Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: LEAP Legal Software

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Sydney-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Driving national, multi-channel digital campaigns to spotlight LEAP's AI capabilities
• Creating engaging content that positions LEAP as a market leader in AI and legal technology
• Collaborating cross-functionally to align strategies and amplify campaign impact
• Analyzing campaign performance and using data insights to inform future strategies

ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Plan and deliver end-to-end, full-funnel digital marketing campaigns across multiple channels

✅ Develop high-impact content in collaboration with subject matter experts, including blog posts, thought leadership articles, whitepapers, and case studies

✅ Track and analyze campaign performance, using data insights to report on ROI and identify optimization opportunities

✅ Utilize marketing automation platforms and tools to deliver targeted, scalable, and high-performing campaigns

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis to maximize campaign effectiveness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven track record in executing digital campaigns and creating content, ideally within B2B or SaaS environments (2-5 years)

Required Skills:

• Excellent written and verbal communication skills
• Strong analytical skills and data-driven mindset
• Proficient in marketing automation platforms and tools (e.g., Salesforce Marketing Cloud, Pardot, Hootsuite, Canva)
• Proven ability to manage multiple projects and priorities in fast-paced environments

Preferred Skills:

• Experience with AI or emerging technologies
• Familiarity with the legal industry or legal technology sector
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant experience in B2B or SaaS marketing, strong analytical skills, and a collaborative working style will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: AUD 80,000 - 120,000 per annum (Based on experience and market rates for mid-level marketing roles in Sydney)

Benefits:

• Paid wellbeing day
• Free gym membership
• Corporate dental plan
• Monthly massages
• Catered lunch and breakfast
• On-site barista

Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market rates for mid-level marketing roles in Sydney, with additional benefits to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Technology (LegalTech)

Company Size: Medium (1,001-5,000 employees globally)

Founded: 1987 (as LEAP) and 2012 (as part of ATI)

Company Description:

• LEAP is the leading provider of Legal Practice Productivity Solutions worldwide
• Part of ATI, one of the largest international LegalTech companies
• Serves over 67,000 lawyers and their staff in small and medium-sized law firms

Company Specialties:

• Legal practice management software
• Legal accounting and document automation
• Online client service and legal case management

Company Website: leaplegalsoftware.com

ASSUMPTION: LEAP's global presence and market leadership in LegalTech offer applicants a unique opportunity to work on innovative, industry-leading products and campaigns.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports to the ANZ Head of Marketing

Work Arrangement: Hybrid (Sydney-based with remote flexibility)

Growth Opportunities:

• Expanding career prospects within a global LegalTech company
• Potential to work on diverse campaigns and projects across multiple channels
• Opportunities to learn about AI and emerging technologies in the legal industry

ASSUMPTION: This role offers a mix of strategic, creative, and analytical challenges, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work)

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is Australia's largest city and a major global financial hub
• LEAP's Sydney office is located in the central business district (CBD)
• The company offers flexible hybrid work arrangements to support work-life balance

Work Schedule: Full-time (40 hours/week) with flexible hybrid work arrangement

ASSUMPTION: LEAP's Sydney office provides a dynamic and collaborative work environment, with flexible hybrid work arrangements to support employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager

Key Assessment Areas:

• Campaign strategy and planning
• Content creation and storytelling
• Data analysis and interpretation
• Cross-functional collaboration and communication

Application Tips:

• Highlight relevant B2B or SaaS marketing experience and achievements
• Demonstrate strong analytical skills and data-driven mindset
• Showcase creativity and adaptability in content development
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Digital Marketing, Campaign Management, Content Strategy, Lead Generation, Data Analysis, Marketing Automation, B2B Marketing, SaaS, AI, LegalTech

ASSUMPTION: LEAP's recruitment process focuses on assessing candidates' strategic thinking, creativity, and analytical skills, with a strong emphasis on cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Pardot
• Hootsuite
• Canva
• Google Analytics
• Microsoft Office Suite

ASSUMPTION: Familiarity with these marketing automation platforms and tools is preferred, but not required. LEAP provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and continuous improvement
• Customer focus
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• How do you stay curious and up-to-date with emerging technologies, particularly AI?
• Can you provide an example of a time when you generated innovative solutions in a work situation?
• How do you approach working collaboratively with diverse teams to achieve goals and make decisions together?

ASSUMPTION: LEAP values employees who are curious, adaptable, and collaborative, with a strong focus on customer-centricity and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with current developments and trends in AI and LegalTech
• Collaborating effectively with global teams across different time zones
• Adapting to changes in market conditions and campaign strategies

ASSUMPTION: These challenges can be overcome by strong project management skills, a proactive approach, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on positioning LEAP AI as a market leader in the legal technology sector
• Candidates should have a genuine interest in learning about AI and its applications in the legal industry
• This role offers opportunities to work on diverse campaigns and projects, with potential for career growth within a global LegalTech company

ASSUMPTION: This role is unique in its focus on AI and legal technology, offering applicants a chance to work at the intersection of innovation and customer-centric marketing.

📝 Sample Projects

• Developing a multi-channel digital campaign to launch a new AI-powered feature for LEAP's legal practice management software
• Creating a thought leadership article on the future of AI in the legal industry, in collaboration with subject matter experts
• Analyzing campaign performance data to optimize future strategies and maximize ROI

ASSUMPTION: These sample projects illustrate the mix of strategic, creative, and analytical challenges that candidates can expect to face in this role.

❓ Key Questions to Ask During Interview

• How does LEAP support employees in staying up-to-date with current developments and trends in AI and LegalTech?
• Can you describe the team structure and dynamics within the marketing department?
• How does LEAP foster a culture of collaboration and teamwork across global teams?
• What opportunities are there for professional growth and development within LEAP?
• How does LEAP support work-life balance for employees in hybrid work arrangements?

ASSUMPTION: These questions help applicants better understand LEAP's culture, work environment, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and skills-based interview questions, focusing on campaign strategy, content creation, data analysis, and cross-functional collaboration
• Research LEAP's products, services, and company culture to demonstrate your interest and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.