Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Freshworks

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing vendor onboarding and relationships
• Budget tracking and payments processing
• Campaign reporting and analytics support
• Content creation and coordination
• Process optimization and improvement

ASSUMPTION: This role requires a high level of organization, attention to detail, and cross-functional collaboration. It is ideal for candidates with a background in marketing operations, finance operations, or a related administrative role.

📋 Key Responsibilities

✅ Vendor Onboarding & Management: Coordinate vendor onboarding, including documentation, compliance checks, and system setup. Serve as the primary point of contact for vendor-related queries and operational issues.

✅ Budgeting & Payments: Assist in managing the marketing budget, track expenditures, and ensure alignment with planned allocations. Liaise with finance and procurement teams to process purchase orders and vendor payments on time.

✅ Campaign Reporting Support: Collaborate with analytics and campaign teams to compile performance data and generate regular reports. Track key metrics across marketing campaigns and support preparation of dashboards and presentations.

✅ Content Creation & Coordination: Support the content team by managing content calendars, coordinating with writers/designers, and maintaining content repositories. Ensure assets are up-to-date and accessible.

✅ Process Optimization: Identify and suggest improvements to existing marketing operations workflows. Support documentation of SOPs and best practices to streamline recurring tasks.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and open to taking on new challenges as they arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: 3-5 years of experience in marketing operations, finance operations, or a related administrative role.

Required Skills:

• Strong organizational and project management skills with high attention to detail
• Familiarity with budgeting, procurement, and vendor management processes
• Proficiency in Excel, Google Sheets, and marketing tools (e.g., Asana, Trello, Salesforce, or similar platforms)
• Excellent written and verbal communication skills
• Team player with a proactive and solution-oriented mindset

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Fluency in multiple languages

ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role. Candidates with these skills may have an advantage in the application process.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (AI-estimated based on industry standards for mid-level marketing roles in Bengaluru)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and flexible work arrangements
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits listed are subject to change and may be modified at the discretion of the company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 2010

Company Description:

• Freshworks provides people-first AI service software to deliver exceptional customer and employee experiences
• Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
• Serves over 72,000 companies worldwide, including prominent brands like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks.com

ASSUMPTION: Freshworks is a global company with a strong presence in the software development industry. Its focus on exceptional customer and employee experiences sets it apart from competitors.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Operations Manager

Work Arrangement: On-site, full-time position with standard office hours and occasional overtime as needed

Growth Opportunities:

• Potential career progression into senior marketing operations roles or related management positions
• Opportunities to work on high-impact projects and gain exposure to various aspects of marketing operations
• Access to professional development resources and training to enhance skills and advance career growth

ASSUMPTION: Freshworks offers a dynamic work environment with ample opportunities for growth and development. The company values employee success and provides resources to support career advancement.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the third-largest city in India by population
• Known for its vibrant tech industry, Bengaluru is home to numerous multinational corporations and startups
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with occasional overtime as needed

ASSUMPTION: Bengaluru provides a vibrant and dynamic work environment with ample opportunities for professional growth and personal development. The city's diverse culture and amenities make it an attractive location for both local and international talent.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Attention to detail and organizational skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing operations and vendor management processes
• Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
• Show enthusiasm for Freshworks' mission and values during the interview process

ATS Keywords: Marketing Operations, Vendor Management, Budgeting, Payments Processing, Campaign Reporting, Content Creation, Project Management, Excel, Google Sheets, Asana, Trello, Salesforce, Communication, Team Player, Process Optimization, Attention to Detail

ASSUMPTION: Freshworks uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Google Workspace (Google Sheets, Google Docs)
• Marketing tools (Asana, Trello, Salesforce)
• Marketing automation tools (Marketo, HubSpot)
• Project management software (Asana, Trello)

ASSUMPTION: Familiarity with the tools and technologies listed above is preferred but not required. Freshworks provides training and resources to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Transparency
• Innovation
• Collaboration
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about delivering exceptional customer experiences?
• Do you have a proven track record of driving results and continuous improvement?

ASSUMPTION: Freshworks values employees who are customer-focused, transparent, innovative, collaborative, and committed to integrity. Candidates who align with these values are more likely to succeed in the company's dynamic and results-driven work environment.

⚠️ Potential Challenges

• Managing multiple vendors and priorities simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Balancing the need for detailed, accurate work with the requirement to meet tight deadlines
• Navigating a large, global organization with a diverse range of teams and stakeholders

ASSUMPTION: The potential challenges listed above are common to marketing operations roles and can be mitigated with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on operational functions rather than campaign strategy or creative content development
• Marketing operations roles are in high demand across various industries, with a strong focus on technology and software development companies
• Career progression in marketing operations can lead to senior roles in marketing, operations management, or related fields

ASSUMPTION: This role is unique in its focus on marketing operations and vendor management. While it may share some similarities with other marketing roles, it requires a distinct set of skills and experiences.

📝 Sample Projects

• Developing and implementing a vendor onboarding process to streamline the vendor management lifecycle
• Creating and maintaining a marketing budget tracking system to monitor spending and ensure compliance with company guidelines
• Collaborating with cross-functional teams to generate regular campaign performance reports and identify trends and insights

ASSUMPTION: The sample projects listed above are intended to illustrate the types of initiatives a Marketing Operations Specialist might work on. The specific projects and responsibilities may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Freshworks support the professional development and growth of its employees?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does Freshworks measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: The key questions listed above are designed to help you better understand the role, the team, and the company culture. Asking thoughtful and insightful questions demonstrates your interest in the position and engagement with the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
• Show enthusiasm for Freshworks' mission and values during the interview process
• Follow up with the hiring manager within one week of the interview to express your interest in the position and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.