Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Digital Marketing Specialist

🔹 Company: Alexander Group

🔹 Location: Chicago, IL

🔹 Job Type: Hybrid (3 days per week in-office)

🔹 Category: Business Consulting and Services

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing strategies aligned with business objectives
• Managing and optimizing digital marketing campaigns across various channels
• Collaborating with cross-functional teams to create a digital calendar and ensure brand messaging alignment
• Analyzing campaign performance and generating actionable insights to optimize effectiveness
• Staying updated on industry trends and emerging technologies in digital marketing

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be creative, data-driven, and adaptable to the ever-changing digital landscape.

📋 Key Responsibilities

✅ Develop and implement overall digital marketing strategies aligned with business objectives and firmwide marketing plan

✅ Plan and execute digital marketing campaigns across various channels, including SEO/SEM, social media, email, and display advertising (and content syndication)

✅ Manage and optimize the company's social media presence and content across all digital platforms

✅ Manage online advertising campaigns, including budget allocation, ad placement, and targeting

✅ Develop and implement programmatic marketing strategies aligned with business objectives/marketing plan and revenue goals

✅ Oversee the planning, execution, and optimization of impactful email marketing campaigns by partnering with the marketing team on strategic list management, email creation, and distribution

✅ Measure, monitor, and report on the performance of digital marketing campaigns by analyzing ROI and KPIs, leveraging data-driven strategies and advanced targeting techniques to deliver impactful results, and generating actionable insights and recommendations to continually optimize campaign effectiveness

✅ Optimize website traffic, user experience, and conversion rates through various tactics such as SEO and content marketing

✅ Collaborate with portfolio marketing team to create a digital calendar for distribution across various channels, ensuring alignment with brand messaging

✅ Collaborate with internal teams and external media and creative agencies to create assets and deliver on campaign specifications

✅ Stay updated on industry trends, emerging technologies, and best practices in digital marketing

✅ Conduct market research, competitor analysis, and customer segmentation to identify key opportunities

✅ Monitor and ensure compliance with relevant laws and regulations in digital marketing practices

✅ Lead, train, and motivate the marketing team as well as the firm overall to increase reach

ASSUMPTION: This role requires a strong understanding of digital marketing channels, tools, and strategies, as well as excellent analytical, communication, and project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, digital media, or a related field

Experience: 5 - 7+ years of experience in digital marketing and advertising

Required Skills:

• Strong understanding of digital marketing channels, tools, and strategies
• Proficiency in web analytics tools and social media platforms
• Excellent analytical, communication, and project management skills
• Experience with SEO, lead generation, and email marketing tools
• Ability to work collaboratively (and lead) cross-functional teams

Preferred Skills:

• Prior experience working in professional services

ASSUMPTION: Candidates with experience in professional services may have an advantage in understanding the unique aspects of marketing consulting firms.

💰 Compensation & Benefits

Salary Range: $72,000 - $82,000 per year. This range is based on industry standards for digital marketing specialists with 5-7+ years of experience in the Chicago area.

Benefits:

• Bonus eligibility
• EEO Employer
• Required Work Eligibility: Must be eligible to work in the U.S. at the time of application with no current or future restrictions or sponsorship necessary. TN visa accepted.

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (minimum three days per week in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Chicago area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services. Alexander Group specializes in revenue growth consulting for sales organizations.

Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and collaboration.

Founded: 1985. Alexander Group has over three decades of experience serving global companies and has worked with more than 3,000 clients worldwide.

Company Description:

• Alexander Group provides management consulting services to help clients grow revenue.
• The company offers data-driven insights, actionable recommendations, and results-driven strategies.
• Alexander Group has served more than 3,000 companies around the world, across all industries.

Company Specialties:

• Sales Leadership
• Sales Executive
• Sales Strategy
• Sales Execution
• Sales Productivity
• Sales Process
• Sales Coverage
• Sales Management Consulting
• Sales Operations
• Inside Sales
• Sales Compensation
• Sales Leadership Events
• Sales Transformation
• Sales Benchmarking
• Customer Success
• Digital Transformation
• Marketing Transformation
• and Business Strategy

Company Website: http://www.alexandergroup.com/

ASSUMPTION: Alexander Group's extensive experience and industry data make it a trusted partner for companies looking to grow revenue.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results and optimizing performance.

Reporting Structure: The Digital Marketing Specialist will report directly to the Marketing Director and collaborate with various internal teams and external agencies.

Work Arrangement: Hybrid. This role requires a minimum of three days per week in the office, with the potential for additional flexibility.

Growth Opportunities:

• As Alexander Group continues to grow, there may be opportunities for the Digital Marketing Specialist to take on additional responsibilities or move into a management role.
• The company's focus on professional development and training can help employees advance their careers.
• Working with a diverse range of clients and industries can provide valuable experience and exposure to new challenges.

ASSUMPTION: The Digital Marketing Specialist role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Modern, professional office space with collaborative work areas and amenities.

Office Location(s): One North Wacker Drive, Suite 3800, Chicago, IL 60606

Geographic Context:

• Chicago is a major metropolitan area with a diverse economy and a thriving business community.
• The Loop, where Alexander Group's office is located, is a central business district with easy access to public transportation and numerous amenities.
• Chicago offers a high quality of life, with a rich cultural scene, vibrant neighborhoods, and numerous outdoor recreation opportunities.

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (minimum three days per week in-office)

ASSUMPTION: The Chicago office location provides a convenient and vibrant work environment, with easy access to amenities and a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Alexander Group's values

Application Tips:

• Highlight your relevant experience and achievements in digital marketing, with a focus on driving results and optimizing performance.
• Tailor your resume and cover letter to emphasize your fit with Alexander Group's company culture and the specific requirements of the Digital Marketing Specialist role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.

ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Marketing, Web Analytics, Lead Generation, Project Management, Data Analysis, Collaboration, Market Research, Competitor Analysis, Customer Segmentation, Compliance, Training

ASSUMPTION: Alexander Group's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO and SEM tools (e.g., SEMrush, Google Ads)
• Project management tools (e.g., Asana, Trello)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Digital Marketing Specialist will be expected to have proficiency in a range of digital marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Data-driven
• Collaborative
• Innovative
• Results-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you have a proven track record of driving results and optimizing performance in digital marketing campaigns?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on collaboration and continuous improvement?
• Do you have strong analytical and problem-solving skills, with a data-driven approach to decision-making?

ASSUMPTION: Alexander Group values candidates who are client-focused, data-driven, collaborative, innovative, and results-oriented, with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of digital marketing may require adaptability and the ability to manage multiple priorities and deadlines.
• The role may involve working with external agencies and vendors, requiring strong communication and project management skills.
• The hybrid work arrangement may present challenges in maintaining a consistent work-life balance.
• The Chicago office location may have its own unique challenges, such as weather conditions or commuting logistics.

ASSUMPTION: The Digital Marketing Specialist role may present unique challenges, but with the right skills and mindset, these obstacles can be overcome and turned into opportunities for growth and success.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a greater emphasis on strategic thinking and data-driven decision-making, with a focus on driving results and optimizing performance.
• Alexander Group's focus on revenue growth consulting sets it apart from other digital marketing agencies or in-house marketing teams.
• This role offers the opportunity to work with a diverse range of clients and industries, providing valuable experience and exposure to new challenges.

ASSUMPTION: The Digital Marketing Specialist role at Alexander Group offers a unique blend of strategic thinking, data-driven decision-making, and hands-on execution, with a focus on driving results and optimizing performance.

📝 Sample Projects

• Developing and implementing a comprehensive digital marketing strategy to promote Alexander Group's brand and services
• Managing and optimizing a social media advertising campaign to generate leads and increase brand awareness
• Conducting market research and competitor analysis to identify key opportunities and inform strategic decision-making

ASSUMPTION: The Digital Marketing Specialist role at Alexander Group offers a wide range of projects and initiatives, with a focus on driving results and optimizing performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the overall marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Alexander Group support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that framework?
• How does Alexander Group measure the success of its digital marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role, the company, and the cultural fit, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on driving results and optimizing performance in digital marketing campaigns.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.