Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Alkaffary Group

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing digital marketing campaigns to increase ROI and reduce CPA
• Collaborating with the content team to ensure cohesive marketing strategies
• Analyzing web analytics to refine marketing strategies and improve performance
• Staying updated with digital marketing trends and implementing best practices
• Coordinating with the customer service team to address comments and feedback

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to achieve the desired results.

📋 Key Responsibilities

✅ Develop and manage digital marketing campaigns to increase ROI and reduce CPA

✅ Optimize campaign performance using web analytics and other tools

✅ Collaborate with the content team to ensure cohesive marketing strategies and timely execution of campaigns

✅ Analyze web analytics to gain insights and refine marketing strategies

✅ Create and maintain a content calendar to plan and organize marketing activities

✅ Stay updated with digital marketing trends and implement best practices

✅ Coordinate with the customer service team to address comments and feedback

✅ Prepare performance reports and provide data-driven recommendations for improvement

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work collaboratively with other teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven expertise in web analytics and online marketing with at least 2-5 years of experience in the e-commerce or retail sector in Saudi Arabia

Required Skills:

• Proven expertise in web analytics and online marketing
• Hands-on experience with e-commerce platforms like Shopify, Zid, Salla on a Retail
• Familiarity with digital marketing trends and tools
• Track record of managing funded campaigns to increase ROI

Preferred Skills:

• Experience in the e-commerce or retail sector in Saudi Arabia

ASSUMPTION: Candidates with experience in the Saudi Arabian retail sector and familiarity with local market trends may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: SAR 10,000 - 15,000 per month (Based on experience and market standards for mid-level digital marketing roles in Riyadh)

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market standards for mid-level digital marketing roles in Riyadh. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: Medium (501-1,000 employees)

Founded: 1951

Company Description:

• Al-KAFFARY Carpet Company specializes in carpets, furniture, decoration, and wooden floors
• Established in 1951, the company has become one of the leading companies in its sector in Saudi Arabia
• Offers a wide range of products and services through its online store at kaffary.com

Company Specialties:

• Carpets
• Furniture
• Decoration
• Wooden floors

Company Website: kaffary.com

ASSUMPTION: Alkaffary Group is a well-established company in the retail sector, offering a diverse range of products and services to its customers.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Full-time, on-site position with occasional flexibility for remote work

Growth Opportunities:

• Potential career progression to Senior Digital Marketing Specialist or Marketing Manager roles
• Opportunities to work on diverse marketing campaigns and gain experience in various aspects of digital marketing
• possibility to contribute to the company's expansion and growth in the digital landscape

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): MPXF+M47، طريق صلاح الدين الأيوبي، السليمانية، الرياض 12411, الرياض , SA

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern attractions, with a vibrant cultural scene and numerous shopping and dining options
• Riyadh has a hot desert climate, with mild winters and extremely hot summers

Work Schedule: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: Riyadh offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• In-person or virtual interview with the hiring manager
• Final interview with the Marketing Manager or another senior team member

Key Assessment Areas:

• Digital marketing expertise and experience
• Analytical skills and data-driven decision making
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with web analytics and online marketing campaigns
• Include specific examples of how you've optimized campaign performance and reduced CPA
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role
• Prepare questions to ask the interviewer about the company's digital marketing strategy and growth plans

ATS Keywords: Digital Marketing, Web Analytics, Campaign Management, Performance Optimization, Content Collaboration, Trend Analysis, Content Calendar Management, Customer Service Coordination

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing tools (Mailchimp, Constant Contact, etc.)
• SEO tools (SEMrush, Ahrefs, etc.)
• Advertising platforms (Google Ads, Facebook Ads, etc.)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's marketing stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and responsive to change
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you stay updated with the latest digital marketing trends and best practices?
• Can you provide an example of a time when you optimized a marketing campaign to improve performance and reduce CPA?
• How do you approach working collaboratively with other teams to ensure cohesive marketing strategies?

ASSUMPTION: Alkaffary Group values candidates who are passionate about digital marketing, data-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing digital marketing landscape, demanding continuous learning and adaptation
• Occasional overtime may be required to meet campaign deadlines or address urgent customer service issues
• Working in a competitive retail market, requiring a strong focus on performance and continuous optimization

ASSUMPTION: This role may present challenges that require strong time management, adaptability, and a results-oriented mindset.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager, but with a stronger focus on campaign management and optimization
• In comparison to a Social Media Manager, this role requires a broader range of digital marketing skills and a stronger focus on analytics and performance optimization
• Career progression from this role may include opportunities to specialize in specific areas of digital marketing or advance to senior management positions

ASSUMPTION: This role offers a unique blend of campaign management, analytics, and collaboration skills, setting it apart from similar roles in the digital marketing field.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and drive traffic to the company's online store
• Analyzing web analytics data to identify trends and optimize the company's website for improved user experience and conversions
• Collaborating with the content team to create a content calendar and ensure timely execution of marketing campaigns across multiple channels

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities that may be encountered in this role, but the specific projects may vary depending on the company's needs and the candidate's expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
• How does the company measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important?
• What opportunities exist for collaboration with other departments, such as customer service or sales, to improve the overall customer experience?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for the interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.