📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Polaris Inc.
🔹 Location: Plymouth, MN, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 3-5 years
🔹 Remote Status: Hybrid (On-site 2-3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive awareness, engagement, and sales of Polaris service parts and oil.
- Collaborating with cross-functional teams to create cohesive and impactful digital campaigns aligned with business objectives.
- Optimizing product listings, pricing, and promotions on various online marketplaces to maximize visibility and sales.
- Implementing e-commerce strategies to drive traffic, conversion, and revenue on Polaris's own e-commerce platform.
- Managing agency interactions, schedules, budgets, and production materials.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving measurable results through digital channels.
📋 Key Responsibilities
✅ Develop and execute digital marketing strategies to drive awareness, engagement, and sales of Polaris service parts and oil.
✅ Collaborate with cross-functional teams to create impactful digital campaigns aligned with business objectives.
✅ Optimize product listings, pricing, and promotions on various online marketplaces (e.g., Amazon, eBay) to maximize visibility and sales.
✅ Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine marketing (SEM), and display advertising.
✅ Create and manage engaging content for digital platforms, including website, social media, and email newsletters.
✅ Monitor and analyze campaign performance metrics, such as conversion rates, click-through rates, and return on investment (ROI). Provide regular reports and insights to inform future marketing strategies.
✅ Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to the Polaris website.
✅ Work closely with product development, sales, e-commerce, and marketing teams to ensure consistent messaging and branding across all channels.
✅ Develop and execute strategies to enhance customer engagement and loyalty through digital channels.
✅ Conduct market research and analyze customer insights to identify trends and opportunities for growth in the service parts and oil segments.
✅ Manage agency interactions, schedules, budgets, and production materials.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies, excellent communication skills, and the ability to work collaboratively in a fast-paced, cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: 3-5+ years of experience in digital marketing, preferably in the automotive, heavy equipment, or powersports industry.
Required Skills:
- Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and social media.
- Experience with marketplace management and e-commerce platforms.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.
- Strong project management skills and attention to detail.
- Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot).
Preferred Skills:
- Experience with Polaris products or the powersports industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their digital marketing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $67,000 to $83,000 per year. Individual salaries are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills, and geography.
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Wellness Programs
- Paid Time Off
- Gym & Personal Training Reimbursement
- Life Insurance
- Disability Offerings
- Profit-Sharing Plan
- Employee Stock Ownership Plan
- Discounted Employee Stock Purchases Plan
- 401(k) Matching Contribution
- Financial Wellness Education
Working Hours: Standard office hours, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is based on market data for similar roles in the Minneapolis-Saint Paul metropolitan area. The benefits listed are subject to change and may vary based on the employee's location and position.
📌 Applicant Insights
🔍 Company Context
Industry: Polaris Inc. operates in the manufacturing industry, specifically focusing on powersports vehicles, including snowmobiles, off-road vehicles, and motorcycles. The powersports industry is competitive and dynamic, with a strong focus on innovation and customer experience.
Company Size: Polaris Inc. has over 10,000 employees worldwide, making it a large organization with significant resources and opportunities for career growth.
Founded: Polaris Inc. was founded in 1954 and is headquartered in Medina, Minnesota, with additional facilities in Minnesota, Alabama, and India.
Company Description:
- Polaris Inc. is a global leader in powersports, offering a wide range of vehicles, including off-road vehicles, snowmobiles, motorcycles, and boats.
- The company is committed to innovation, quality, and customer satisfaction, with a strong focus on empowering employees to THINK OUTSIDE.
- Polaris Inc. is publicly traded on the New York Stock Exchange (NYSE: PII).
Company Specialties:
- Manufacturing
- Vehicle Design
- Automobile
Company Website: Polaris.com
ASSUMPTION: Polaris Inc. is a well-established company with a strong brand and a diverse product portfolio. The company's size and resources provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager for the Parts and Oil category.
Work Arrangement: This role is a hybrid position, with employees working on-site 2-3 days per week and remotely for the remainder of the time.
Growth Opportunities:
- Polaris Inc. offers a comprehensive suite of benefits, including a market-leading profit-sharing plan, employee stock ownership, and discounted employee stock purchases.
- The company's size and resources provide ample opportunities for career growth and development within the marketing department and across the organization.
- Polaris Inc. encourages employees to THINK OUTSIDE, fostering a culture of innovation and continuous learning.
ASSUMPTION: This role offers significant opportunities for career growth and development within a large, well-established organization.
🌍 Location & Work Environment
Office Type: Polaris Inc.'s headquarters is located in Medina, Minnesota, with additional facilities in Plymouth, Minnesota, and other global locations.
Office Location(s): 2100 Highway 55, Medina, MN 55340, USA (Headquarters) and 7290 E Viking Blvd, Wyoming, MN 55013, USA (Plymouth)
Geographic Context:
- The Minneapolis-Saint Paul metropolitan area is the 16th-largest metropolitan area in the United States, with a diverse economy and a strong job market.
- The area is home to a significant number of Fortune 500 companies, providing ample opportunities for career growth and development.
- The region experiences cold winters and warm summers, with average temperatures ranging from 20°F to 85°F (-7°C to 29°C).
Work Schedule: Standard office hours, with flexibility for hybrid work arrangement.
ASSUMPTION: The Minneapolis-Saint Paul metropolitan area offers a high quality of life, with a diverse economy, strong job market, and ample opportunities for career growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Polaris Inc. careers website.
- Phone or video screen with the hiring manager or HR representative.
- In-person or virtual interview with the Marketing Manager and a member of the marketing team.
- Final interview with the Director of Marketing or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Digital marketing skills and experience.
- Strategic thinking and problem-solving abilities.
- Communication and collaboration skills.
- Attention to detail and project management skills.
- Alignment with Polaris Inc.'s values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on relevant industry experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit with Polaris Inc.
- Research Polaris Inc.'s products, market position, and competition to demonstrate your understanding of the company and industry.
ATS Keywords: Digital Marketing, SEO, SEM, Email Marketing, Social Media, E-commerce, Marketplace Management, Analytics, Reporting, Collaboration, Customer Engagement, Market Research, Hybrid Work, Minneapolis-Saint Paul
ASSUMPTION: The application process for this role is competitive, and candidates with relevant industry experience and strong digital marketing skills will be highly competitive.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- SEMrush or similar SEO tools
- Adobe Creative Suite (Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Polaris Inc. encourages employees to THINK OUTSIDE and drive innovation in all aspects of the business.
- Customer Focus: Polaris Inc. is committed to understanding and meeting the needs of its customers, with a focus on delivering exceptional customer experiences.
- Integrity: Polaris Inc. conducts business with honesty, fairness, and respect for all stakeholders, including employees, customers, suppliers, and communities.
Work Style:
- Collaborative: Polaris Inc. fosters a culture of teamwork and collaboration, with a focus on cross-functional collaboration and knowledge sharing.
- Agile: Polaris Inc. operates in a fast-paced and dynamic industry, requiring employees to be adaptable and responsive to change.
- Customer-centric: Polaris Inc. is focused on understanding and meeting the needs of its customers, with a strong focus on delivering exceptional customer experiences.
Self-Assessment Questions:
- How do you demonstrate innovation in your digital marketing strategies and tactics?
- Can you provide an example of a time when you drove customer engagement and loyalty through digital channels?
- How do you balance strategic thinking with tactical execution in your digital marketing efforts?
ASSUMPTION: Candidates who align with Polaris Inc.'s values and work style will be highly competitive for this role.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic industry requires strong adaptability and the ability to manage multiple priorities effectively.
- The competitive nature of the powersports industry necessitates a strong understanding of market trends and customer needs, as well as the ability to drive innovation and differentiation.
- The hybrid work arrangement may present challenges in maintaining work-life balance and fostering collaboration with remote team members.
- The Minneapolis-Saint Paul metropolitan area experiences cold winters, which may impact outdoor activities and customer engagement during the winter months.
ASSUMPTION: Candidates who are adaptable, resilient, and comfortable working in a fast-paced and dynamic environment will be well-suited to this role.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Specialist role in other industries, with a focus on driving awareness, engagement, and sales through digital channels.
- The powersports industry is unique in its focus on outdoor recreation and adventure, with a strong emphasis on customer experience and brand loyalty.
- Career paths in digital marketing can vary depending on the industry and organization, with opportunities for growth and development in marketing management, strategy, or specialized roles.
ASSUMPTION: This role offers a unique opportunity to apply digital marketing skills and experience in the growing and dynamic powersports industry.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch a new line of Polaris service parts, including targeted advertising, email marketing, and social media promotion.
- Conducting market research and analysis to identify trends and opportunities for growth in the service parts and oil segments, and developing data-driven strategies to capitalize on these opportunities.
- Optimizing product listings, pricing, and promotions on various online marketplaces to maximize visibility and sales, with a focus on improving search engine rankings and conversion rates.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Digital Marketing Specialist role at Polaris Inc.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does Polaris Inc. support the growth and development of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Polaris Inc. foster a culture of innovation and THINK OUTSIDE?
- What are the key challenges facing the powersports industry, and how is Polaris Inc. positioned to capitalize on these opportunities?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success at Polaris Inc.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Polaris Inc. careers website.
- Tailor your resume and cover letter to highlight your digital marketing skills and experience, with a focus on relevant industry experience and achievements.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and cultural fit with Polaris Inc.
- Research Polaris Inc.'s products, market position, and competition to demonstrate your understanding of the company and industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
