Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: RentVision

🔹 Location: Lincoln, Nebraska, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing, building, and optimizing digital ad campaigns across various channels
• Leading SEO strategy and execution to improve search engine visibility
• Analyzing and improving marketing funnel performance using data-driven insights
• Collaborating cross-functionally to develop high-converting landing pages, email campaigns, and digital ad creative
• Continuously innovating through testing and trend adoption to maintain a competitive edge

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving measurable results through digital marketing channels.

📋 Key Responsibilities

✅ Strategize, build, and optimize digital ad campaigns to drive qualified demos and new client acquisition

✅ Lead SEO strategy and execution to improve search engine visibility and increase qualified site traffic

✅ Analyze and improve marketing funnel performance by building attribution models and reporting dashboards

✅ Collaborate cross-functionally to develop high-converting landing pages, email campaigns, and digital ad creative

✅ Continuously innovate through testing and trend adoption to maintain a competitive edge

✅ Support the Digital Advertising team running client ads by building, auditing, and refining client ad campaigns

ASSUMPTION: This role involves a high degree of independence and requires strong project management skills to balance multiple marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years working in a digital agency or in-house performance marketing team

Required Skills:

• Proven experience managing and optimizing PPC campaigns to generate measurable results
• Strong knowledge of SEO tools and tactics to enhance visibility and increase organic search traffic
• Advanced proficiency with Google Analytics and similar platforms to monitor performance and guide data-driven decisions
• Excellent copywriting abilities to craft persuasive messaging throughout digital marketing campaigns
• Ability to independently manage multiple marketing initiatives in a fast-paced, results-oriented environment
• Familiarity with conversion rate optimization (CRO) best practices to improve overall campaign and website performance
• Strong understanding and ability to craft marketing attribution models and clear reporting to drive continuous funnel improvements

Preferred Skills:

• HTML, CSS, and/or JavaScript knowledge to help bridge marketing and development efforts
• Hands-on experience with HubSpot or similar CRM platforms
• Background in B2B SaaS or multifamily (apartment) marketing

ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Lincoln, Nebraska)

Benefits:

• 401(k) Match
• Health Insurance
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• Paid Time Off
• Paid Parental Leave
• Recognition Lunch
• Unlimited Coffee
• Discounted Gym Membership

Working Hours: 40 hours per week, Monday through Friday, with flexible hours and the ability to work remotely on an as-needed basis

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Specialist with 2-5 years of experience in Lincoln, Nebraska. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: RentVision operates in the multi-family marketing industry, focusing on software platforms, websites, strategic advising, media solutions, and industry knowledge sharing.

Company Size: RentVision is a small company with 11-50 employees, offering a collaborative and fast-paced work environment that values initiative, accountability, and shared wins.

Founded: RentVision was founded in 2009 by David Watson, who sought to improve the apartment hunting experience by creating the industry's first Walkthrough Video Tour.

Company Description:

• RentVision is a tech company that combines excellent software solutions with remarkable client service, operating in the multi-family marketing industry.
• The company creates software platforms, builds websites, offers strategic advising, delivers media solutions, and travels the country sharing industry knowledge.
• RentVision aims to make renting apartments easy for both clients and prospective residents by delivering a predictive leasing platform that optimizes marketing and revenue management.

Company Specialties:

• Marketing
• Advertising
• Rental property
• Apartments for rent
• HD Walkthrough Video tours
• Websites
• AdWords
• SEO
• Social Media
• Professional Apartment Photography
• Analytics tools

Company Website: http://www.rentvision.com

ASSUMPTION: RentVision's focus on innovation and client service makes it an attractive employer for digital marketing professionals seeking a dynamic and growth-oriented work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and collaborate closely with the marketing and sales teams

Work Arrangement: This is a full-time, on-site role based in Lincoln, Nebraska, with the possibility of remote work on an as-needed basis

Growth Opportunities:

• Potential to advance to a Senior Digital Marketing Specialist or Marketing Manager role as the company grows
• Opportunities to expand skills and expertise in various aspects of digital marketing
• Chance to work on diverse projects and campaigns, gaining experience in multiple marketing channels

ASSUMPTION: The Digital Marketing Specialist role offers ample opportunities for professional growth and development within RentVision's dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: RentVision's office is a modern, collaborative workspace that fosters creativity and productivity

Office Location(s): 1001 S 70th St, 201, Lincoln, Nebraska 68510, US

Geographic Context:

• Lincoln, Nebraska, is a mid-sized city with a population of approximately 280,000, offering a mix of urban and suburban living
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and performing arts venues
• Lincoln is home to the University of Nebraska-Lincoln, which contributes to the city's diverse and educated population

Work Schedule: The work schedule is generally Monday through Friday, with flexible hours and the ability to work remotely on an as-needed basis

ASSUMPTION: Lincoln, Nebraska, offers a high quality of life, with affordable housing, a strong job market, and numerous cultural attractions, making it an attractive location for digital marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the Hiring Manager
• In-person or video interview with the Marketing Manager and a member of the marketing team
• Final interview with the CEO

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Communication and collaboration skills
• Cultural fit and alignment with RentVision's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
• Include specific examples of your experience managing and optimizing PPC campaigns, as well as your SEO knowledge and success
• Demonstrate your ability to analyze data and make data-driven decisions to improve marketing funnel performance
• Showcase your strong copywriting abilities and ability to craft persuasive messaging for digital marketing campaigns

ATS Keywords: PPC, SEO, Google Analytics, Marketing Funnel, Digital Marketing, Campaign Optimization, Conversion Rate Optimization, Marketing Attribution

ASSUMPTION: RentVision's interview process is designed to assess the candidate's digital marketing skills, cultural fit, and ability to thrive in a fast-paced, collaborative work environment.

🛠️ Tools & Technologies

• Google Ads
• LinkedIn Ads
• Google Analytics
• HubSpot
• SEMrush or similar SEO tools
• HTML, CSS, and/or JavaScript (preferred)

ASSUMPTION: The Digital Marketing Specialist will be expected to have proficiency in Google Ads, LinkedIn Ads, and Google Analytics, with a strong working knowledge of SEO tools and HTML, CSS, and/or JavaScript being preferred.

👔 Cultural Fit Considerations

Company Values:

• Be Remarkable - We use our intelligence, personality, and unique skills to deliver amazing results
• Systemize Excellence - We build and do what is excellent, efficient, and repeatable
• Considerate Candor - We seek and give direct feedback that is thoughtful and productive
• Maximize Talent - We know our weaknesses. We live in our strengths
• Team Hustle - We deliver success through hard work and camaraderie

Work Style:

• Collaborative and team-oriented, with a focus on shared wins and collective success
• Fast-paced and results-driven, with a strong emphasis on accountability and initiative
• Data-driven and analytical, with a commitment to continuous improvement and optimization

Self-Assessment Questions:

• Do you have a proven track record of delivering remarkable results in digital marketing campaigns?
• Are you comfortable giving and receiving direct feedback in a collaborative work environment?
• Do you thrive in a fast-paced, results-oriented environment, and are you able to manage multiple marketing initiatives simultaneously?

ASSUMPTION: RentVision's company culture values collaboration, accountability, and a strong work ethic, with a focus on delivering remarkable results and fostering a positive, supportive work environment.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously may require strong project management skills and the ability to prioritize effectively
• Working in a fast-paced, results-oriented environment may require adaptability and the ability to thrive under pressure
• Collaborating cross-functionally may require strong communication and interpersonal skills, as well as the ability to build and maintain effective working relationships with various stakeholders
• The role may require occasional work on weekends or evenings to support client needs or meet project deadlines

ASSUMPTION: The Digital Marketing Specialist role offers a dynamic and challenging work environment, with the potential for significant growth and professional development. However, it also requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, collaborative work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on SEO strategy and execution, as well as marketing funnel analysis and optimization
• RentVision's focus on the multi-family marketing industry offers unique opportunities to work on diverse and innovative projects, with a strong emphasis on client service and industry knowledge sharing
• This role offers significant opportunities for professional growth and development within a dynamic and collaborative work environment

ASSUMPTION: The Digital Marketing Specialist role at RentVision offers a unique blend of digital marketing experience, with a strong focus on SEO, marketing funnel analysis, and client service within the multi-family marketing industry.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy to improve search engine visibility and increase qualified site traffic for RentVision's website
• Analyzing and optimizing marketing funnel performance using data-driven insights to improve overall campaign and website performance
• Collaborating cross-functionally to develop high-converting landing pages, email campaigns, and digital ad creative to support integrated marketing efforts and drive sales enablement outcomes

ASSUMPTION: The Digital Marketing Specialist role at RentVision offers a diverse range of projects and campaigns, with a strong emphasis on SEO strategy and execution, marketing funnel analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing funnel for RentVision's clients, and how this role contributes to optimizing that funnel?
• How does RentVision support the professional development and growth of its digital marketing team members?
• Can you provide an example of a successful digital marketing campaign that RentVision has executed, and how the team measured its success?
• How does RentVision foster a collaborative and supportive work environment, and what resources are available to help team members thrive in their roles?
• What are the most important qualities and skills for success in the Digital Marketing Specialist role at RentVision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills, including specific examples of your experience managing and optimizing PPC campaigns, as well as your SEO knowledge and success
• Prepare for the interview by researching RentVision's company culture, values, and industry focus, and be ready to discuss your alignment with these factors
• If selected for an in-person or video interview, dress professionally and arrive on time, demonstrating your attention to detail and commitment to the role
• After the interview, send a thank-you note to express your appreciation for the opportunity to interview and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.