📌 Core Information
🔹 Job Title: Digital Marketing Specialist (FTC - 1 year)
🔹 Company: IFS
🔹 Location: Colombo, Sri Lanka
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning, execution, and optimization of digital marketing efforts
- Focusing on net new customer acquisition and paid media optimization in the APJMEA region
- Collaborating with regional marketing heads and internal stakeholders
- Utilizing marketing automation systems and CRM for campaign execution and measurement
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities
✅ Execute multi-channel digital marketing campaigns tailored for the APJMEA region, focusing on net new accounts across various industries
✅ Partner with regional marketing heads and key internal stakeholders to align campaign objectives and deliverables
✅ Lead and optimize LinkedIn and Demandbase advertising efforts to ensure effective targeting, engagement, and conversion across the region
✅ Work with internal data teams and platforms to build accurate target lists and segmentation strategies based on buyer personas, industry, and account intent
✅ Monitor digital campaign performance, generate insights, and recommend optimizations to improve campaign Return On Investment
✅ Ensure regional digital assets and campaign messaging are localized and culturally relevant to APJMEA markets
✅ Use platforms like Marketing Automation Systems (e.g., Marketo/Eloqua), CRM (e.g., HubSpot), and ABM platforms to execute and measure campaign success
✅ Stay on top of digital trends and platform updates to bring fresh ideas and efficiencies to the team's digital execution
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and data analysis to drive successful outcomes.
🎯 Required Qualifications
Education: University or equivalent qualification in Marketing, Communications, or a related field.
Experience: 3-4 years of hands-on experience running digital marketing and advertising campaigns for B2B lead generation
Required Skills:
- Proven ability in digital marketing, preferably in a B2B environment
- Hands-on expertise managing LinkedIn Ads, Demandbase, Marketo and CRM
- Competency in campaign analysis, UTM strategy, and performance reporting via platforms like Google Analytics, Power BI, and Looker Studio
- Data-driven with a strong understanding of campaign metrics (CTR, ROAS, CPA etc.)
- Proven ability to execute and measure paid media and ABM campaigns
- Experience working across international teams and managing multiple campaigns simultaneously with tools such as Asana, Trello, or Jira
- Strong communication skills to work effectively with colleagues across diverse regions and teams
- Expertise in marketing automation and CRM tools is a plus
- Familiarity with the APJMEA region and cultural nuances
- A keen interest in how AI can support digital marketing strategies and activities, and awareness of the ethical considerations to ensure responsible and ethical use of AI
Preferred Skills:
- Fluency in local languages of the APJMEA region
- Experience with enterprise software solutions
ASSUMPTION: Candidates should have a strong background in B2B digital marketing, with a focus on lead generation and paid media optimization. Familiarity with the APJMEA region and cultural nuances is a significant advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between LKR 1,500,000 - LKR 2,500,000 per annum, based on industry standards for a mid-senior level digital marketing specialist in Sri Lanka. This estimate takes into account the experience level, location, and the contract nature of the role.
Benefits:
- Flexible and hybrid work opportunities
- Inclusive workplace experiences with a focus on community, innovation, and belonging
- Access to learning and development opportunities
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. Benefits may include learning and development opportunities, as well as flexible and hybrid work arrangements.
📌 Applicant Insights
🔍 Company Context
Industry: IFS is a leading provider of Industrial AI and enterprise software for hardcore businesses that service, power, and protect our planet. Their technology enables businesses to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability.
Company Size: IFS is a mid-sized company with 5,001-10,000 employees globally, providing a diverse and international work environment.
Founded: IFS was founded in 1983 by five university friends who prioritized customer-centricity and agility, values that continue to drive the company's success.
Company Description:
- IFS Cloud is a fully composable AI-powered platform designed for ultimate flexibility and adaptability to customers' specific requirements and business evolution
- IFS technology leverages AI, machine learning, real-time data, and analytics to empower customers to make informed strategic decisions and excel at their Moment of Service™
- IFS is recognized worldwide for delivering value and supporting strategic transformations, with a strong focus on customer-centricity, agility, and trust
Company Specialties:
- Enterprise Resource Planning (ERP)
- Enterprise Asset Management (EAM)
- Supply Chain Management (SCM)
- Information Technology Service Management (ITSM)
- Field Service Management (FSM)
Company Website: IFS Website
ASSUMPTION: IFS is a global leader in enterprise software solutions, with a strong focus on Industrial AI and a commitment to driving customer success through innovation and agility.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous optimization.
Reporting Structure: The Digital Marketing Specialist will report directly to the Global Digital Marketing Manager and work closely with regional marketing heads and internal stakeholders.
Work Arrangement: This role operates on a hybrid work arrangement, with 2-3 days on-site per week, providing flexibility and a balance between remote and on-site work.
Growth Opportunities:
- Progression to a senior or management role within the global digital marketing team
- Expansion into other marketing disciplines or functional roles within the organization
- Opportunities to work on high-impact projects and drive strategic initiatives
ASSUMPTION: This role offers significant growth potential, with opportunities to develop skills, take on increased responsibility, and progress within the global digital marketing team or the broader organization.
🌍 Location & Work Environment
Office Type: IFS Colombo is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): IFS Colombo is located in the heart of the city, providing easy access to public transportation and amenities.
Geographic Context:
- Colombo is the commercial capital and largest city in Sri Lanka, with a vibrant and multicultural atmosphere
- The city offers a mix of modern infrastructure and historic architecture, with a wide range of dining, entertainment, and cultural attractions
- Colombo has a tropical climate, with warm temperatures and high humidity year-round
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexible working hours and a hybrid work arrangement (2-3 days on-site per week).
ASSUMPTION: The hybrid work arrangement provides a balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Global Digital Marketing Manager
- On-site or virtual interview with regional marketing heads and/or internal stakeholders
- Final interview with the Global Digital Marketing Director
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Data-driven decision making and analytical skills
- Cultural fit and alignment with IFS values
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on B2B lead generation and paid media optimization
- Tailor your resume and cover letter to emphasize your fit for the role and the APJMEA region
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Digital Marketing, B2B Lead Generation, Campaign Management, Paid Media Optimization, APJMEA, LinkedIn Ads, Demandbase, Marketo, CRM, Data Analysis, Cultural Nuances
ASSUMPTION: The application process for this role is competitive, with a strong focus on digital marketing expertise, data-driven decision making, and cultural fit. Tailoring your application to emphasize these areas will increase your chances of success.
🛠️ Tools & Technologies
- LinkedIn Ads
- Demandbase
- Marketo
- CRM (e.g., HubSpot)
- Google Analytics
- Power BI
- Looker Studio
- Asana, Trello, or Jira
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are used to execute and measure digital marketing campaigns, as well as collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first and understanding their needs to drive innovation and success
- Agility: Embracing change, adapting quickly, and remaining flexible in the face of uncertainty
- Trust: Building strong, long-lasting relationships based on integrity, respect, and open communication
Work Style:
- Collaborative: Working closely with regional marketing heads and internal stakeholders to align campaign objectives and deliverables
- Data-driven: Making informed decisions based on performance metrics and continuous optimization
- Adaptable: Embracing change and remaining flexible in a dynamic, international work environment
Self-Assessment Questions:
- How do you ensure that digital marketing campaigns align with regional objectives and cultural nuances in the APJMEA region?
- Can you provide an example of a time when you had to adapt your digital marketing strategy to accommodate changes in the market or customer behavior?
- How do you approach building and maintaining strong, productive relationships with internal stakeholders and regional marketing heads?
ASSUMPTION: IFS values a customer-centric, agile, and trust-based work environment, with a strong focus on collaboration, data-driven decision making, and adaptability. Candidates should assess their fit with these values and work style preferences before applying.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously across diverse regions and industries
- Keeping up with the latest digital marketing trends and platform updates
- Navigating cultural nuances and regional differences in the APJMEA region
- Balancing strategic thinking with hands-on campaign execution and optimization
ASSUMPTION: This role presents unique challenges, such as managing multiple campaigns across diverse regions and industries, keeping up with digital marketing trends, and navigating cultural nuances. Successful candidates will be adaptable, organized, and able to balance strategic thinking with hands-on execution.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on net new customer acquisition and paid media optimization in the APJMEA region
- IFS is a global leader in enterprise software solutions, with a strong focus on Industrial AI and a commitment to driving customer success through innovation and agility
- This role offers significant growth potential, with opportunities to develop skills, take on increased responsibility, and progress within the global digital marketing team or the broader organization
ASSUMPTION: This role is unique in its focus on net new customer acquisition and paid media optimization in the APJMEA region, with significant growth potential and the opportunity to work for a global leader in enterprise software solutions.
📝 Sample Projects
- Developing and executing a targeted LinkedIn Ads campaign to drive lead generation in the manufacturing sector in Southeast Asia
- Optimizing a Demandbase account-based marketing (ABM) campaign to improve engagement and conversion rates in the Middle East
- Analyzing campaign performance data to identify trends, insights, and opportunities for optimization in the APJMEA region
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and regionally-focused nature of the digital marketing campaigns that the successful candidate will be responsible for executing and optimizing.
❓ Key Questions to Ask During Interview
- How does IFS support the professional development and growth of its digital marketing team members?
- Can you describe the team structure and dynamics within the global digital marketing team and the regional marketing heads I would be working with?
- How does IFS ensure that digital marketing campaigns align with the company's overall brand and messaging strategy?
- What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
- How does IFS foster a culture of innovation and continuous improvement within its digital marketing team?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, priorities, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the IFS careers portal
- Tailor your resume and cover letter to emphasize your fit for the role and the APJMEA region, highlighting relevant experience and achievements in digital marketing, with a focus on B2B lead generation and paid media optimization
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and cultural fit
- If selected for an interview, research IFS's company culture, values, and recent projects to demonstrate your understanding of the organization and your enthusiasm for the role
- Follow up with the Global Digital Marketing Manager one week after your final interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
