Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Ziegler Caterpillar

🔹 Location: Bloomington, MN (with remote flexibility)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing campaigns
• Analyzing campaign performance and optimizing strategies
• Managing content creation and online presence
• Collaborating with internal teams and external partners
• Mentoring junior marketing team members

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will have a strong background in digital marketing and be comfortable working in a dynamic, cross-functional environment.

📋 Key Responsibilities

✅ Develop and implement comprehensive digital marketing campaigns, including SEO, PPC, email marketing, and social media, to promote machine and service sales.

✅ Analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms to optimize strategies and report on KPIs.

✅ Oversee content creation for digital channels, ensuring alignment with corporate brand guidelines and divisional objectives.

✅ Manage and optimize the company’s online presence, including website updates, social media profiles, and third-party platforms.

✅ Coordinate with the Marketing Communications team and external agencies to ensure cohesive messaging across digital, print, and event-based initiatives.

✅ Lead the planning and execution of targeted email marketing campaigns, including audience segmentation and A/B testing.

✅ Collaborate with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals.

✅ Stay current on digital marketing trends, tools, and technologies to recommend innovative strategies and tactics.

✅ Supervise and mentor junior marketing team members, including Marketing Coordinators, to ensure seamless campaign execution.

✅ Ensure all digital content adheres to corporate style guidelines, with a focus on accuracy, consistency, and brand voice.

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and prioritizing tasks effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in digital marketing, with a proven track record of managing successful campaigns

Required Skills:

• Strong understanding of SEO, PPC, email marketing, social media platforms, and analytics tools (e.g., Google Analytics, HubSpot, or similar)
• Proficiency in content management systems (CMS) and marketing automation platforms
• Excellent written and verbal communication skills, with experience in content creation and editing
• Ability to analyze data and translate insights into actionable strategies
• Strong project management skills, with the ability to prioritize tasks and meet deadlines
• Experience collaborating with cross-functional teams and external vendors
• Detail-oriented with a proactive approach to identifying and resolving inconsistencies
• Ability to work independently and lead projects while maintaining a collaborative team spirit

Preferred Skills:

• Fluency in Spanish
• Experience with agriculture, construction, or mining machinery

ASSUMPTION: The ideal candidate will have a well-rounded skill set, with a strong foundation in digital marketing and a willingness to learn and adapt in a dynamic environment.

💰 Compensation & Benefits

Salary Range: $70,000.00 to $87,500.00 per year

Benefits:

• Health, Dental, Vision, and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance, FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

Working Hours: Full-time, 40 hours per week. Flexible remote work arrangements may be available.

ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 3-5 years of experience. Benefits are competitive and designed to support the well-being of employees and their families.

📌 Applicant Insights

🔍 Company Context

Industry: Ziegler Caterpillar operates in the heavy machinery industry, representing the full line of Caterpillar equipment, generators, and truck engines in Minnesota and Iowa. They also sell and support agricultural equipment in Minnesota, Iowa, and northwestern Missouri.

Company Size: Ziegler Caterpillar is a mid-sized company with approximately 1,000-5,000 employees. This size allows for a balance between a structured work environment and the opportunity for individual growth and impact.

Founded: Ziegler Caterpillar was founded in 1914 and is a third-generation, family-owned business. The company has a rich history and a strong commitment to its employees and customers.

Company Description:

• Ziegler Caterpillar is a full-line Caterpillar dealer, offering sales, rentals, parts, service, and support for Caterpillar equipment, generators, and truck engines.
• The company also provides sales and support for Fendt, Massey Ferguson, and Brandt agricultural equipment.
• Ziegler Caterpillar is committed to satisfying customers with innovative solutions that set the standard for value in the markets they serve.

Company Specialties:

• Heavy machinery sales and support
• Generator sales and support
• Agricultural equipment sales and support
• Parts and service for Caterpillar equipment

Company Website: http://www.zieglercat.com

ASSUMPTION: Ziegler Caterpillar is a well-established company with a strong reputation in the heavy machinery industry. The company values its employees and offers competitive benefits and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing. The position offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including the Marketing Communications team, divisional leaders, and external partners.

Work Arrangement: This role is primarily on-site, with flexible remote work arrangements available. The ideal candidate will be comfortable working in an office environment and be able to commute to the Bloomington, MN location as needed.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Marketing Manager or a specialized role
• Expansion into other areas of the business, such as sales or product management
• Professional development opportunities, including training and certifications

ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity to work in a dynamic, cross-functional environment and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.

🌍 Location & Work Environment

Office Type: Ziegler Caterpillar's headquarters is located in Minneapolis, MN, with additional offices in Altoona, IA. The Bloomington, MN location is a modern, professional office environment with ample parking and nearby amenities.

Office Location(s): 901 W 94th Street, Minneapolis, MN 55420, US and 1500 Ziegler Drive, Altoona, IA 50009, US

Geographic Context:

• The Minneapolis-Saint Paul metropolitan area is the 16th-largest metropolitan area in the United States, with a diverse economy and a strong job market.
• The area is known for its high quality of life, with a variety of cultural attractions, outdoor recreation opportunities, and a strong education system.
• The cost of living in the Minneapolis-Saint Paul metropolitan area is generally lower than in other major metropolitan areas in the United States.

Work Schedule: The Digital Marketing Specialist will work a full-time schedule, typically Monday through Friday, with some flexibility for remote work arrangements. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities.

ASSUMPTION: The Bloomington, MN location offers a convenient, professional work environment with easy access to major highways and nearby amenities. The ideal candidate will be comfortable commuting to the office as needed and be able to work effectively in a collaborative, team-based setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Marketing Manager and a member of the marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and presentation skills
• Project management and organizational skills
• Cultural fit and alignment with Ziegler Caterpillar's values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Be prepared to discuss specific examples of your digital marketing campaigns and their outcomes
• Research Ziegler Caterpillar and be ready to discuss how your skills and experience align with the company's mission and values
• Prepare questions to ask the interview panel about the role, the team, and the company

ATS Keywords: Digital Marketing, SEO, PPC, Email Marketing, Social Media, Analytics, Content Creation, Project Management, Collaboration, Data Analysis, Communication, Mentoring, Market Analysis, Audience Segmentation, A/B Testing, Trend Analysis

ASSUMPTION: The interview process for the Digital Marketing Specialist role at Ziegler Caterpillar is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.

🛠️ Tools & Technologies

• Google Analytics
• HubSpot or similar marketing automation platform
• Content management system (CMS)
• Social media platforms (e.g., Facebook, LinkedIn, Twitter)
• Email marketing platform (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Marketing Specialist will be expected to have a strong working knowledge of various digital marketing tools and platforms. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Customer Focus
• Teamwork
• Accountability

Work Style:

• Collaborative and team-based
• Results-driven and proactive
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do I align with Ziegler Caterpillar's values, particularly integrity, excellence, and customer focus?
• Am I comfortable working in a collaborative, team-based environment and contributing to a positive work culture?
• Do I have a proactive, results-driven approach to my work, and am I committed to continuous learning and improvement?

ASSUMPTION: Ziegler Caterpillar is committed to fostering a positive, inclusive work environment that values diversity, equity, and inclusion. The ideal candidate will be a strong cultural fit and align with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with changing priorities
• Collaborating with cross-functional teams and external partners
• Adapting to new tools and technologies as needed
• Balancing strategic thinking with hands-on execution

ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar offers a unique opportunity to work in a dynamic, cross-functional environment and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Digital Marketing Specialist vs. Digital Marketing Manager: The Digital Marketing Specialist role focuses more on hands-on execution and campaign management, while the Digital Marketing Manager role is more strategic and involves overseeing a team of marketing professionals.
• Digital Marketing Specialist vs. SEO Specialist: The Digital Marketing Specialist role is broader in scope, encompassing SEO, PPC, email marketing, and social media, while the SEO Specialist role focuses specifically on search engine optimization strategies.
• Career Path: Digital Marketing Specialist → Digital Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar is a mid-career position that offers opportunities for growth and advancement within the marketing department and the company as a whole. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing campaign to promote a new product launch, including SEO, PPC, email marketing, and social media components
• Analyzing campaign performance and optimizing strategies based on data insights and trends
• Managing content creation and online presence for a rebranding initiative, ensuring alignment with corporate brand guidelines and divisional objectives

ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar offers a unique opportunity to work on a variety of projects and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and comfortable working in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
• How does this role collaborate with other departments and external partners to ensure cohesive messaging and successful campaign execution?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Ziegler Caterpillar support work-life balance for its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: The interview process for the Digital Marketing Specialist role at Ziegler Caterpillar is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
• Prepare for your phone or video screen by researching Ziegler Caterpillar and practicing your responses to common interview questions
• Prepare for your in-depth interview by developing specific examples of your digital marketing campaigns and their outcomes
• Follow up with the HR department one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.