Digital Marketing Specialist II

📌 Core Information

🔹 Job Title: Digital Marketing Specialist II

🔹 Company: Blue Cross of Idaho

🔹 Location: Meridian - Main, Meridian, Idaho

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (4+ years)

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Creating and deploying digital marketing campaigns from ideation to execution
• Collaborating with key partners to develop marketing content across digital channels
• Analyzing campaign performance and providing actionable insights
• Managing digital asset analytics, metrics, and reporting
• Improving the usability, content, and conversion points of the company’s digital assets

ASSUMPTION: This role requires a strong background in digital marketing, with a focus on internet, e-commerce applications, and web page design. Experience in healthcare is preferred but not required.

📋 Key Responsibilities

✅ Develops, plans, and implements digital marketing plans to promote the adoption and engagement in products, programs, services, and brand

✅ Collaborates with key partners in the development of marketing content creation across digital channels

✅ Provides analytical solutions, analysis, insights, and recommendations that impact the adoption of products, programs, services, and/or the brand

✅ Implements effective and innovative engagement digital marketing campaigns and media recommendations across a mix of digital channels

✅ Owns and maintains digital asset analytics, metrics, and reporting

✅ Monitors and suggests improvements for the usability, content, and conversion points of the company’s digital assets

✅ Manages content creation workflows and digital marketing assets

✅ Proposes, tests, and discovers innovative digital marketing strategies

ASSUMPTION: This role requires a high level of creativity, analytical skills, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, or related field; or equivalent work experience (Two years’ relevant work experience is equivalent to one-year college)

Experience: 4+ years of enterprise-level digital marketing experience, including internet, e-commerce applications, and web page design; experience in healthcare is preferred

Required Skills:

• Proven experience in digital marketing, with a focus on internet, e-commerce applications, and web page design
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work effectively in a cross-functional team environment
• Proficient in digital marketing tools and platforms

Preferred Skills:

• Experience in healthcare or a related industry
• Fluency in Spanish (both written and verbal)
• Certification in Google Analytics or similar platform

ASSUMPTION: While a Bachelor’s Degree is preferred, equivalent work experience will be considered. Fluency in Spanish is not required but would be an asset in this role.

💰 Compensation & Benefits

Salary Range: $84,743 - $127,114 (This is an estimate based on the provided range and market data for similar roles in the area)

Benefits:

• Paid Time Off
• Paid Holidays
• Community Service Days
• Self-Care Days
• Medical, Dental, Vision, and Pharmacy Insurance
• 401(k) Matching and Non-Contributory Plan
• Life Insurance
• Short and Long Term Disability
• Education Reimbursement
• Employee Assistance Plan
• Adoption Assistance Program
• Paid Family Leave Program

Working Hours: Full-time position with a hybrid work schedule (on-site and remote work)

ASSUMPTION: The provided salary range is an estimate based on market data for similar roles in the area. The actual salary may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Blue Cross of Idaho is a leader in delivering innovative health insurance plans, products, services, and information. They operate in the insurance industry, focusing on Idaho Health Insurance, Idaho Dental Insurance, and Idaho Medicare Advantage.

Company Size: Blue Cross of Idaho has 1,001-5,000 employees, making it a mid-sized organization. This size allows for ample opportunities for growth and collaboration while maintaining a manageable work environment.

Founded: Blue Cross of Idaho was founded in 1945 and has since taken its role as an Idaho-based health insurance company to heart. They are dedicated to helping connect Idahoans to quality healthcare that is affordable and building strong networks and services with their members in mind.

Company Description:

• Blue Cross of Idaho is a nonprofit health insurance company based in Meridian, Idaho
• They offer a wide range of health insurance plans, products, and services to Idaho residents
• Their mission is to help connect Idahoans to quality healthcare that is affordable and build strong networks and services with their members in mind

Company Specialties:

• Idaho Health Insurance
• Idaho Dental Insurance
• Idaho Medicare Advantage

Company Website: http://www.bcidaho.com

ASSUMPTION: Blue Cross of Idaho is a well-established company with a strong reputation in the health insurance industry. They are committed to attracting and developing leaders who share their vision of transforming the healthcare experience of the communities they serve in Idaho and beyond.

📊 Role Analysis

Career Level: The Digital Marketing Specialist II role is a mid-senior level position, requiring a minimum of 4 years of experience in digital marketing. This role offers opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Director of Marketing and works closely with cross-functional teams, including product, sales, and customer service teams.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may vary based on the needs of the team and the company.

Growth Opportunities:

• Advancement to a Senior Digital Marketing Specialist or similar role
• Expansion into management or leadership roles within the marketing department
• Opportunities to work on special projects or initiatives that drive innovation and growth within the company

ASSUMPTION: The Digital Marketing Specialist II role is a critical position within the marketing department, offering opportunities for growth and advancement within the company. The specific growth opportunities may vary based on the needs of the team and the company.

🌍 Location & Work Environment

Office Type: Blue Cross of Idaho has a hybrid work environment, with a mix of on-site and remote work. The specific work arrangement may vary based on the needs of the team and the company.

Office Location(s): The primary office location for this role is in Meridian, Idaho, at the Meridian - Main office.

Geographic Context:

• Meridian, Idaho, is a rapidly growing city located in the Treasure Valley region of southwestern Idaho
• The city offers a high quality of life, with a low cost of living, excellent schools, and a variety of recreational opportunities
• Meridian is conveniently located near Boise, the state capital, and is part of the Boise metropolitan area

Work Schedule: This is a full-time position with a hybrid work schedule, allowing for a mix of on-site and remote work. The specific work schedule may vary based on the needs of the team and the company.

ASSUMPTION: The hybrid work environment at Blue Cross of Idaho offers a flexible and convenient work arrangement, allowing employees to balance their work and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and data-driven mindset
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Include specific examples of your experience with digital marketing campaigns, analytics, and content creation
• Demonstrate your ability to work effectively in a cross-functional team environment
• Showcase your understanding of the healthcare industry and Blue Cross of Idaho's mission and values

ATS Keywords: Digital Marketing, Campaign Management, Analytics, E-commerce, Web Page Design, Social Media, Email Marketing, Search Marketing, SMS Marketing, Usability Testing, Conversion Optimization, Collaboration, Innovation, Reporting, Insights

ASSUMPTION: The application process for the Digital Marketing Specialist II role at Blue Cross of Idaho is designed to assess the candidate's digital marketing skills, experience, and cultural fit. The specific assessment areas and interview questions may vary based on the needs of the team and the company.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Content management systems (CMS) (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in the Digital Marketing Specialist II role may vary based on the needs of the team and the company. Proficiency in digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Excellence
• Innovation

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of success in digital marketing, with a focus on internet, e-commerce applications, and web page design?
• Are you comfortable working in a cross-functional team environment and collaborating with stakeholders to achieve common goals?
• Do you have a strong analytical mindset and the ability to translate data into actionable insights?
• Are you committed to delivering exceptional customer experiences and driving innovation within the healthcare industry?

ASSUMPTION: Blue Cross of Idaho values candidates who are aligned with their mission, values, and work style. Demonstrating a strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• The fast-paced and ever-evolving nature of the digital marketing landscape may require continuous learning and adaptation
• The role may involve working with multiple stakeholders, requiring strong communication and collaboration skills
• The hybrid work arrangement may present challenges in maintaining work-life balance
• The role may require occasional travel to attend industry events or conferences

ASSUMPTION: The Digital Marketing Specialist II role at Blue Cross of Idaho presents unique challenges and opportunities for growth and development. Candidates should be prepared to adapt to a dynamic work environment and embrace continuous learning.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on analytics and data-driven decision-making
• The role requires a deep understanding of the healthcare industry and a commitment to driving innovation within the sector
• Career progression in this role may involve advancement to a Senior Digital Marketing Specialist or similar role, with opportunities for expansion into management or leadership positions

ASSUMPTION: The Digital Marketing Specialist II role at Blue Cross of Idaho is a unique opportunity to leverage digital marketing skills and experience to drive innovation and growth within the healthcare industry. The specific comparison points may vary based on the needs of the team and the company.

📝 Sample Projects

• Developing and executing a targeted social media campaign to promote a new health insurance product
• Analyzing website traffic and user behavior data to identify opportunities for improvement and optimization
• Collaborating with cross-functional teams to create and deploy engaging content for email marketing campaigns

ASSUMPTION: The specific sample projects for the Digital Marketing Specialist II role may vary based on the needs of the team and the company. These projects are designed to showcase the candidate's digital marketing skills and experience in a real-world context.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Blue Cross of Idaho support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Blue Cross of Idaho measure the success of its digital marketing campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success. The specific questions may vary based on the needs of the team and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and skills
• Prepare examples of your experience with digital marketing campaigns, analytics, and content creation
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role
• Prepare for a phone or video screen with the hiring manager, followed by an in-person or virtual interview with the marketing team and a final interview with the Director of Marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.