📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Mixpanel
🔹 Location: New York, New York, United States
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting global integrated marketing campaigns across multiple channels
- Optimizing digital campaigns to improve performance
- Analyzing and reporting on key campaign performance metrics
- Managing and updating digital campaign assets
- Collaborating with revenue operations to track and measure campaign success
- Staying up-to-date on digital marketing trends and emerging tactics
ASSUMPTION: This role requires a strong understanding of digital marketing and demand generation, with a focus on paid media channels and marketing analytics tools.
📋 Key Responsibilities
✅ Assist in the execution of global integrated marketing campaigns, including ABM, paid search and social, email, landing pages, and third-party partnerships.
✅ Support the optimization of digital campaigns to improve performance, working closely with the paid media team and agency partners.
✅ Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns.
✅ Manage and update digital campaign assets, including landing pages, ad creatives, and email sequences.
✅ Collaborate with revenue operations to track and measure campaign success, ensuring marketing efforts drive pipeline and signups.
✅ Stay up-to-date on digital marketing trends and emerging tactics to contribute fresh ideas to campaign planning.
ASSUMPTION: This role requires strong attention to detail, project management skills, and the ability to work collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of experience in digital marketing, demand generation, or growth marketing (B2B SaaS preferred)
Required Skills:
- Proven experience in digital marketing and demand generation
- Understanding of paid media channels (e.g., Google Ads, LinkedIn, Facebook) and how they fit into a demand generation strategy
- Familiarity with marketing analytics and reporting tools (e.g., Google Analytics, Mixpanel, Looker, or Salesforce)
- Strong attention to detail and ability to manage multiple projects at once
- Collaborative mindset, eager to work with different teams and learn from experienced marketers
- Data-driven approach to marketing, with an interest in testing and optimization
Preferred Skills:
- Experience with ABM (Account-Based Marketing) strategies
- Fluency in additional languages
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: The total target cash compensation (TTCC) for this full-time position is $101,700 - $124,500 USD across the United States. This amount includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.
Benefits:
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Working Hours: Full-time position with standard business hours (40 hours per week)
ASSUMPTION: The salary range provided is based on Mixpanel's benchmarking to the SF Bay Area Technology data cut released by Radford, a global compensation database. Individual pay is determined by experience, job-related skills, qualifications, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2009
Company Description:
- Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds.
- It offers powerful real-time charts and visualizations of how people interact with your digital products and company.
- With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions.
Company Specialties:
- data analytics
- mobile analytics
- data visualization
- A/B testing
- product analytics
- user analytics
- machine learning
- AI
- product management
- growth
- and innovation
Company Website: https://mixpanel.com
ASSUMPTION: Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Global Demand Generation Manager
Work Arrangement: Hybrid (On-site & Remote) - 2-3 days per week on-site in New York City
Growth Opportunities:
- Potential career progression into senior roles within the demand generation team or other marketing departments
- Opportunities to work on global campaigns and collaborate with diverse teams
- Chance to learn from experienced marketers and contribute to strategic planning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and take on more strategic initiatives.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote)
Office Location(s): Pier 1, Bay 2, The Embarcadero, San Francisco, CA 94111, US (On-site location)
Geographic Context:
- New York City is a major hub for the tech industry, with a vibrant and diverse culture
- The office is located in the Financial District, close to public transportation and various amenities
- The hybrid work arrangement allows for flexibility and a better work-life balance
Work Schedule: Standard business hours (9:00 AM - 5:00 PM EST) with flexibility for remote work
ASSUMPTION: The hybrid work arrangement may change in the future, and candidates should be prepared for potential adjustments to the work schedule.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the Global Demand Generation Manager
- Technical assessment or case study to evaluate digital marketing skills
- On-site or virtual interview with the Global Demand Generation Manager and other team members
- Final interview with the VP of Marketing or another senior leader
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with Mixpanel's values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Mixpanel's products and services, and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
ATS Keywords: Digital Marketing, Demand Generation, Paid Media, Google Ads, LinkedIn, Facebook, Marketing Analytics, Reporting Tools, Attention to Detail, Project Management, Collaboration, Data-Driven Approach, Testing, Optimization
ASSUMPTION: Mixpanel uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your visibility to recruiters.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Looker or Salesforce
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Marketo or other marketing automation platforms
- Asana or other project management tools
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Make Bold Bets: We choose courageous action over comfortable progress.
- Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes.
- One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
- Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
- Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star.
- Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible.
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you have experience working with paid media channels and marketing analytics tools?
- Are you comfortable managing multiple projects and collaborating with diverse teams?
- Do you have a data-driven approach to marketing, with an interest in testing and optimization?
ASSUMPTION: Mixpanel values candidates who are aligned with their company values and work style, and who are eager to contribute to their collaborative and innovative culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including external agency partners
- Keeping up-to-date with the latest digital marketing trends and best practices
- Potential fluctuations in workload and priorities due to the dynamic nature of marketing campaigns
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to time management.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position places a greater emphasis on demand generation and paid media channels
- In the tech industry, Mixpanel is known for its innovative approach to data analytics and customer insights
- Career progression in this role may lead to senior marketing positions or other strategic roles within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing field, with a focus on demand generation and paid media strategies.
📝 Sample Projects
- Developing and executing a global ABM campaign to target high-value accounts
- Optimizing paid search and social media campaigns to improve click-through rates and conversions
- Analyzing and reporting on campaign performance metrics to inform future marketing strategies
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that the Digital Marketing Specialist may be involved in at Mixpanel.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the global demand generation team?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Mixpanel support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in a hybrid or remote environment, and how does Mixpanel address these challenges?
- How does Mixpanel measure the success of its marketing campaigns, and how can this role contribute to improving these metrics?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and allows you to better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of Mixpanel's products and services, and how your skills align with the role's requirements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with digital marketing campaigns
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
