Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Cortilia S.p.a Società Benefit

🔹 Location: Milan, Lombardy, Italy

🔹 Job Type: Hybrid (3 days on-site, 2 days remote)

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and driving customer acquisition and retention strategies
• Managing digital media investments across multiple channels
• Setting up and optimizing advertising campaigns (SEM, brand conversion, retention, social adv)
• Collaborating with vendors and stakeholders to achieve CPA efficiency
• Analyzing and reporting campaign results to improve KPIs

ASSUMPTION: This role requires a strong analytical mindset, creativity, and the ability to work independently while collaborating with various teams.

📋 Key Responsibilities

✅ Manage and optimize digital media investments within an omnichannel perspective

✅ Set up and manage digital advertising campaigns to meet business objectives

✅ Produce creative assets for advertising campaigns

✅ Work with respective vendors and stakeholders to achieve CPA efficiency

✅ Develop dedicated initiatives to support business objectives (e.g., product launches, geographic expansion, seasonal campaigns)

✅ Take advantage of other acquisition marketing activities to maximize digital media results

✅ Develop initiatives to improve KPIs (CPA, CPR) across the funnel, interacting with other team members

✅ Continuously analyze and report campaign results

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple campaigns and initiatives.

🎯 Required Qualifications

Education: Degree in Economics and/or Marketing

Experience: At least 2 years of hands-on experience working across Google Ads and Meta Ads for e-commerce projects

Required Skills:

• Strong analytical skills
• Proficient in Microsoft Excel
• General understanding of SEO best practices
• Ability to work independently
• Good knowledge of English language (both written and spoken)

Preferred Skills:

• Good knowledge of the AWIN platform
• Good proficiency in Canva

ASSUMPTION: While not explicitly stated, proficiency in Italian is likely required for this role due to the location and nature of the business.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI estimate based on market research for similar roles in Milan)

Benefits:

• Meal vouchers
• Welfare program
• Discount on Cortilia.it
• Fresh fruit and free coffee

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Milan. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Groceries

Company Size: 51-200 employees

Founded: 2011

Company Description:

• Cortilia is the leading fresh food online retailer in Italy
• Certified B Corp since 2022
• Offers a wide range of products, including fresh fruit and vegetables, fish, meat, cheese, and more

Company Specialties:

• eCommerce
• Grocery
• Home delivery
• Local food
• Farmers market
• Fresh food
• Omnichannel

Company Website: about.cortilia.it

ASSUMPTION: Cortilia's commitment to sustainability and local economy makes it an attractive choice for candidates seeking a socially responsible workplace.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Marketing team

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on diverse campaigns and initiatives
• Chance to contribute to the growth of a B Corp-certified company

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and inclusive team.

🌍 Location & Work Environment

Office Type: Brand new headquarters with vertical gardens and high sustainability standards

Office Location(s): Cassina de' Pecchi, Lombardy, Italy

Geographic Context:

• Milan is the second-largest city in Italy and a major economic hub
• Cassina de' Pecchi is a small town near Milan, offering a mix of urban and suburban living
• The office is easily accessible by public transportation

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days on-site, 2 days remote)

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Analytical skills
• Campaign management experience
• Creativity and problem-solving
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in Google Ads and Meta Ads for e-commerce projects
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your creativity and ability to produce engaging advertising content
• Tailor your resume and cover letter to emphasize your fit with Cortilia's mission and values

ATS Keywords: Digital Marketing, E-commerce, Google Ads, Meta Ads, SEO, Campaign Management, KPI Improvement, Vendor Management, Social Advertising, Product Launches, Geographic Expansion

ASSUMPTION: Cortilia's application process is designed to assess candidates' skills and cultural fit, with a focus on analytical and creative abilities.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads
• Microsoft Excel
• Canva (preferred)
• AWIN platform (preferred)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and social responsibility
• Innovation and continuous improvement
• Customer-centric approach

Work Style:

• Collaborative and inclusive team environment
• Data-driven decision-making
• Focus on results and continuous learning

Self-Assessment Questions:

• Do you share Cortilia's commitment to sustainability and social responsibility?
• Are you comfortable working in a collaborative, data-driven environment?
• Do you thrive in a results-oriented, continuous learning culture?

ASSUMPTION: Cortilia values employees who align with their mission and values, and who can thrive in a dynamic, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and initiatives simultaneously
• Working in a fast-paced, ever-changing e-commerce environment
• Balancing on-site and remote work responsibilities
• Meeting tight deadlines and performance targets

ASSUMPTION: This role may present challenges related to time management, adaptability, and meeting performance expectations.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this position places a stronger emphasis on digital media and e-commerce
• Unlike some marketing roles, this position requires a high level of autonomy and independence
• Career progression opportunities may vary depending on the company's growth and expansion

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, particularly in the e-commerce sector.

📝 Sample Projects

• Developing and executing a successful holiday marketing campaign
• Launching a new product line and driving customer acquisition through targeted advertising
• Optimizing SEO strategies to improve organic traffic and conversions

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Digital Marketing Specialist may be involved in at Cortilia.

❓ Key Questions to Ask During Interview

• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does Cortilia support the professional development and growth of its employees?
• What is the typical career path for someone in this role, and what opportunities exist for advancement?
• How does Cortilia balance the need for sustainability and social responsibility with business growth and profitability?
• What is the work environment like, and how do teams collaborate and communicate in a hybrid setting?

ASSUMPTION: These interview questions are designed to provide insight into the role's expectations, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous campaign management and creative work
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.