Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Optikos Corporation

🔹 Location: Wakefield, MA

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing and sales teams through digital marketing efforts
• Executing organic and paid media efforts, email communications, and website updates
• Implementing strategic B2B digital marketing programs to achieve business objectives
• Collaborating with internal teams to create landing pages and optimize user experience
• Analyzing data and providing thought leadership in digital marketing trends

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning in the digital marketing landscape.

📋 Key Responsibilities

✅ Design and implement search and social media efforts to drive targeted traffic to the company website

✅ Build email communications in line with best practices and business objectives

✅ Update the website in conjunction with content, campaign, and business objectives

✅ Evaluate data at tactic, audience, and segment levels to optimize spend and marketing performance

✅ Develop and maintain informative reports that track campaign metrics

✅ Stay current with current and emerging technologies and trends in SEM and paid media

✅ Collaborate with internal teams to create landing pages and optimize user experience

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 4 years of digital marketing experience in a full-time role

Required Skills:

• Solid knowledge of Google GA4, Google Ads, LinkedIn Ads, Campaign Manager, and other management/measurement tools
• Strong project management skills
• Ability to think commercially and creatively
• Adaptable, dynamic, and results-driven
• Excellent interpersonal and cross-functional communication skills
• Proficient in Microsoft Office, Adobe (Photoshop, Illustrator, Acrobat), WordPress, landing page builders, and project management tools

Preferred Skills:

• Experience with Microsoft Dynamics and MailChimp
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in B2B digital marketing and experience working with marketing and sales teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on experience and industry standards for the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for occasional remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Boston area and the candidate's experience level. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Optikos Corporation operates in the commercial and service industry machinery manufacturing sector, specializing in metrology products and services, optical engineering, and engineering design.

Company Size: Optikos Corporation has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Optikos Corporation was founded in 1982 and has since grown to become a leading provider of optical technology solutions worldwide.

Company Description:

• Optikos Corporation provides innovative applications of optical technology, both products and services, to commercial, government, and consumer products organizations worldwide.
• The company's engineering team is the largest independent optical engineering group in the world, managing all aspects of instrument design, including optics, mechanics, electronics, and software systems.
• Optikos develops innovative products in the life sciences, aerospace and defense, industrial, and consumer markets and continues to improve existing metrology product lines and develop new products.

Company Specialties:

• Metrology Products and Systems
• Optical Engineering
• IQ Lab Metrology/Testing Services
• Engineering Design
• Prototype and Production
• Medical Devices
• Aerospace
• Defense
• Automotive
• Semiconductor

Company Website: www.optikos.com

ASSUMPTION: Optikos Corporation's extensive experience and expertise in optical technology make it an attractive employer for candidates seeking a challenging and stimulating work environment.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement within the company.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including sales, product, and content.

Work Arrangement: This is an on-site position located in Wakefield, Massachusetts, with some flexibility for remote work.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding responsibilities to include management of junior marketing team members
• Gaining experience in new digital marketing channels and technologies

ASSUMPTION: This role offers a unique opportunity for candidates to grow their digital marketing skills and advance their careers within a well-established and respected company in the optical technology industry.

🌍 Location & Work Environment

Office Type: Optikos Corporation's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 107 Audubon Road, Wakefield, MA 01880, US

Geographic Context:

• Wakefield, MA is located approximately 15 miles north of Boston, offering easy access to the city's cultural attractions, entertainment, and dining options.
• The area provides a mix of urban and suburban living, with a variety of housing options and a strong sense of community.
• Wakefield is home to several parks, recreational facilities, and a vibrant downtown area with shops, restaurants, and cafes.

Work Schedule: The standard workweek is Monday through Friday, with core hours of 8:30 AM - 5:00 PM. Some flexibility is available for remote work and adjusted hours.

ASSUMPTION: The Wakefield, MA location offers a convenient and enjoyable work environment for candidates seeking a balance between urban and suburban living, with easy access to the cultural and recreational opportunities of the Boston area.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and candidate's experience
• Skills assessment or case study to evaluate the candidate's digital marketing skills and problem-solving abilities
• Final interview with the company's leadership team to discuss career goals and fit within the organization

Key Assessment Areas:

• Digital marketing skills and experience
• Data analysis and interpretation
• Project management and organizational skills
• Cultural fit and alignment with Optikos Corporation's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Include specific examples of your experience with paid media platforms, email marketing, and website updates
• Demonstrate your ability to analyze data and optimize marketing performance in your application materials

ATS Keywords: Digital Marketing, Paid Media, Email Marketing, Website Updates, Data Analysis, Project Management, Marketing Campaigns, B2B Marketing, SEM, SEO, Google Ads, LinkedIn Ads, Google GA4, Microsoft Dynamics, MailChimp

ASSUMPTION: Optikos Corporation's application process is designed to assess candidates' digital marketing skills, experience, and cultural fit, with a focus on finding the best fit for the company's marketing team.

🛠️ Tools & Technologies

• Google GA4
• Google Ads
• LinkedIn Ads
• Campaign Manager
• Microsoft Dynamics
• MailChimp
• Microsoft Office (Word, Excel, PowerPoint)
• Adobe (Photoshop, Illustrator, Acrobat)
• WordPress
• Landing page builders
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used daily to execute digital marketing campaigns and analyze performance data.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Expertise
• Integrity
• Customer Focus

Work Style:

• Creative and analytical
• Data-driven and results-oriented
• Adaptable and dynamic
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a proven track record of success in B2B digital marketing campaigns?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you thrive in a collaborative, team-based environment?
• Are you able to manage multiple projects simultaneously and meet deadlines?

ASSUMPTION: Optikos Corporation values candidates who align with their company values and work style, as this ensures a strong cultural fit and a positive work environment for all team members.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Keeping up with the latest trends and best practices in digital marketing
• Collaborating effectively with internal teams to achieve shared goals
• Working in a fast-paced, dynamic environment with changing priorities

ASSUMPTION: These challenges are inherent to the digital marketing role and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses primarily on B2B marketing and requires a strong understanding of the unique challenges and opportunities presented by this market segment.
• Optikos Corporation's mid-sized company structure offers a more collaborative and agile work environment than larger corporations, providing opportunities for greater input and influence on marketing strategies.
• This role offers a clear career path for growth and advancement within the company, with opportunities to take on more senior-level responsibilities and manage junior team members.

ASSUMPTION: Candidates who are familiar with the unique aspects of B2B digital marketing and the advantages of working in a mid-sized company environment will be best suited for this role.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to generate leads for a new product launch
• Analyzing website traffic data to identify trends and optimize user experience, resulting in a 20% increase in conversions
• Creating and implementing an email marketing campaign to re-engage dormant customers, leading to a 15% increase in open rates and click-through rates

ASSUMPTION: These sample projects demonstrate the types of initiatives the Digital Marketing Specialist may be responsible for, showcasing the role's focus on data-driven decision making, creativity, and collaboration.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Optikos Corporation support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration with other departments, such as sales or product, and how can this role facilitate those relationships?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, priorities, and expectations for the Digital Marketing Specialist role, helping candidates make an informed decision about their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills, including specific examples of your experience with paid media platforms, email marketing, and website updates
• Prepare for the interview by researching Optikos Corporation's products, services, and company culture, and be ready to discuss your approach to digital marketing and data analysis
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.