📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Axis Communications
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive brand awareness and lead generation
- Optimizing lead generation and conversion strategies across multiple channels
- Analyzing campaign effectiveness and driving continuous improvements
- Collaborating with cross-functional teams and regional stakeholders
- Managing digital marketing budget and vendor relationships
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on data-driven decision making and strong project management skills.
📋 Key Responsibilities
✅ Implement and optimize EMEA campaigns in SEUR
✅ Develop and implement integrated digital marketing programs across channels
✅ Create the SEUR digital roadmap, best practices, and programs
✅ Optimize lead generation and conversion strategies by refining key touchpoints in the marketing funnel
✅ Monitor and report on competitive digital performance and activities
✅ Oversee the digital marketing budget for the SEUR region
✅ Drive education and upskilling of digital competencies within SEUR
✅ Evaluate market needs and research customer trends
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting, with a strong focus on driving business growth and meeting KPIs.
🎯 Required Qualifications
Education: Degree in Marketing, Digital Marketing, or a related field.
Experience: 5-7 years of experience in digital marketing in the B2B sector
Required Skills:
- Proven record of driving business growth, lead generation, and meeting KPI’s
- Strong expertise in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and Sales Navigator
- Excellent project management and organizational skills
- Ability to collaborate with cross-functional and regional teams
- Data-driven mindset with a passion for analytics
- Exceptional communication skills in English and Spanish (written and spoken)
Preferred Skills:
- Experience working in the IT or security sector
- Fluency in French or Italian
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on lead generation and data analysis, and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research and company size)
Benefits:
- Health insurance
- Pension plan
- Flexible working hours
- Training and development opportunities
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range is estimated based on market research and company size, and the benefits package is typical for a mid-sized enterprise.
📌 Applicant Insights
🔍 Company Context
Industry: Axis Communications operates in the computer networking products industry, focusing on video surveillance, access control, intercom, and audio systems.
Company Size: Axis Communications has 1,001-5,000 employees, making it a mid-sized to large enterprise. This size offers opportunities for career growth and collaboration with diverse teams.
Founded: Axis Communications was founded in 1984 and is headquartered in Lund, Sweden.
Company Description:
- Axis enables a smarter, safer world by creating solutions for improving security and business performance
- Offers solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications
- Collaborates with technology and system integration partners worldwide to deliver customer solutions
Company Specialties:
- Network video
- IP Video surveillance
- Security camera
- CCTV
- IP camera
- Network audio
- Access control
- Network video analytics
Company Website: www.axis.com
ASSUMPTION: Axis Communications is a well-established company with a strong global presence and a focus on innovation and sustainability.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the company.
Reporting Structure: The Digital Marketing Specialist will report to the Marketing Manager for Southern Europe and work closely with regional marketing and sales teams.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to a regional marketing management role
- Expansion into other areas of marketing or business development
- International assignments or relocation opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on driving business results and meeting KPIs.
🌍 Location & Work Environment
Office Type: Axis Communications has a modern, collaborative office space in Madrid, Spain.
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million
- The city is known for its vibrant culture, rich history, and diverse industries
- Madrid offers a high quality of life, with a well-developed public transportation system, numerous parks, and a wide range of cultural attractions
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: Madrid offers a dynamic and multicultural work environment, with a high quality of life and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and regional marketing team
- Final interview with the regional marketing director
Key Assessment Areas:
- Digital marketing strategy and execution
- Lead generation and conversion optimization
- Data analysis and reporting
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on lead generation and data analysis
- Tailor your resume and cover letter to emphasize your fit for the role and the company
- Prepare examples of successful digital marketing campaigns and their results
ATS Keywords: Digital Marketing, Lead Generation, Data Analysis, Google Analytics, Google Ads, LinkedIn Campaign Manager, Sales Navigator, CRM Platforms, Marketing Strategy, Marketing Execution, Marketing Funnel, Competitive Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on digital marketing skills and experience.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- LinkedIn Campaign Manager
- Sales Navigator
- CRM Platforms (e.g., Salesforce, Pardot)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their expertise during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Collaboration
- Customer-centricity
- Integrity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on driving business results
Self-Assessment Questions:
- How do you align with Axis' commitment to innovation and sustainability?
- Describe a time when you successfully drove business growth through digital marketing strategies.
- How do you approach continuous learning and upskilling in the digital marketing field?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Axis' core values and work style, with a strong focus on innovation, data-driven decision making, and collaboration.
⚠️ Potential Challenges
- Managing multiple stakeholders and regional priorities
- Keeping up with the fast-paced nature of digital marketing and industry trends
- Balancing strategic planning with tactical execution
- Working in a matrix organization with cross-functional teams and regional stakeholders
ASSUMPTION: These challenges require strong project management skills, adaptability, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Senior Digital Marketing Specialist, with a focus on regional strategy and execution
- Compared to other B2B digital marketing roles, this position offers a unique blend of strategic planning, tactical execution, and analytical reporting
- Career progression may involve moving into a regional marketing management role or expanding into other areas of marketing or business development
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for career growth and development within the company.
📝 Sample Projects
- Developing and executing a regional digital marketing campaign that drives a 20% increase in lead generation
- Optimizing the marketing funnel to improve conversion rates by 15% through A/B testing and data analysis
- Conducting a competitive analysis and developing a strategic plan to improve market share in the SEUR region
ASSUMPTION: These sample projects demonstrate the strategic and analytical nature of the role, with a strong focus on driving business results and meeting KPIs.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the SEUR region?
- What are the key priorities for the first 90 days in this role?
- How does Axis support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team in the SEUR region, and how can this role address them?
- How does Axis measure the success of its digital marketing campaigns, and what KPIs are most important?
ASSUMPTION: These questions demonstrate a strong understanding of the role and a commitment to driving business results and meeting KPIs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marketing Specialist
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on lead generation and data analysis
- Prepare examples of successful digital marketing campaigns and their results
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
