Digital Marketing Specialist II | Spécialiste en marketing numérique II

📌 Core Information

🔹 Job Title: Digital Marketing Specialist II | Spécialiste en marketing numérique II

🔹 Company: TD SYNNEX

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing digital marketing programs
• Executing and optimizing digital campaigns across multiple platforms
• Enhancing user experience and brand engagement
• Managing digital content and maintaining brand standards

ASSUMPTION: The role focuses on comprehensive digital marketing efforts encompassing strategy, content management, and analytics, supporting both internal teams and external vendors based on the variety of listed responsibilities.

📋 Key Responsibilities

✅ Strategize, create, optimize, and execute digital marketing campaigns

✅ Develop digital marketing assets to meet business objectives

✅ Manage digital content development and posting

✅ Maintain brand standards for TD SYNNEX

✅ Review and edit digital content for consistency and compliance

✅ Share best practices and strategies internationally

✅ Track, analyze, and report data to optimize campaign performance

✅ Conduct landing page testing and audience segmentation

✅ Identify opportunities for improvement and enhancement

✅ Manage external marketing agencies, e-commerce feeds, and vendor payments

✅ Drive traffic to convert new customers and boost online sales

ASSUMPTION: The responsibilities indicate a highly coordinated role involving both strategic and operational aspects of digital marketing, requiring interaction with various stakeholders including vendors and internal teams.

🎯 Required Qualifications

Education: Post-secondary education in Digital Marketing or Communications

Experience: 1 to 3 years of relevant experience in digital marketing

Required Skills:

• Experience with digital marketing platforms
• Intermediate skills in email marketing, web development, and analytics
• Strong communication and presentation abilities

Preferred Skills:

• Experience in e-merchandising/e-commerce
• Understanding of online education platforms

ASSUMPTION: Given the range of responsibilities, candidates should be adept in digital marketing tools and platforms, with a preference for those who have managed e-commerce initiatives.

💰 Compensation & Benefits

Salary Range: Not specified; candidates are encouraged to research industry averages for similar roles in Mississauga, Ontario

Benefits:

• Elective benefits tailored to accommodate personal lifestyle
• Leadership and professional development programs
• Life Empowerment Assistance Program

Working Hours: 40 hours per week

ASSUMPTION: Compensation details were not specified; however, TD SYNNEX likely offers competitive packages typical of a large IT services company, including comprehensive benefits to ensure employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, a sector known for rapid innovation and demand for digital solutions

Company Size: 10,001+ employees—large scale offers diverse career paths and networking opportunities

Founded: Not specified

Company Description:

• Leading distributor and solutions aggregator for the IT ecosystem
• Focus on maximizing the value of IT investments for customers
• Committed to diversity, equity, and inclusion

Company Specialties:

• IT Distribution
• Technology Solutions
• Customer Engagement Services

Company Website: https://www.tdsynnex.com

ASSUMPTION: The company's large global presence suggests robust resources and infrastructure, supporting both technological advancement and employee development.

📊 Role Analysis

Career Level: Intermediate, suitable for those with foundational experience looking to deepen their expertise in digital marketing

Reporting Structure: Likely reports to a senior marketing manager or department head, coordinating with design and external agency teams

Work Arrangement: On-site, with potential collaborative projects across departments

Growth Opportunities:

• Access to leadership development programs
• Participation in cross-functional project teams
• Exposure to global strategies and expansion opportunities

ASSUMPTION: TD SYNNEX's emphasis on professional growth suggests that employees can expect regular training and opportunities to advance within the company.

🌍 Location & Work Environment

Office Type: Modern corporate setting equipped with facilities conducive for digital marketing activities

Office Location(s): 200 Ronson Drive, Toronto, Ontario, Canada

Geographic Context:

• Located in Mississauga, within the Greater Toronto Area—accessible and bustling with opportunities
• Proximity to a large talent pool and technological hubs
• Dynamic business environment supporting growth in IT and marketing sectors

Work Schedule: Standard business hours, with flexibility for campaign rollouts and events

ASSUMPTION: The role requires on-site presence to foster collaboration and direct engagement with team members and stakeholders, critical for effective campaign execution.

💼 Interview & Application Insights

Typical Process:

• Initial application screening based on resume and cover letter
• First round interview with HR or recruitment staff
• Second interview with hiring manager and potential team members

Key Assessment Areas:

• Technical proficiency in digital marketing tools
• Creativity in campaign development
• Communication skills and cultural fit within the team

Application Tips:

• Highlight specific digital marketing projects and achievements
• Emphasize experience with analytics and ROI-driven strategies
• Prepare to discuss your familiarity with TD SYNNEX's brand and initiatives

ATS Keywords: Digital Marketing, Campaign Execution, Content Management, Analytics, Email Marketing, E-Commerce

ASSUMPTION: The application process might include multiple stages to assess both technical skills and cultural alignment, given the complex and dynamic nature of the role.

🛠️ Tools & Technologies

• Marketo for email marketing
• Web development tools
• Analytics platforms for campaign analysis

ASSUMPTION: Tools are likely chosen to match the company's focus on effective digital strategies and seamless integration across various marketing channels.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Commitment to quality and strategic growth
• Customer-centric focus

Work Style:

• Collaborative and team-oriented
• Innovative and adaptable
• Data-driven decision-making

Self-Assessment Questions:

• How do you handle fast-paced digital environments?
• Experience in managing global digital campaigns?
• Ability to manage multiple marketing channels effectively?

ASSUMPTION: Successful candidates will likely embrace a collaborative work style, align with company values, and demonstrate proactive problem-solving abilities.

⚠️ Potential Challenges

• Managing large-scale, cross-platform campaigns simultaneously
• Maintaining brand consistency across diverse markets
• Keeping up with rapidly changing digital marketing trends
• Balancing multiple stakeholder expectations and priorities

ASSUMPTION: Challenges may include the need for quick adaptation and the ability to balance competing priorities, indicative of a dynamic and evolving marketing landscape.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Coordinator, this role involves greater strategic planning responsibilities
• More specialized than general marketing roles due to emphasis on digital platforms
• Involves broader global engagement strategies compared to similar roles focused on regional markets

ASSUMPTION: This role distinguishes itself by the level of strategic influence and cross-border operational involvement, aligning with TD SYNNEX's global initiatives.

📝 Sample Projects

• Develop multi-channel campaigns for product launches
• Optimize user engagement strategies through tailored digital content
• Implement A/B testing to refine campaign approaches and increase conversion rates

ASSUMPTION: Projects will likely require skills in integrated campaign management and data analysis to achieve measurable business outcomes.

❓ Key Questions to Ask During Interview

• What are the primary goals for digital campaigns over the next year?
• How does TD SYNNEX measure the success of its digital marketing initiatives?
• How does the company support continuous learning and development in digital marketing?
• What challenges has the team faced in recent campaigns, and how were they overcome?
• How is the marketing team structured, and how does it collaborate with other departments?

ASSUMPTION: Asking focused questions will help candidates assess the role's alignment with their career objectives and understand the company's strategic priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant digital marketing experience
• Include detailed examples of past campaign successes
• Tailor your cover letter to emphasize alignment with TD SYNNEX's company values
• Prepare to discuss how your skills can specifically benefit TD SYNNEX's marketing objectives

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.