Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully-Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing paid social campaigns across Meta platforms
• Analyzing performance metrics and driving data-informed decisions
• Developing and executing A/B tests to improve campaign effectiveness
• Collaborating with marketing teams to create compelling ad creatives
• Integrating campaigns into HubSpot for seamless CRM and lead funnel integration

ASSUMPTION: This role requires a strong analytical mindset, hands-on experience with tracking pixels, remarketing, and conversion-focused strategies. The ideal candidate will also have modern creative skills using tools like Canva and ChatGPT for basic creative execution.

📋 Key Responsibilities

✅ Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills

✅ Analyze performance metrics daily to drive data-informed decisions and improvements

✅ Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs

✅ Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets

✅ Set up and maintain Meta pixels, custom conversions, and tracking integrations

✅ Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences

✅ Create and manage multiple forms of creative across all platforms

✅ Integrate campaigns into HubSpot for seamless CRM and lead funnel integration

✅ Build remarketing and lookalike audiences from first-party and CRM data sources

✅ Produce weekly and monthly performance reports with actionable insights

✅ Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features

ASSUMPTION: This role requires a sharp analytical mind, strong A/B testing instincts, and hands-on experience with tracking pixels, remarketing, and conversion-focused strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success

Required Skills:

• Proficient in Meta Ads Manager, pixel setup, and conversion tracking
• Deep experience running and interpreting A/B tests and campaign experiments
• Comfortable with analyzing performance data, generating reports, and making data-driven recommendations
• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration
• Working knowledge of landing page optimization and funnel performance
• Ability to work asynchronously on Slack with weekly video meetings

Preferred Skills:

• Data-driven thinking
• Strong attention to detail and organizational skills
• Ability to work independently in a fast-paced, performance-driven environment
• Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.)
• Excellent written and verbal communication skills

ASSUMPTION: While not required, having experience with Google Ads and cross-platform campaign strategy, as well as experience creating ad creative with tools like Canva and ChatGPT, would be highly desirable.

💰 Compensation & Benefits

Salary Range: $1,250 - $1,600 per month (Based on experience and location)

Benefits:

• Remote work flexibility
• Opportunity to work with a forward-thinking team focused on paid social success

Working Hours: 9 AM - 5 PM EST, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist role with 2-5 years of experience. The actual salary may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit work environment and the opportunity to make a significant impact)

Founded: 2021 (Relatively new company, offering growth and development opportunities)

Company Description:

• ProjectGrowth connects global talent with exciting tech jobs in the US
• Offers remote flexibility, growth, and guidance to help candidates thrive
• Focuses on bridging the global talent gap and helping candidates shine on the US tech stage

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: ProjectGrowth

ASSUMPTION: ProjectGrowth is a marketing agency that specializes in connecting global talent with tech jobs in the US. They offer remote flexibility, growth, and guidance to help candidates thrive in their careers.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: This role reports directly to the Hiring Manager or Marketing Director

Work Arrangement: Fully Remote (Work from Home), with weekly video meetings

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunity to work on diverse campaigns and gain experience in various aspects of digital marketing
• Chance to develop leadership skills by managing and mentoring junior team members in the future

ASSUMPTION: This role offers growth opportunities as the company expands and gains more clients. The ideal candidate will be proactive, eager to learn, and open to taking on new challenges as the company grows.

🌍 Location & Work Environment

Office Type: Fully Remote (Work from Home)

Office Location(s): Cairo, Egypt (Headquarters); New York, NY, US; San Francisco, CA, US; Los Angeles, CA, US

Geographic Context:

• The role is fully remote, allowing candidates to work from anywhere with a stable internet connection
• The company has offices in major cities in the US and Egypt, offering opportunities for in-person collaboration when needed
• The company culture is global, with team members from various backgrounds and locations

Work Schedule: 9 AM - 5 PM EST, Monday to Friday (Flexible hours may be considered for the right candidate)

ASSUMPTION: The fully remote work environment offers flexibility and the opportunity to work from anywhere. However, the ideal candidate should be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Record a video showcasing skill sets

Key Assessment Areas:

• Analytical skills and data-driven thinking
• Campaign management and optimization skills
• Creativity and ability to create compelling ad creatives
• Communication skills and ability to work effectively in a remote team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of the role and the company by demonstrating your familiarity with their services and target audience
• Prepare a portfolio or examples of your past work to demonstrate your skills and experience

ATS Keywords: Digital Marketing, Facebook Advertising, Instagram Advertising, LinkedIn Advertising, A/B Testing, Data Analysis, Meta Ads Manager, Conversion Tracking, Remarketing, Creative Skills, HubSpot, Campaign Optimization, Performance Metrics, Tracking Pixels, Lead Generation, Communication Skills

ASSUMPTION: The application process for this role involves submitting an application through a provided link and recording a video showcasing your skill sets. The interview process will focus on assessing the candidate's analytical skills, campaign management skills, creativity, and communication skills.

🛠️ Tools & Technologies

• Meta Ads Manager
• HubSpot
• Canva
• ChatGPT
• Slack

ASSUMPTION: The ideal candidate will have experience with Meta Ads Manager, HubSpot, and basic creative tools like Canva and ChatGPT. Familiarity with Slack is also beneficial for effective communication in a remote work environment.

👔 Cultural Fit Considerations

Company Values:

• Global mindset and diversity
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Independent and self-motivated
• Analytical and data-driven
• Creative and innovative
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have experience working with diverse teams in a global environment?
• Are you comfortable working independently and managing your time effectively in a remote work environment?
• Do you have strong analytical skills and a data-driven mindset?
• Are you creative and able to develop compelling ad creatives tailored to target audiences?
• Do you have excellent written and verbal communication skills?

ASSUMPTION: The ideal candidate for this role will have a global mindset, be comfortable working independently in a remote environment, and possess strong analytical, creative, and communication skills.

⚠️ Potential Challenges

• Managing time zones and coordinating with team members in different locations
• Staying up-to-date with platform changes, algorithm updates, and new features on Meta platforms
• Balancing multiple campaigns and priorities in a fast-paced, performance-driven environment
• Working with limited creative resources and tight deadlines

ASSUMPTION: The fully remote work environment and global team may present challenges in terms of time zone management and communication. The ideal candidate should be comfortable working independently and managing their time effectively.

📈 Similar Roles Comparison

• This role is focused on paid social campaigns, while similar roles may involve broader digital marketing strategies or specific channel management (e.g., PPC, SEO)
• Industry-specific context: Marketing Services industry, with a focus on global talent acquisition and remote work flexibility
• Career path comparison: This role offers growth opportunities as the company expands and gains more clients, with potential for career progression within the marketing team

ASSUMPTION: While this role is focused on paid social campaigns, similar roles may involve broader digital marketing strategies or specific channel management. The industry-specific context and career path comparison highlight the unique aspects of this role within the marketing services industry.

📝 Sample Projects

• Developing and executing A/B tests to improve the performance of a lead generation campaign on Facebook and Instagram
• Optimizing campaign structure, bidding strategies, and budget allocation to meet ROAS and CPA targets for a remarketing campaign on LinkedIn
• Integrating a paid social campaign into HubSpot for seamless CRM and lead funnel integration, resulting in a 20% increase in conversion rates

ASSUMPTION: These sample projects demonstrate the candidate's ability to plan, execute, optimize, and report on paid social campaigns, as well as their familiarity with HubSpot and other relevant tools.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company foster a culture of collaboration and teamwork in a fully remote work environment?

ASSUMPTION: These interview questions are designed to help the candidate understand the role's priorities, the company's culture, and the marketing team's challenges. This information will help the candidate determine if the role is a good fit for their skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your past work to demonstrate your skills and experience
• Record a video showcasing your skill sets
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.