📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Explorium
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Leading global paid acquisition strategy across multiple platforms
- Planning, executing, and optimizing campaigns to drive conversions
- Analyzing performance and improving ROI
- Managing and maintaining tracking infrastructure
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent project management skills to handle multiple campaigns and platforms.
📋 Key Responsibilities
✅ Plan, execute, and optimize campaigns across Google Search, LinkedIn, Reddit, and more
✅ Own the full conversion journey—from ad click to purchase
✅ Build and manage landing pages and campaign assets
✅ Analyze performance, improve ROI, and deliver clear reporting
✅ Set up and maintain tracking infrastructure (GTM, UTM, GA4)
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple responsibilities and platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience managing paid digital marketing campaigns
Required Skills:
- Proven ability to manage and optimize multi-platform campaigns
- Strong analytical skills and experience interpreting marketing data
- High-level written and verbal communication skills in English
- Strong organizational and project management abilities
Preferred Skills:
- Experience in B2B SaaS marketing
- Familiarity with CRM and marketing automation platforms like HubSpot and Salesforce
- Hands-on experience with WordPress
ASSUMPTION: While not explicitly stated, proficiency in relevant marketing tools and platforms is expected for this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Digital Marketing Specialist in Israel is around ₪ 70,000 - ₪ 120,000 per year (approximately $200,000 - $340,000 USD). This range takes into account the required experience level and the company's size.
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work arrangements (Remote OK)
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Explorium operates in the Software Development industry, focusing on data science, machine learning, and data enrichment for AI agents.
Company Size: Explorium is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Explorium was founded in 2019, making it a relatively young and innovative company.
Company Description:
- Explorium empowers businesses to build high-performance GTM agents with specialized data infrastructure
- The company offers seamless API integrations and high-quality data to drive faster agent development and better results
- Explorium delivers context-aware solutions, helping AI agents achieve human-level support
Company Specialties:
- Data science
- Machine learning
- Data enrichment
- Predictive models
- Data preparation
- Go-to-market strategies
- CRM enrichment
- Lead scoring
- Lead generation
- External data
- Contact data
- Data API
- Agent-ready data stack
Company Website: www.explorium.ai
ASSUMPTION: Explorium's focus on data-driven solutions and AI agents makes it an attractive choice for candidates interested in cutting-edge technology and innovative marketing strategies.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in digital marketing.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager or similar role.
Work Arrangement: This role is on-site in Tel Aviv, Israel, with the option to work remotely (Remote OK).
Growth Opportunities:
- Potential to advance to a senior marketing role as the company grows
- Opportunities to collaborate with cross-functional teams and learn from experienced professionals
- Chance to make a significant impact on the company's go-to-market strategy
ASSUMPTION: Given Explorium's focus on innovation and growth, there are likely ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Explorium's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Daniel Frisch 3, Tel Aviv, Israel 6473104
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and tech industry
- The city offers a high quality of life, with a mix of urban and coastal living
- Tel Aviv is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours/week) with flexible scheduling and the option to work remotely
ASSUMPTION: The Tel Aviv office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- Technical interview with the Marketing Manager or relevant team member
- Final interview with the Marketing Director or similar role
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant campaign management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Explorium's mission and values
- Prepare examples of your campaign performance analysis and optimization strategies
ATS Keywords: Digital Marketing, Paid Acquisition, Campaign Management, Google Search, LinkedIn, Reddit, Analytics, ROI Improvement, Reporting, Tracking Infrastructure, GTM, UTM, GA4, Project Management, Communication, B2B SaaS Marketing, WordPress
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials to demonstrate your qualifications and enthusiasm for the position.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Reddit Ads
- Google Tag Manager
- Google Analytics 4
- HubSpot (potentially)
- WordPress (potentially)
ASSUMPTION: Familiarity with these tools and platforms is expected for this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to drive decision-making?
- Do you enjoy collaborating with cross-functional teams and learning from others?
ASSUMPTION: Explorium values candidates who are passionate about data-driven marketing, innovative problem-solving, and collaborative teamwork.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may be challenging for less experienced candidates
- The role requires a strong focus on data analysis and optimization, which may not appeal to candidates who prefer more creative aspects of marketing
- Working in a fast-paced, growing company may present unique challenges and require adaptability
- Tel Aviv's cost of living may be higher than in other cities, which could impact relocation decisions
ASSUMPTION: These challenges are common in digital marketing roles and can be overcome with strong organizational skills, a focus on continuous learning, and a willingness to adapt to change.
📈 Similar Roles Comparison
- This role is similar to a Paid Media Specialist or Digital Marketing Manager, but with a focus on global paid acquisition strategy and campaign optimization
- In B2B SaaS marketing, this role is unique in its focus on AI agents and data-driven go-to-market strategies
- Career progression in this role could lead to senior marketing roles, such as Marketing Manager or Director of Marketing
ASSUMPTION: This role offers a unique opportunity to work at the intersection of AI, data, and performance marketing, making it an attractive choice for candidates interested in cutting-edge technology and innovative marketing strategies.
📝 Sample Projects
- Developing and executing a global paid acquisition campaign to drive user sign-ups for an AI agent
- Analyzing campaign performance data to optimize ROI and improve conversion rates
- Creating and managing landing pages and campaign assets to support paid acquisition efforts
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the Digital Marketing Specialist role at Explorium.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing strategy?
- How does Explorium support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Explorium measure the success of its paid acquisition campaigns, and what key performance indicators (KPIs) are most important?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your campaign management experience and achievements
- Write a compelling cover letter that demonstrates your understanding of Explorium's mission and values
- Prepare examples of your campaign performance analysis and optimization strategies
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
