📌 Core Information
🔹 Job Title: Digital Marketing Specialist EU
🔹 Company: Yugo
🔹 Location: Spain
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting operational business in the EU to ensure optimal digital execution of leasing strategies
- Creating and optimizing marketing campaigns to drive leasing results
- Collaborating with operational teams and stakeholders to maximize leasing/sales results
- Managing content for websites and ensuring successful leasing results
- Reporting on marketing activities and providing strategic recommendations
ASSUMPTION: This role requires a strong understanding of the local market and environment, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Execute a digitally focused marketing plan to maximize leasing results across all channels
✅ Establish close and collaborative working relationships with operational teams to support marketing initiatives
✅ Partner with sales and marketing teams and operational leads to drive sales and revenue results through data-driven marketing and sales strategies
✅ Support agencies for the EU, facilitating local knowledge and ensuring advertising dollars are allocated effectively
✅ Work with the digital acquisition team to manage the EU budget and drive down overall digital Cost Per Acquisition (CPA)
✅ Deliver best-in-class digital campaigns to drive lease-renewals and loyalty with current students
✅ Own the national utilization of CRM tools to drive relevant traffic to websites through targeted email campaigns
ASSUMPTION: The role may require occasional work outside of regular business hours to meet project deadlines or support global team members.
🎯 Required Qualifications
Education: Marketing or Communication related degree or equivalent professional qualification
Experience: 2-5 years of experience in digital marketing or a related field
Required Skills:
- Excellent written and spoken English and proficiency in Spanish and French
- Strong understanding of appropriate approaches for the local market and environment
- Strong visual sense and attention to detail
- Excellent organizational skills and ability to multi-task
- Proactive and creative approach to target audience engagement
- Ability to maintain strong working relationships with all stakeholders
Preferred Skills:
- Firsthand experience with organic social media support
- Knowledge of CMS and CRM tools
ASSUMPTION: Candidates with experience in the student housing or hospitality industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: EUR €30,000.00 - €30,000.00 per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard business hours, Monday to Friday. Occasional work outside of regular business hours may be required.
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing specialist role in Spain with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically student housing and accommodation
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2021, with a brief history focused on expanding student housing offerings globally
Company Description:
- Yugo is the first global student housing brand and operator, redefining student living on a global scale
- Focused on creating vibrant, sustainable, and supportive spaces where students can thrive
- Part of The Dot Group and includes over 220 student living spaces in 14 countries, with nearly 100,000 students calling Yugo home
Company Specialties:
- Student Accommodation
- Student Housing
- PBSA
- Student Wellbeing
- Student Rentals
- Real Estate
- Student Sector
- Education
- Universities
- Colleges
- and Higher Education
Company Website: https://www.yugo.com/
ASSUMPTION: Yugo's focus on student housing and global expansion provides unique opportunities for growth and development in the hospitality industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Digital Marketing Specialist EU will report directly to the Global Marketing Support Unit and collaborate closely with operational teams, sales and marketing teams, and other stakeholders
Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks
Growth Opportunities:
- Expanding marketing efforts across new regions and countries
- Developing and implementing innovative marketing strategies to drive leasing results
- Gaining experience in global marketing and cross-cultural collaboration
ASSUMPTION: The role offers significant opportunities for professional growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Yugo's offices are dynamic and international, reflecting the company's global focus and diverse student population
Office Location(s): Spain, with the possibility of occasional travel to other Yugo locations for meetings and events
Geographic Context:
- Spain is a popular destination for international students, providing a diverse and multicultural work environment
- The country offers a high quality of life, with a warm climate, rich cultural heritage, and vibrant cities
- Yugo's offices are located in major student hubs, providing easy access to universities, amenities, and public transportation
Work Schedule: Standard business hours, Monday to Friday, with occasional work outside of regular business hours as needed
ASSUMPTION: The location and work environment provide a unique and engaging experience for employees, with ample opportunities for professional and personal growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager and/or team members
- Final interview or assessment with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Language proficiency in English, Spanish, and French
- Cultural fit and alignment with Yugo's values and mission
- Problem-solving and strategic thinking
- Adaptability and ability to work in a dynamic, global environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the local market and student housing industry
- Showcase your creativity and problem-solving skills through relevant examples and projects
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
ATS Keywords: Digital Marketing, Student Housing, EU, Marketing Campaigns, Leasing Results, Stakeholder Management, CRM Tools, Website Content, Budget Management, Reporting, Strategic Thinking, Problem Solving, Language Proficiency, Cultural Fit
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and team.
🛠️ Tools & Technologies
- CRM tools (e.g., Rentsabi)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Website content management systems (e.g., WordPress, Drupal)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Be Bold: Articulates and reinforces Yugo's employee brand story, values, and behaviors with the team
- Be True: Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards
- Be Real: Plans, coordinates, and manages internal and external resources to accomplish goals
- Be Open: A team player, even via Microsoft Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things
Work Style:
- Dynamic and fast-paced, with a focus on innovation and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and communication
- Data-driven and results-focused, with a commitment to measuring and optimizing marketing efforts
Self-Assessment Questions:
- Do you have a strong understanding of the local market and environment in which Yugo operates?
- Are you able to maintain strong working relationships with all stakeholders, including teammates, students, and owners?
- Do you have a proactive and creative approach to target audience engagement?
- Are you comfortable working in a dynamic, global environment with a diverse student population?
ASSUMPTION: Cultural fit is a critical factor in Yugo's hiring process, as the company values a diverse and inclusive work environment that reflects its global student population.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously, requiring strong organizational skills and attention to detail
- Working across different time zones and jurisdictions, requiring adaptability and flexibility
- Balancing the needs and priorities of various stakeholders, including operational teams, sales and marketing teams, and students
- Keeping up with the latest trends and best practices in digital marketing, requiring continuous learning and professional development
ASSUMPTION: The role presents unique challenges and opportunities for growth and development in the digital marketing field.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position requires a strong understanding of the local market and environment, as well as proficiency in multiple languages
- In the student housing industry, this role is unique in its focus on the EU market and collaboration with operational teams and stakeholders
- Career path comparison: This role provides a strong foundation in digital marketing and global collaboration, with opportunities for growth and advancement within the marketing department and the company as a whole
ASSUMPTION: The role offers unique opportunities for growth and development within the digital marketing field and the student housing industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive leasing results in a specific city or region
- Collaborating with operational teams to optimize website content and functionality for successful leasing results
- Analyzing marketing data and trends to identify opportunities for improvement and optimization
ASSUMPTION: The specific projects and tasks may vary depending on the company's needs and the role's requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with operational teams and stakeholders to drive leasing results?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Yugo support work-life balance and employee well-being in this role?
ASSUMPTION: Asking thoughtful and engaging questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, team, and company to demonstrate your interest and engagement
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, research Yugo's company culture and values to demonstrate your cultural fit and alignment with the organization
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
