent foster a culture of innovation and collaboration, and what role does the Digital Marketing Specialist play in this process?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding Exponent’s unique culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful B2B marketing campaigns you’ve led or contributed to
- Research Exponent’s business and industry to demonstrate your understanding of the company and its services
- Prepare questions to ask the interviewer about the role, team, and company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
