πΉ Job Title: Digital Marketing Specialist
πΉ Company: Ziegler Caterpillar
πΉ Location: Bloomington, MN (with remote flexibility)
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 2, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site with remote flexibility
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and hands-on execution. The ideal candidate will have a strong background in digital marketing and be comfortable working in a dynamic, cross-functional environment.
β Develop and implement comprehensive digital marketing campaigns, including SEO, PPC, email marketing, and social media, to promote machine and service sales.
β Analyze campaign performance using tools like Google Analytics, social media insights, and CRM platforms to optimize strategies and report on KPIs.
β Oversee content creation for digital channels, ensuring alignment with corporate brand guidelines and divisional objectives.
β Manage and optimize the companyβs online presence, including website updates, social media profiles, and third-party platforms.
β Coordinate with the Marketing Communications team and external agencies to ensure cohesive messaging across digital, print, and event-based initiatives.
β Lead the planning and execution of targeted email marketing campaigns, including audience segmentation and A/B testing.
β Collaborate with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals.
β Stay current on digital marketing trends, tools, and technologies to recommend innovative strategies and tactics.
β Supervise and mentor junior marketing team members, including Marketing Coordinators, to ensure seamless campaign execution.
β Ensure all digital content adheres to corporate style guidelines, with a focus on accuracy, consistency, and brand voice.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and prioritizing tasks effectively.
Education: Bachelorβs degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in digital marketing, with a proven track record of managing successful campaigns
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a well-rounded skill set, with a strong foundation in digital marketing and a willingness to learn and adapt in a dynamic environment.
Salary Range: $70,000.00 to $87,500.00 per year
Benefits:
Working Hours: Full-time, 40 hours per week. Flexible remote work arrangements may be available.
ASSUMPTION: The salary range provided is based on industry standards for digital marketing specialists with 3-5 years of experience. Benefits are competitive and designed to support the well-being of employees and their families.
Industry: Ziegler Caterpillar operates in the heavy machinery industry, representing the full line of Caterpillar equipment, generators, and truck engines in Minnesota and Iowa. They also sell and support agricultural equipment in Minnesota, Iowa, and northwestern Missouri.
Company Size: Ziegler Caterpillar is a mid-sized company with approximately 1,000-5,000 employees. This size allows for a balance between a structured work environment and the opportunity for individual growth and impact.
Founded: Ziegler Caterpillar was founded in 1914 and is a third-generation, family-owned business. The company has a rich history and a strong commitment to its employees and customers.
Company Description:
Company Specialties:
Company Website: http://www.zieglercat.com
ASSUMPTION: Ziegler Caterpillar is a well-established company with a strong reputation in the heavy machinery industry. The company values its employees and offers competitive benefits and opportunities for professional growth.
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in digital marketing. The position offers opportunities for growth and advancement within the marketing department and the company as a whole.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including the Marketing Communications team, divisional leaders, and external partners.
Work Arrangement: This role is primarily on-site, with flexible remote work arrangements available. The ideal candidate will be comfortable working in an office environment and be able to commute to the Bloomington, MN location as needed.
Growth Opportunities:
ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity to work in a dynamic, cross-functional environment and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.
Office Type: Ziegler Caterpillar's headquarters is located in Minneapolis, MN, with additional offices in Altoona, IA. The Bloomington, MN location is a modern, professional office environment with ample parking and nearby amenities.
Office Location(s): 901 W 94th Street, Minneapolis, MN 55420, US and 1500 Ziegler Drive, Altoona, IA 50009, US
Geographic Context:
Work Schedule: The Digital Marketing Specialist will work a full-time schedule, typically Monday through Friday, with some flexibility for remote work arrangements. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities.
ASSUMPTION: The Bloomington, MN location offers a convenient, professional work environment with easy access to major highways and nearby amenities. The ideal candidate will be comfortable commuting to the office as needed and be able to work effectively in a collaborative, team-based setting.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, SEO, PPC, Email Marketing, Social Media, Analytics, Content Creation, Project Management, Collaboration, Data Analysis, Communication, Mentoring, Market Analysis, Audience Segmentation, A/B Testing, Trend Analysis
ASSUMPTION: The interview process for the Digital Marketing Specialist role at Ziegler Caterpillar is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.
ASSUMPTION: The Digital Marketing Specialist will be expected to have a strong working knowledge of various digital marketing tools and platforms. The ideal candidate will be comfortable learning and adapting to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Ziegler Caterpillar is committed to fostering a positive, inclusive work environment that values diversity, equity, and inclusion. The ideal candidate will be a strong cultural fit and align with the company's values and work style.
ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar offers a unique opportunity to work in a dynamic, cross-functional environment and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and comfortable working in a fast-paced, dynamic environment.
ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar is a mid-career position that offers opportunities for growth and advancement within the marketing department and the company as a whole. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.
ASSUMPTION: The Digital Marketing Specialist role at Ziegler Caterpillar offers a unique opportunity to work on a variety of projects and make a significant impact on the company's digital marketing efforts. The ideal candidate will be proactive, results-driven, and comfortable working in a fast-paced, dynamic environment.
ASSUMPTION: The interview process for the Digital Marketing Specialist role at Ziegler Caterpillar is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The ideal candidate will be proactive, results-driven, and committed to continuous learning and improvement.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.