📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: Booth and Partners Pte Ltd
🔹 Location: Makati City, Makati, Philippines
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing digital nurture streams in Eloqua for demand generation programs
- Collaborating with internal teams on email sequences and automation workflows for lead nurturing
- Executing and optimizing paid digital marketing campaigns across multiple channels
- Analyzing campaign performance data and providing insights to drive optimizations
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on lead nurturing and web management. Candidates should be comfortable using marketing automation tools and have a solid understanding of paid digital marketing campaigns.
📋 Key Responsibilities
✅ Eloqua Campaign Execution:
- Support the execution and management of digital nurture streams in Eloqua for demand generation programs
- Collaborate with internal teams on email sequences and automation workflows for lead nurturing
- Leverage the marketing automation platform (Eloqua) to create and monitor nurture workflows
- Stay up to date with digital marketing trends and best practices to drive innovation in nurture strategies
✅ CMS Execution:
- Support the execution, edits, and management of campaign landing pages in our CMS for demand generation programs
✅ Paid Media:
- Execute and optimize paid digital marketing campaigns across multiple channels (Google Ads, LinkedIn, Facebook, etc.)
- Analyze campaign performance data, provide insights, and implement optimizations to improve key metrics
- Manage budgets for paid campaigns, ensuring efficient allocation and ROI maximization
ASSUMPTION: The role involves a mix of strategic planning and hands-on execution. Candidates should be comfortable working independently and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in digital marketing, with a focus on lead nurturing and web management
Required Skills:
- Proven experience managing and optimizing paid campaigns on Google Ads, LinkedIn, Facebook, and other digital platforms
- Hands-on experience with marketing automation tools (Eloqua, Marketo, Pardot, or similar)
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Excellent communication and collaboration skills, with experience working cross-functionally
- Ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Skills:
- Familiarity with CMS platforms (e.g., WordPress, Drupal)
- Experience with CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: While not explicitly stated, familiarity with CMS and CRM systems would be beneficial for this role. Candidates with these skills may have an advantage.
💰 Compensation & Benefits
Salary Range: The salary for this role is listed as "see rate card." Based on industry standards for a Digital Marketing Specialist with 3-5 years of experience in the Philippines, the estimated salary range is PHP 40,000 - 60,000 per month.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Paid time off
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary depending on factors such as the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Booth and Partners is a global outsourcing and offshoring consulting firm that specializes in providing talent solutions, managed solutions, and workspace solutions to help startups and organizations achieve their mission and purpose.
Company Size: Booth and Partners has 1,001-5,000 employees, making it a mid-sized company. This size allows for ample opportunities for growth and career advancement while still maintaining a collaborative and supportive work environment.
Founded: Booth and Partners was founded in 2013 and has since grown to become a leading provider of outsourcing services, with offices in the Philippines, Singapore, Colombia, and the United States.
Company Description:
- Booth and Partners aims to impact global startups and organizations by providing outsourcing services that drive purpose and meaning
- The company offers talent solutions, managed solutions, and workspace solutions to help its partners achieve their mission and vision
- Booth and Partners is committed to making a positive impact on underserved communities around the world
Company Specialties:
- Business support services
- Customer support services
- Lead generation services
- Staff leasing services
- Back office support services
- Managed services
- Managed IT services
- Data entry management services
- Staffing services
- Remote work and work-from-home solutions
Company Website: www.boothandpartners.com
ASSUMPTION: Booth and Partners' focus on purpose-driven outsourcing sets it apart from traditional BPO companies. Candidates who share this commitment to making a positive impact may find this company a good fit.
📊 Role Analysis
Career Level: The Digital Marketing Specialist role is a mid-level position that reports directly to the Marketing Manager. This role is ideal for candidates looking to gain experience in a fast-paced marketing environment and drive meaningful results for the company's clients.
Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including sales, content, and creative teams.
Work Arrangement: This role is on-site, with flexible hours and remote work options available. Candidates should be comfortable working in an office environment and have the ability to manage their time effectively.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Specialist or Marketing Manager role
- Expansion into other areas of marketing, such as content marketing or social media marketing
- Opportunities to work on diverse projects and campaigns for a wide range of clients
ASSUMPTION: The Digital Marketing Specialist role offers ample opportunities for growth and development within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Booth and Partners' Makati office is a modern, collaborative workspace that fosters creativity and innovation. The office is located in the heart of Makati, the Philippines' central business district, and is easily accessible by public transportation.
Office Location(s): 107 Aguirre Street, 7th and 14th Floor, Legazpi Village, Makati, National Capital Region 1223, PH
Geographic Context:
- Makati is the Philippines' central business district and is home to many multinational corporations and businesses
- The city is known for its vibrant nightlife, diverse dining options, and numerous shopping centers
- Makati is also a major transportation hub, with easy access to public transportation, including the MRT and LRT train systems
Work Schedule: The work schedule for this role is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the company offers flexible working hours and remote work options to accommodate employees' needs.
ASSUMPTION: The Makati office provides a dynamic and engaging work environment that is well-suited to candidates who thrive in bustling urban settings.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the Marketing Manager and other team members
Key Assessment Areas:
- Digital marketing skills and experience
- Analytical and problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and achievements in digital marketing, with a focus on lead nurturing and web management
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description
- Prepare for the technical assessment or case study presentation by researching Booth and Partners' clients and industry trends
- Demonstrate your understanding of Booth and Partners' mission and values during the final interview
ATS Keywords: Digital Marketing, Lead Nurturing, Web Management, Eloqua, Google Ads, LinkedIn, Facebook, Marketing Automation, Analytical Skills, Communication Skills, Collaboration Skills, Project Management, Campaign Optimization, Data Analysis, Budget Management, Digital Trends
ASSUMPTION: The application process for this role is likely to be competitive, as Booth and Partners is a well-established and respected company in the outsourcing industry. Candidates should take the time to tailor their application materials and prepare thoroughly for the interview process.
🛠️ Tools & Technologies
- Eloqua (marketing automation platform)
- Google Ads (paid advertising platform)
- LinkedIn Ads (paid advertising platform)
- Facebook Ads (paid advertising platform)
- CMS (content management system, e.g., WordPress, Drupal)
- CRM (customer relationship management, e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new software as needed.
👔 Cultural Fit Considerations
Company Values:
- Impact-driven: Booth and Partners is committed to making a positive impact on underserved communities around the world
- Collaborative: The company fosters a culture of collaboration and teamwork, with a focus on supporting and empowering its employees
- Adaptable: Booth and Partners is committed to continuous learning and improvement, with a focus on staying up-to-date with the latest trends and best practices in digital marketing
Work Style:
- Fast-paced: The marketing department at Booth and Partners is a dynamic and fast-paced environment, with a focus on driving results and meeting deadlines
- Data-driven: The company places a strong emphasis on data analysis and interpretation, with a focus on using data to inform decision-making and strategy
- Creative: Booth and Partners values innovation and creativity, with a focus on thinking outside the box and pushing the boundaries of what is possible
Self-Assessment Questions:
- Do you share Booth and Partners' commitment to making a positive impact on underserved communities?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on driving results?
- Do you have a creative approach to problem-solving and a willingness to think outside the box?
ASSUMPTION: Candidates who are a strong cultural fit for Booth and Partners will be passionate about the company's mission and values, comfortable working in a fast-paced environment, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
- The company's focus on making a positive impact may require candidates to think beyond traditional marketing strategies and consider the broader social and environmental implications of their work
- The role may involve working with diverse teams and clients, with a range of expectations and communication styles
- The Makati office may be noisy and bustling, which may be challenging for candidates who prefer a quieter work environment
ASSUMPTION: These challenges are inherent in a fast-paced, dynamic work environment and can be overcome with strong communication, time management, and problem-solving skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Digital Marketing Specialist role at Booth and Partners places a strong emphasis on lead nurturing and web management, with a focus on driving meaningful results for the company's clients
- The role requires a strong understanding of digital marketing trends and best practices, with a focus on staying up-to-date with the latest developments in the industry
- Career progression in this role may involve advancement to a Senior Digital Marketing Specialist or Marketing Manager role, with opportunities to expand into other areas of marketing or take on more strategic responsibilities
ASSUMPTION: This role offers a unique blend of strategic and hands-on marketing experience, with a focus on driving meaningful results for the company's clients.
📝 Sample Projects
- Developing and executing a lead nurturing campaign in Eloqua for a healthcare client, with a focus on driving patient engagement and appointments
- Optimizing a paid advertising campaign on Google Ads and LinkedIn for a technology client, with a focus on driving brand awareness and lead generation
- Managing the creation and maintenance of campaign landing pages in WordPress for a retail client, with a focus on driving conversions and sales
ASSUMPTION: These sample projects illustrate the range of responsibilities and clients that the Digital Marketing Specialist may work with at Booth and Partners.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role?
- How does this role fit into the broader marketing strategy for the company?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Booth and Partners support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department and the company as a whole, and how can this role help address them?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on lead nurturing and web management
- Prepare for the technical assessment or case study presentation by researching Booth and Partners' clients and industry trends
- Dress professionally and arrive on time for your interview
- Follow up with the HR department within 24 hours of your interview to express your appreciation for the opportunity to interview and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
