M

Digital Marketing Specialist

MSD
Full-time
On-site
Romania
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing Specialist

πŸ”Ή Company: MSD

πŸ”Ή Location: Romania (Remote)

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: Hybrid (25% travel required)

πŸš€ Job Overview

Key aspects of this role include:

  • Spearheading digital marketing strategy for assigned Business Unit
  • Generating and executing a comprehensive digital acceleration plan
  • Monitoring performance metrics and optimizing strategies
  • Collaborating with various teams to develop marketing plans
  • Overseeing customer satisfaction initiatives

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have experience in digital marketing, preferably in the pharmaceutical industry, and be comfortable working in a hybrid environment.

πŸ“‹ Key Responsibilities

βœ… Lead development and implement the digital customer journey for healthcare professionals, ensuring full integration with the omnichannel strategy of the assigned franchise.

βœ… Drive and support transformative projects that engage both existing and new customers, aligning with the strategic goals of the business unit.

βœ… Analyze existing customer data to gain insights into expectations and segments, identifying key opportunities for enhancing our digital marketing strategies.

βœ… Partner with Brand Managers, Business Unit Directors, Sales Managers, and medical representatives to develop a comprehensive client-oriented omnichannel marketing plan that adheres to brand strategy and regulatory guidelines.

βœ… Initiate and oversee marketing programs that directly address customer needs, thereby enhancing overall satisfaction.

βœ… Develop and implement a comprehensive digital acceleration strategy focused on advanced digital solutions and capabilities that enhance organizational processes and drive sustainable growth.

βœ… Identify and implement new digital tools and technologies to enhance marketing effectiveness and operational efficiency.

βœ… Ensure the omnichannel marketing strategy is embedded within the core activities of Brand Managers and medical representatives, providing ongoing support for implementation.

βœ… Analyze and report on the qualitative and quantitative impacts of omnichannel marketing initiatives, supporting data-driven decision-making.

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. The ideal candidate will be comfortable working with data, presenting insights, and driving projects forward.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 5 years of experience in digital marketing, multichannel marketing, or omnichannel marketing, with a preference for experience in the pharmaceutical industry.

Required Skills:

  • Strong knowledge of digital marketing platforms such as WordPress, GA4, Veeva Promo Mats, Veeva CRM, Salesforce, or a proven ability to quickly learn new technologies.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, with a strong emphasis on data analysis and presentation.
  • Mandatory proficiency in Business English; additional languages are a plus.

Preferred Skills:

  • Experience with data analytics dashboards
  • Knowledge of the pharmaceutical industry

ASSUMPTION: While the role requires specific technical skills, it is also crucial for the candidate to possess strong communication, project management, and strategic thinking abilities.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 per year, depending on experience and location. This estimate is based on industry standards for a mid-senior level digital marketing role in the pharmaceutical industry.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Tuition assistance
  • Employee discounts

Working Hours: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: MSD operates in the pharmaceutical manufacturing industry, focusing on developing and distributing important medicines and vaccines worldwide.

Company Size: MSD is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: MSD was founded in 1892 and has since grown into a leading global healthcare company.

Company Description:

  • MSD is committed to using the power of leading-edge science to save and improve lives around the world.
  • The company fosters a diverse and inclusive global workforce and operates responsibly to enable a safe, sustainable, and healthy future for all people and communities.
  • MSD is at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals.

Company Specialties:

  • Pharmaceutical manufacturing
  • Vaccine development
  • Research and development
  • Global healthcare

Company Website: www.msd.com

ASSUMPTION: MSD's large size and global presence offer applicants the opportunity to work on diverse projects and contribute to a significant impact on global health.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports to the Digital and Transformation Lead within the Digital, Data, and Operations department.

Work Arrangement: Hybrid (25% travel required)

Growth Opportunities:

  • Potential to work on diverse projects across different business units
  • Opportunities for professional development and training
  • Career progression within the digital marketing or broader pharmaceutical industry

ASSUMPTION: This role offers growth opportunities through exposure to various projects and the chance to work with diverse teams across the organization.

🌍 Location & Work Environment

Office Type: Hybrid (Remote and on-site)

Office Location(s): Romania (Remote)

Geographic Context:

  • Romania is located in Eastern Europe, with Bucharest as its capital city.
  • The cost of living in Romania is generally lower than in Western Europe.
  • Romania offers a mix of urban and rural environments, with a rich cultural heritage and historical sites.

Work Schedule: Full-time, typically 9:00 AM to 5:00 PM, Monday through Friday, with some flexibility for hybrid work arrangement.

ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while the remote location provides opportunities to work from anywhere in Romania.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews
  • Final round with hiring manager or panel

Key Assessment Areas:

  • Technical skills in digital marketing and data analysis
  • Strategic thinking and problem-solving abilities
  • Communication and presentation skills
  • Cross-functional collaboration and teamwork

Application Tips:

  • Highlight relevant experience and achievements in digital marketing and data analysis
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
  • Prepare for behavioral and technical interview questions, focusing on your problem-solving abilities and strategic thinking

ATS Keywords: Digital Marketing, Omnichannel, Customer Experience, Data Analysis, Strategic Planning, Project Management, Pharmaceutical Industry

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the organization.

πŸ› οΈ Tools & Technologies

  • WordPress
  • GA4
  • Veeva Promo Mats
  • Veeva CRM
  • Salesforce
  • Microsoft Office Suite (Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Respect
  • Integrity
  • Collaboration

Work Style:

  • Data-driven decision making
  • Cross-functional collaboration
  • Agile and adaptable
  • Results-oriented

Self-Assessment Questions:

  • Do you have a proven track record of driving digital marketing strategies that deliver results?
  • Are you comfortable working in a hybrid environment and collaborating with diverse teams?
  • Do you possess strong analytical skills and the ability to present data-driven insights effectively?

ASSUMPTION: MSD values candidates who align with their core values and work style, emphasizing data-driven decision making, collaboration, and adaptability.

⚠️ Potential Challenges

  • Working in a hybrid environment may require adjusting to different work styles and communication preferences
  • Balancing multiple projects and priorities may be challenging, requiring strong project management skills
  • Working in the pharmaceutical industry may involve navigating complex regulatory environments and compliance requirements
  • Travel requirements (25%) may impact work-life balance

ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a willingness to learn and grow within the role.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on digital acceleration and strategic planning within the pharmaceutical industry
  • Industry-specific context and regulatory requirements set this role apart from similar positions in other industries
  • Career path comparison: This role offers growth opportunities within digital marketing or the broader pharmaceutical industry

ASSUMPTION: Understanding the unique aspects of this role and its industry-specific context will help candidates tailor their applications and prepare for interviews.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive digital acceleration strategy for a new product launch
  • Analyzing customer data to identify key opportunities for enhancing digital marketing strategies and improving customer satisfaction
  • Collaborating with cross-functional teams to develop and execute an omnichannel marketing plan that drives business growth

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, highlighting the candidate's ability to drive results and work effectively with diverse teams.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Digital, Data, and Operations department?
  • How does this role contribute to the company's overall digital transformation strategy?
  • What are the key priorities for this role in the first 90 days?
  • How does MSD support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and flexibility in the hybrid work arrangement?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://msd.wd5.myworkdayjobs.com/SearchJobs/job/ROU---Bucuresti---Bucuresti-Ana-Tower/Digital-Marketing-Specialist_R350844-1
  • Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, data analysis, and strategic planning
  • Prepare for behavioral and technical interview questions, focusing on your problem-solving abilities and strategic thinking
  • Research MSD's company culture and values to demonstrate your cultural fit during the interview process
  • Follow up with the hiring manager one week after the final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.