📌 Core Information
🔹 Job Title: Digital Marketing Specialist - Guangzhou, China
🔹 Company: Navitas
🔹 Location: Guangzhou, Guangdong Province, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling digital experiences to drive engagement and elevate Navitas' presence in China
- Amplifying the brand across top Chinese platforms like Douyin, WeChat, and Little Red Book
- Creating high-quality, platform-specific content that resonates with Chinese audiences
- Supporting partner colleges with expert social media guidance
- Monitoring and managing social media channels to protect the company's reputation
ASSUMPTION: The role requires a strong understanding of the Chinese digital landscape and cultural nuances to create effective marketing strategies.
📋 Key Responsibilities
✅ Plan, design, and manage monthly content calendars tailored for Chinese social platforms
✅ Create diverse content formats (video, images, copy) that align with brand strategy and campaign goals
✅ Respond to social media enquiries and comments with professionalism and care
✅ Turn creative ideas into visually stunning and emotionally resonant posts and videos
✅ Use data and performance analytics to evaluate and improve content effectiveness
✅ Collaborate closely with local and global teams to source content and offer strategic feedback
✅ Support additional projects including website updates and mini-program design
✅ Demonstrate professionalism through proactive project management, timely delivery, and effective communication
ASSUMPTION: The role requires strong organizational skills and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in digital marketing, Media, Communications, or related field
Experience: 2-3 years of hands-on experience with China’s digital and social media landscape
Required Skills:
- Proven success managing content for Douyin, WeChat, and Little Red Book
- Strong copywriting and video creation skills
- Proficiency in content editing tools (Adobe Premiere Pro, Photoshop, Final Cut Pro, etc.)
- Exceptional organizational and communication skills
- Native Chinese speaker with strong written and spoken English abilities
Preferred Skills:
- Exposure to project management/task management tools like ASANA
- A commitment to staying current with the latest trends, tools, and best practices in digital marketing, content performance, and analytics
- Experience with SQL and data visualization platforms such as PowerBI, Google Data Studio, etc.
ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Digital Marketing Specialist role in Guangzhou, the estimated salary range is ¥250,000 - ¥350,000 per year (gross).
Benefits:
- Navitas promotes an inclusive and diversified workforce
- Successful candidates will require full working rights in Guangzhou, China
- By submitting your application, you acknowledge and agree to Navitas’ Privacy policy
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 5,001-10,000 employees
Founded: Navitas was founded in 1994
Company Description:
- Navitas is a leading global education provider that has helped generations of learners transform their lives through education
- Navitas creates life-changing opportunities to learn by delivering an extensive range of educational services to over 60,000 aspirational learners across its global network in 16 countries each year
- Navitas promotes an inclusive and diversified workforce, encouraging applications from candidates with disabilities, of all ages and genders, and diverse community groups
Company Specialties:
- Education
- Training
- English language education
- Creative media education
- Pathway programs
- University accreditations
- Internships
- Higher education
- Vocational education
Company Website: http://www.navitas.com
ASSUMPTION: Navitas' global presence and extensive experience in the education sector make it a reputable employer in the industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the China Digital Marketing Manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow within the China Digital Marketing team or explore other opportunities within Navitas' global network
- Chance to work on diverse projects and collaborate with international teams
- Opportunity to develop skills in data analysis and strategic planning
ASSUMPTION: Growth opportunities may depend on the candidate's performance, the company's future expansion plans, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Guangzhou, Guangdong Province, China
Geographic Context:
- Guangzhou is the capital and most populous city of Guangdong Province in southern China
- Guangzhou is a major hub for education, technology, and commerce in China
- The city offers a vibrant cultural scene, diverse dining options, and numerous historical and modern attractions
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work schedule may vary depending on project deadlines and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Cultural fit and understanding of the Chinese market
- Content creation and storytelling skills
- Project management and organizational skills
- Communication and collaboration abilities
Application Tips:
- Tailor your resume and cover letter to highlight your experience with China's digital landscape and social media platforms
- Provide examples of your content creation work and explain how you've adapted content for different platforms and audiences
- Demonstrate your understanding of Navitas' mission and values in your application materials
ATS Keywords: Digital Marketing, Social Media Management, Content Creation, China Digital Landscape, Douyin, WeChat, Little Red Book, Project Management, Communication, Collaboration
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.
🛠️ Tools & Technologies
- Content editing tools: Adobe Premiere Pro, Photoshop, Final Cut Pro
- Project management tools: ASANA (preferred but not required)
- Data visualization platforms: PowerBI, Google Data Studio (preferred but not required)
ASSUMPTION: The candidate may be expected to learn and use additional tools and platforms as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Reliability
- Innovation
- Excellence
- Diversity and Inclusion
Work Style:
- Collaborative
- Results-driven
- Adaptable
- Creative
- Data-informed
Self-Assessment Questions:
- Do you have a strong understanding of the Chinese digital landscape and cultural nuances?
- Can you demonstrate your ability to create engaging content that resonates with Chinese audiences?
- Are you comfortable working in a collaborative, international team environment?
ASSUMPTION: Navitas values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the fast-paced and ever-changing digital landscape in China
- Balancing the needs of Navitas and its partner colleges
- Working in a global team with different time zones and cultural backgrounds
ASSUMPTION: The role may present unique challenges that require the candidate to be adaptable, proactive, and resourceful.
📈 Similar Roles Comparison
- This role focuses more on content creation and management for Chinese social media platforms compared to similar roles in other regions
- Navitas' global presence offers opportunities for international collaboration and growth not typically found in smaller, local organizations
- This role may have more direct impact on Navitas' brand and reputation in China compared to similar roles in larger, multinational companies
ASSUMPTION: The specific responsibilities and scope of this role may vary depending on Navitas' current and future needs in the Chinese market.
📝 Sample Projects
- Creating a successful social media campaign for a Navitas college launch in China
- Developing a series of engaging video content for Navitas' WeChat account to increase follower engagement
- Managing a crisis communication plan for a social media incident involving a Navitas partner college
ASSUMPTION: The specific projects and tasks assigned to the candidate may vary depending on the company's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the China Digital Marketing team?
- How does Navitas support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Navitas measure the success of its digital marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company culture like at Navitas, and how does the China office differ from other global locations?
ASSUMPTION: The interview questions should be tailored to the candidate's specific interests and concerns about the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Navitas careers portal
- Tailor your resume and cover letter to highlight your experience with China's digital landscape and social media platforms
- Prepare examples of your content creation work and be ready to discuss how you've adapted content for different platforms and audiences
- Demonstrate your understanding of Navitas' mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
