Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: American Academy of Sleep Medicine

🔹 Location: Darien, Illinois, United States

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and executing digital marketing initiatives through email and digital ad campaigns
• Collaborating with the marketing team to achieve campaign objectives and maximize performance across channels
• Proficient use of HubSpot, Google Ads, and analytics tools
• Strong project management and communication skills

ASSUMPTION: This role requires a well-rounded digital marketer with experience in email marketing, CRM management, and digital advertising. Proficiency in HubSpot, Google Ads, and analytics tools is essential for success in this position.

📋 Key Responsibilities

✅ Execute and manage email marketing campaigns to nurture leads, drive conversions, and enhance customer retention using HubSpot as the primary CRM

✅ Create, monitor, and optimize digital ad campaigns using Google Ads and display ad opportunities to achieve campaign goals such as increased traffic, lead generation, and ROI

✅ Identify critical conversion points, drop-off points, and implement strategies to optimize user funnels. Identify trends and insights to optimize spend and performance

✅ Plan, execute, and measure experiments and conversion tests

✅ Manage reporting and visualization for campaigns, allowing for analysis of activity and, where possible, automating delivery of reports

✅ Some travel is required with this position (up to 10%), which may include weekends

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and data-driven optimization. Strong analytical skills and a data-driven mindset are crucial for success in this position.

🎯 Required Qualifications

Education: B.A. in marketing or related field

Experience: At least 3 years in marketing or related role

Required Skills:

• Proficient in HubSpot, Google Ads, and Google Analytics
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong project management skills
• Excellent written and verbal communication skills

Preferred Skills:

• WordPress experience
• Association experience
• Experience on data visualization platforms such as Google Data Studio, PowerBI, or Tableau

ASSUMPTION: The required skills listed are essential for success in this role. While the preferred skills are not required, they would be beneficial for candidates looking to grow within the organization.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 commensurate with experience

Benefits:

• Affordable medical & dental coverage for you and your family
• Free life & disability insurance
• 3 weeks of PTO (personal/vacation/sick time) plus paid company holidays
• 8 weeks PAID parental leave
• Flex-time hours
• Business casual environment
• Generous 401(k) plan
• Flexible spending & dependent care accounts
• Health savings account with generous employer contributions
• Professional development assistance
• Pet insurance
• Theft ID coverage
• Discounted fitness membership
• Door Dash meal perks
• Service recognition and peer-to-peer platform with reward points redeemable for gift cards or charitable donations
• Weekly "Wellness Wednesdays" with walk, stretch, and healthy snack breaks
• Twice daily "plank breaks"
• Seasonal staff events

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The benefits listed are subject to change and may be updated by the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare industry, specifically focused on sleep medicine

Company Size: Mid-sized (11,000+ members)

Founded: 1975

Company Description:

• Established as the American Academy of Sleep Medicine (AASM) in 1975
• Represents a combined membership of over 11,000 accredited member sleep centers and individual members, including physicians, scientists, and other healthcare professionals specializing in sleep field
• Mission is to advance sleep care and enhance sleep health to improve lives
• Fosters a culture committed to excellence, inclusivity, flexibility, collaboration, appreciativeness, supportiveness, and innovation

Company Specialties:

• Sleep medicine
• Sleep health
• Sleep care

Company Website: https://aasm.org/

ASSUMPTION: The American Academy of Sleep Medicine is a well-established professional medical association with a strong focus on sleep medicine and sleep health. Its culture emphasizes collaboration, supportiveness, and innovation.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (on-site/Hybrid) - Wednesdays are anchor days, and twice a year for two consecutive days, all employees report to the office for special staff meetings/functions

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to work on special projects and initiatives
• Professional development assistance and resources

ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department. The hybrid work arrangement provides flexibility while maintaining a collaborative work environment.

🌍 Location & Work Environment

Office Type: Hybrid (Darien, IL office with remote work options)

Office Location(s): Darien, Illinois, United States

Geographic Context:

• Darien is a southwest suburb of Chicago, located in Cook County, Illinois
• Approximately 25 miles southwest of Chicago's Loop
• Easy access to major highways and public transportation

Work Schedule: Flex-time hours with a core work schedule of 8:30 AM - 5:00 PM, Monday through Friday

ASSUMPTION: The hybrid work environment offers flexibility while maintaining a collaborative work culture. The Darien office location provides easy access to major highways and public transportation, making it convenient for commuters.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• HubSpot proficiency
• Google Ads and Google Analytics experience
• Project management and communication skills
• Cultural fit and alignment with AASM values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on problem-solving, project management, and digital marketing scenarios
• Showcase your proficiency in HubSpot, Google Ads, and Google Analytics through specific examples and case studies
• Demonstrate your understanding of the AASM's mission and values during the interview

ATS Keywords: Digital Marketing, Email Marketing, CRM Management, HubSpot, Google Ads, Google Analytics, Project Management, Communication Skills, HTML, CSS, JavaScript, A/B Testing, PPC Campaigns, Landing Page Optimization, User Funnel Optimization, Data Visualization

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences through specific examples and case studies. Familiarizing oneself with the AASM's mission and values is crucial for a successful interview.

🛠️ Tools & Technologies

• HubSpot
• Google Ads
• Google Analytics
• HTML
• CSS
• JavaScript
• Data visualization platforms (e.g., Google Data Studio, PowerBI, or Tableau)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing. Proficiency in these tools is essential for success in this position.

👔 Cultural Fit Considerations

Company Values:

• Committed to excellence
• Inclusive
• Flexible
• Collaborative
• Appreciative
• Supportive
• Innovative

Work Style:

• Collaborative and supportive work environment
• Flexible work arrangement with a focus on results and performance
• Data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you align with the AASM's values, particularly in terms of commitment to excellence and innovation?
• Are you comfortable working in a hybrid environment, with Wednesdays as anchor days and occasional on-site requirements?
• Do you thrive in a collaborative and supportive work culture, focusing on results and performance?

ASSUMPTION: The American Academy of Sleep Medicine values a work culture that emphasizes collaboration, supportiveness, and innovation. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Occasional travel requirements (up to 10%), which may include weekends
• Working in a hybrid environment with specific on-site requirements
• Managing multiple marketing channels and campaigns simultaneously
• Keeping up-to-date with industry trends and best practices in digital marketing

ASSUMPTION: The role may present challenges related to travel, hybrid work arrangements, and managing multiple marketing channels. Candidates should consider these factors when evaluating the position.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Marketing Specialist position in other organizations
• However, the focus on sleep medicine and sleep health sets it apart from other digital marketing roles
• Career path comparison: This role can lead to senior marketing positions or specialized roles within the sleep medicine industry

ASSUMPTION: While this role shares similarities with other digital marketing positions, its focus on sleep medicine and sleep health makes it unique. Candidates should consider the industry-specific context and career path opportunities when comparing this role to others.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new sleep medicine conference
• Optimizing a Google Ads campaign to increase lead generation for a sleep disorder awareness initiative
• Creating and implementing A/B tests to improve user funnel conversion rates for the AASM website

ASSUMPTION: These sample projects illustrate the types of initiatives a Digital Marketing Specialist might work on at the American Academy of Sleep Medicine. Candidates should be prepared to discuss similar projects and their outcomes during the interview.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the most significant challenges facing the digital marketing department currently, and how does this role address them?
• How does the AASM support the professional development and growth of its marketing team members?
• Can you provide an example of a successful digital marketing campaign executed by the AASM, and what made it successful?
• How does the AASM measure the success of its digital marketing efforts, and how does this role contribute to that process?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions focusing on problem-solving, project management, and digital marketing scenarios
• Showcase your proficiency in HubSpot, Google Ads, and Google Analytics through specific examples and case studies
• Demonstrate your understanding of the AASM's mission and values during the interview
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.