- Job Title: Digital Marketing Specialist
- Company: SupHerb Farms
- Location: Turlock, California, United States
- Job Type: Remote (Solely)
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- HubSpot Expertise: Serve as the organization-wide HubSpot subject matter expert, driving its use across teams.
- Campaign Management: Plan, execute, and optimize inbound marketing campaigns using HubSpot, including content exchange offers, email marketing, and lead nurturing.
- Lead Generation: Develop lead generation strategies and implement scoring models to convert prospects into sales-qualified leads.
- Collaboration: Work cross-functionally to ensure digital initiatives align with broader business goals and manage digital marketing projects.
- Emerging Trends: Stay current on industry trends and best practices in digital marketing, automation, and emerging technologies.
ASSUMPTION: This role requires a strategic and hands-on digital marketer who thrives in a fast-paced, collaborative environment. Prior experience in the foodservice, ingredient, or B2B food sector is highly valued.
📋 Key Responsibilities
- Marketing Automation (HubSpot):
- Plan, execute, and optimize inbound marketing campaigns using HubSpot.
- Design and manage automated workflows and personalized customer journeys.
- Develop lead generation strategies and implement scoring models.
- Oversee lead screening to identify and qualify marketing leads for sales hand-off.
- Analyze marketing performance data to identify trends, recommend optimizations, and lead implementation projects.
- Maintain CRM data integrity by partnering with Sales to clean, update, and analyze records for accuracy and effectiveness.
- Website & SEO/SEM:
- Collaborate with external agencies to optimize website content and paid search (SEO/SEM) campaigns to increase visibility and attract qualified traffic.
- Work with the Marketing Director to analyze website performance data, identify opportunities for improvement, and enhance user experience to boost engagement and conversions.
- Manage website maintenance by partnering with the Sr. Marketing Manager and directing the web agency to ensure content is accurate, up-to-date, and aligned with brand messaging and marketing initiatives.
- Organic Social Media & Content:
- Create and maintain a consistent social media presence by managing campaigns, publishing content, and engaging with followers to support brand awareness and lead generation.
- Strategy, Collaboration & Project Management:
- Support the Marketing Director in developing and executing integrated digital marketing strategies as part of annual planning.
- Collaborate cross-functionally to ensure digital initiatives align with broader business goals.
- Manage digital marketing projects, providing regular updates and ensuring alignment across stakeholders.
- Create and deploy engaging digital content that supports lead generation, brand awareness, and campaign goals.
- Stay current on industry trends and best practices in digital marketing, automation, and emerging technologies.
- Apply strong project management skills to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
- Demonstrate adaptability and problem-solving abilities in response to evolving technologies and business needs.
ASSUMPTION: This role requires strong project management, communication, and collaboration skills. The ideal candidate will be highly detail-oriented, organized, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education & Experience:
- College degree, preferably in marketing, communications, or a related field.
- Minimum 5 years of digital marketing experience in a B2B environment.
- Competencies Required/Desired:
- Highly knowledgeable in the following platforms and tools: HubSpot (marketing automation, workflows, CRM), WordPress (website content management), LinkedIn Campaign Manager and Meta Business Manager (paid social and audience targeting), Microsoft Word, Excel, PowerPoint, and Teams, Canva (for content creation and design support).
- Solid understanding of SEO, SEM, and Google Analytics.
- Strong project management, communication, and collaboration skills.
- Proven ability to translate data insights into actionable marketing strategies.
- Highly detail-oriented with exceptional organizational skills and the ability to manage multiple projects simultaneously.
- A team player who is highly motivated and can thrive in a lean, fast-paced, and evolving environment.
- Excellent oral and written communication skills.
STRONGLY PREFERRED:
- Experience in foodservice, ingredient supply, or food manufacturing.
- Experience working with external marketing or web development agencies.
- Basic HTML/CSS knowledge for content editing.
- Familiarity and experience with content creation tools (e.g., Canva) and content development.
💰 Compensation & Benefits
- Salary Range: $75,000 - $95,000 per year
- Benefits:
- Base compensation based on skill, education, and experience.
- Structured goal-oriented annual bonus program.
- PTO-accrual system.
- CA Paid sick time.
- Floating holidays.
- Paid company holidays.
- Comprehensive benefit package including medical, dental, vision, life insurance, short/long term disability, 401k, FSA, hospital insurance, and critical illness.
📊 Applicant Insights
🔍 Company Context
- Industry: B2B Food/Foodservice/Ingredient Supply
- Company Size: 51-200 employees
- Founded: 1992
- Company Description: SupHerb Farms supplies IQF Herbs, Frozen Specialty Vegetables, and globally inspired Culinary Blends, Culinary Pastes, and Culinary Sauces to restaurant chains, grocery retailers, and best-in-class food manufacturers who are passionate about sourcing farm fresh flavor.
- Company Specialties: Natural Frozen Culinary Herbs, Specialty Vegetable Ingredients, Foodservice Operators, Food Production, Ethnic Sauces, Flavor Solutions, Pesto, IQF Herbs, IQF Vegetables, Purees, Pastes, Salsa, and Vegetables.
📊 Role Analysis
- Career Level: Mid-career (5-10 years of experience)
- Reporting Structure: Reports to the Marketing Director
- Work Arrangement: Remote (Solely)
- Growth Opportunities: Potential for career growth within the marketing department as the company expands its digital presence and market share.
🌍 Location & Work Environment
- Office Type: Remote (Solely)
- Office Location(s): Turlock, California, United States
- Geographic Context: Turlock is a small city in California's Central Valley, known for its agricultural industry and close proximity to Yosemite National Park.
- Work Schedule: Full-time (40 hours per week)
💼 Interview & Application Insights
- Typical Process: Initial phone or video screen, followed by on-site or virtual interviews with the Marketing Director and other team members. A final interview may be conducted with the CEO.
- Key Assessment Areas: Digital marketing expertise, HubSpot proficiency, project management skills, and cultural fit.
- Application Tips:
- Highlight relevant digital marketing experience and specific achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of the role and company.
- Prepare examples of successful digital marketing campaigns you've managed, emphasizing results and ROI.
- Familiarize yourself with SupHerb Farms' products and target industries to show your enthusiasm and understanding of the business.
🛠️ Tools & Technologies
- HubSpot (marketing automation, CRM)
- WordPress (website content management)
- LinkedIn Campaign Manager and Meta Business Manager (paid social and audience targeting)
- Microsoft Word, Excel, PowerPoint, and Teams
- Canva (for content creation and design support)
- Google Analytics
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Search Console)
👔 Cultural Fit Considerations
- Company Values: SupHerb Farms values innovation, quality, sustainability, and customer focus. They seek employees who share these values and are passionate about delivering farm fresh flavor to their customers.
- Work Style: SupHerb Farms fosters a collaborative, fast-paced work environment. Employees should be comfortable working independently and in teams, with a strong focus on results and continuous improvement.
- Self-Assessment Questions:
- How do you align with SupHerb Farms' core values, and how have you demonstrated these values in your previous roles?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your tasks, and what was the outcome?
- How do you stay current with emerging digital marketing trends and technologies, and how have you applied this knowledge in your previous roles?
⚠️ Potential Challenges
- Role-Specific Challenges: This role may require occasional travel (2-3 trips/year) to attend industry events or meet with clients.
- Company-Specific Challenges: SupHerb Farms is a growing company, which may present challenges in terms of resources and infrastructure. The ideal candidate will be adaptable and comfortable working in a dynamic environment.
- Location-Specific Challenges: Turlock is a small city with limited amenities, which may impact the availability of certain services and resources. The ideal candidate will be comfortable living and working in a smaller community.
📈 Similar Roles Comparison
- Role Differences: Unlike other digital marketing roles, this position requires a strong focus on B2B marketing and working with external partners, such as marketing agencies and web development firms.
- Industry-Specific Context: The foodservice and ingredient supply industries have unique marketing challenges and opportunities. This role requires an understanding of these industries and their specific marketing needs.
- Career Path Comparison: This role offers opportunities for career growth within the marketing department and potentially into other areas of the business, such as sales or product management.
📝 Sample Projects
- Project Example 1: Develop and execute a targeted email marketing campaign to generate leads from foodservice operators, focusing on specific pain points and tailored messaging.
- Project Example 2: Collaborate with an external agency to optimize SupHerb Farms' website for improved SEO performance, resulting in increased organic traffic and lead generation.
- Project Example 3: Create and manage a social media campaign to raise brand awareness among grocery retailers, highlighting SupHerb Farms' unique product offerings and sustainability practices.
❓ Key Questions to Ask During Interview
- Role-Specific Questions:
- How does this role fit into the overall marketing strategy for SupHerb Farms?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Marketing Director support the growth and development of the Digital Marketing Specialist?
- Company-Specific Questions:
- How does SupHerb Farms differentiate itself from competitors in the foodservice and ingredient supply industries?
- What are the key growth initiatives for SupHerb Farms in the next 1-3 years, and how does this role contribute to those initiatives?
- Work Environment Questions:
- How does the Marketing Director foster a collaborative and innovative work environment?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link: [Application URL]
- Tailor your resume to highlight relevant digital marketing experience and specific achievements.
- Write a cover letter demonstrating your understanding of the role and company, and how your skills and experience make you a strong fit for the position.
- Prepare examples of successful digital marketing campaigns you've managed, emphasizing results and ROI.
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role.
- If invited for an interview, research SupHerb Farms' products, target industries, and competitors to show your enthusiasm and understanding of the business.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
