📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Tricon Residential
🔹 Location: Tustin, California
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Real Estate
🔹 Date Posted: April 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day performance and issue resolution of triconresidential.com
- Executing website QA, testing, and performance troubleshooting
- Optimizing and automating workflows to support scale and efficiency
- Collaborating on SEO strategy and leading implementation and reporting
- Recommending best practices and improvements to strengthen Tricon’s digital presence
ASSUMPTION: This role requires a strong focus on attention to detail and excellent communication skills to ensure the website and digital marketing efforts run smoothly and effectively.
📋 Key Responsibilities
✅ Manage day-to-day performance and issue resolution of triconresidential.com
✅ Respond promptly to website support tickets and communicate findings to the Director of Digital Marketing
✅ Execute website QA, testing, and performance troubleshooting
✅ Oversee sprint planning with development agency and manage delivery cycles
✅ Optimize and automate workflows to support scale and efficiency
✅ Oversee US ILS feed integrations and monitor for optimization opportunities
✅ Conduct weekly QA on listings to ensure CRM lead accuracy and tagging
✅ Collaborate on SEO strategy and lead implementation and reporting
✅ Manage the digital asset management (DAM) platform including training and support
✅ Collaborate with internal teams and vendors to ensure cohesive digital execution
✅ Recommend best practices and improvements to strengthen Tricon’s digital presence
ASSUMPTION: This role involves a mix of technical tasks, project management, and collaboration with various teams to ensure Tricon's digital presence is optimized and consistent.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Digital Media, Communications, or a related field
Experience: 3-5 years of experience in digital marketing, especially with WordPress
Required Skills:
- Experience with platforms such as Zillow Group, CoStar, or other syndication networks
- Strong QA and troubleshooting capabilities
- Familiarity with DAM systems, CRMs, and web analytics platforms
- Excellent communication skills and attention to detail
- Self-motivated with a strong team orientation
Preferred Skills:
- Technical Skills: Strong hands-on experience of WordPress-based websites and system integrations, as well as proficiency in search engine optimization
- Analytical Skills: Ability to analyze data from various sources. Knowledge of customer relationship management tools to track marketing sources and optimize customer conversions
- Soft Skills: Excellent communication skills and the ability to think critically and solve problems effectively
ASSUMPTION: While the job listing does not explicitly mention preferred qualifications, based on industry standards and the nature of the role, these additional skills would be beneficial for a candidate to possess.
💰 Compensation & Benefits
Salary Range: $62,920.00 - $104,860.00 (Based on the provided range and industry standards for a Digital Marketing Specialist with 3-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: While the job listing does not provide specific benefits information, these are common benefits offered by companies of Tricon Residential's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically focused on single-family rental homes and multi-family apartments
Company Size: 1,001-5,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth
Founded: 1988, with a history of growth and expansion in the real estate industry
Company Description:
- Tricon Residential is an owner, operator, and developer of single-family rental homes in the U.S. and multi-family apartments in Canada
- Committed to enriching the lives of employees, residents, and local communities through high-quality rental housing options
- Dedicated to solving the housing supply shortage through development programs
Company Specialties:
- Leasing and residential property management
- Development of single-family rentals and multi-family apartments
- Real estate investment and acquisitions
Company Website: triconresidential.com
ASSUMPTION: Tricon Residential is a well-established company in the real estate industry with a strong focus on providing high-quality rental housing options and enriching the lives of its employees, residents, and local communities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the digital marketing team and the company as a whole
Reporting Structure: This role reports directly to the Director of Digital Marketing and works closely with various internal teams and vendors
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and a balance between collaboration and independent work
Growth Opportunities:
- Advancement within the digital marketing team, such as a promotion to Senior Digital Marketing Specialist or Digital Marketing Manager
- Expansion into other areas of the business, such as property management or acquisitions
- Opportunities to work on special projects or initiatives that can help grow both personally and professionally
ASSUMPTION: This role offers numerous opportunities for growth and development within the digital marketing team and the company as a whole, depending on the candidate's performance and interests.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Tustin, California (with additional offices in Toronto, Ontario, and San Francisco, California)
Geographic Context:
- Tustin, California, is located in Orange County, with a population of approximately 80,000 people
- The area offers a mix of urban and suburban living, with a variety of housing options, amenities, and recreational activities
- Tustin is conveniently located near major highways and public transportation, making it easily accessible for commuters
Work Schedule: Full-time, typically 40 hours per week, with flexible hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Technical assessment or case study presentation
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Digital Marketing
Key Assessment Areas:
- Technical skills and proficiency with WordPress, SEO, and other relevant platforms
- Problem-solving abilities and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with Tricon's values and mission
Application Tips:
- Highlight relevant experience and skills, particularly with WordPress and SEO
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for technical assessments or case studies by brushing up on your WordPress and SEO knowledge
- Research Tricon Residential's company culture and values to demonstrate your cultural fit
ATS Keywords: Digital Marketing, WordPress, SEO, Web Analytics, Communication, Troubleshooting, Data Analysis, CRM, Team Orientation, Attention to Detail, Quality Assurance, Project Management, Workflow Optimization, Syndication Networks, Digital Asset Management, Collaboration
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role and company.
🛠️ Tools & Technologies
- WordPress
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Web analytics platforms (e.g., Google Analytics)
- CRM software (e.g., Salesforce, HubSpot)
- Digital asset management (DAM) platforms (e.g., Canto, Brandfolder)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their proficiency in their applications and interviews.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Tricon values its employees and empowers them to make decisions and take ownership of their roles
- Integrity: Tricon fosters a culture of honesty, transparency, and ethical behavior
- Collaboration: Tricon encourages teamwork and collaboration to achieve common goals
Work Style:
- Self-motivated and proactive
- Strong attention to detail and commitment to quality
- Excellent communication and collaboration skills
Self-Assessment Questions:
- Do you have experience with WordPress and SEO, and are you comfortable learning new tools and platforms as needed?
- Are you a self-starter who can work independently and manage multiple projects simultaneously?
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with Tricon's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with various teams and vendors to ensure cohesive digital execution
- Keeping up with the latest trends and best practices in digital marketing
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Digital Marketing Specialist vs. SEO Specialist: While both roles focus on digital marketing, the SEO Specialist role is more focused on search engine optimization strategies and tactics, whereas the Digital Marketing Specialist role encompasses a broader range of digital marketing channels and activities
- Industry-specific context: Real Estate Digital Marketing Specialists may have additional responsibilities related to property listings, lead generation, and CRM management compared to Digital Marketing Specialists in other industries
- Career path comparison: Digital Marketing Specialists can advance to roles such as Senior Digital Marketing Specialist, Digital Marketing Manager, or Director of Digital Marketing, with opportunities to specialize in specific areas such as SEO, content marketing, or social media marketing
ASSUMPTION: Applicants should consider their career goals and interests when comparing similar roles and determining which path is the best fit for them.
📝 Sample Projects
- Conducting a comprehensive website audit and implementing recommended changes to improve performance and user experience
- Developing and executing a targeted SEO campaign to increase organic traffic and leads for specific property listings
- Managing and optimizing digital advertising campaigns to maximize ROI and minimize wasteful spending
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Digital Marketing Specialist at Tricon Residential might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing department?
- How does Tricon support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team currently, and how can this role contribute to addressing them?
- How does Tricon measure the success of its digital marketing efforts, and what key performance indicators (KPIs) are most important?
- What is the company's long-term vision for its digital marketing strategy, and how does this role fit into that vision?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and company and helps you make an informed decision about your fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly with WordPress and SEO
- Prepare for technical assessments or case studies by brushing up on your WordPress and SEO knowledge
- Research Tricon Residential's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
